It was an exercise in corporate branding that wouldn\u2019t have raised an eyebrow in most pro sports. In college sports, it bordered on revolutionary.<\/p>\n
In a full room of reporters, boosters and executives, the University of South Carolina delivered the news that it was bringing on a new sponsor that would put its logo on the football field for Gamecocks home games, starting Sept. 6 against South Carolina State.<\/p>\n
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