{"id":109485,"date":"2025-08-25T18:49:07","date_gmt":"2025-08-25T18:49:07","guid":{"rendered":"https:\/\/www.newsbeep.com\/us\/109485\/"},"modified":"2025-08-25T18:49:07","modified_gmt":"2025-08-25T18:49:07","slug":"post-malone-was-handpicked-by-kim-kardashian-to-strip-for-skims-says-source","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us\/109485\/","title":{"rendered":"Post Malone Was \u2018Handpicked\u2019 by Kim Kardashian To Strip for SKIMS, Says Source"},"content":{"rendered":"

Kim Kardashian<\/a> chose Post Malone for a new SKIMS Men\u2019s campaign, and the internet cannot stop gushing. The campaign features Malone trading stage lights for a wide-open Western backdrop. And casting Malone was no accident, with multiple insiders claiming Kardashian personally chose the musician to lead the rollout. The socialite reportedly believes his look and persona would reset the men\u2019s line with a rough edge.<\/p>\n

Kim Kardashian thinks Post Malone is called \u2018sexy in a rugged way,\u2019 says source<\/p>\n

As per Rob Shuter\u2019s report<\/a> on Substack, Kim Kardashian deliberately cast Post Malone for the latest SKIMS Men\u2019s campaign. A source told Shuter that Kardashian viewed the singer as \u201csexy in a rugged, unexpected way.\u201d Everything from Malone\u2019s tattoos to the campaign\u2019s cowboy styling added the contrast Kardashian wanted from the shoot.<\/p>\n

An insider claimed, \u201cKim wanted shock value,\u201d adding, \u201cShe knew Post would surprise people and bring an energy no one else could.\u201d The visuals say it all. Shot on a Utah ranch, the photos show Malone in different settings.<\/p>\n

In one, he rides a horse wearing a cowboy hat, and stands with an axe in another. A third photo shows him lounging across a fence in denim and boots, while several photos show him stripped down to camo-print boxers, leaning into an outdoorsy aesthetic.<\/p>\n

SKIMS previously cast mainstream celebrities, including Patrick Mahomes and Usher. Hence, choosing Malone marked a shift in the campaigning process. According to an insider, \u201cShe thinks Post embodies authenticity and edge.\u201d The insider added, \u201cThat\u2019s the new direction for Skims Men.\u201d Reportedly, the goal is to widen the brand\u2019s reach, speaking to customers who enjoy a more lived-in style.<\/p>\n

For the SKIMS campaign, Kim Kardashian mixed theatrics and authenticity by choosing Post Malone. This is proof that, for Kardashian, the creative bet hinges on surprise and specificity. By creating a contrast with Malone\u2019s persona, SKIMS tells a different tale, welcoming a different kind of audience and customers to the brand.<\/p>\n

Originally reported by Ishika Mishra on Reality Tea<\/a>.<\/p>\n

The post Post Malone Was \u2018Handpicked\u2019 by Kim Kardashian To Strip for SKIMS, Says Source<\/a> appeared first on Mandatory<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"Kim Kardashian chose Post Malone for a new SKIMS Men\u2019s campaign, and the internet cannot stop gushing. The…\n","protected":false},"author":2,"featured_media":109486,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[57],"tags":[236,88,7475,1821,25978,48137,39995],"class_list":["post-109485","post","type-post","status-publish","format-standard","has-post-thumbnail","category-celebrities","tag-celebrities","tag-entertainment","tag-kim-kardashian","tag-patrick-mahomes","tag-post-malone","tag-rob-shuter","tag-skims"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/109485","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/comments?post=109485"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/109485\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media\/109486"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media?parent=109485"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/categories?post=109485"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/tags?post=109485"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}