took heat last week<\/a> when it announced a simplified logo featuring only the chain\u2019s name. Gone was the picture of an older man in overalls leaning against a barrel. The words \u201cOld Country Store\u201d were also removed.<\/p>\nThe change was part of a wider rebrand, which has seen Cracker Barrel update its cluttered, antique-filled restaurants with lighter paint and modern furniture.<\/p>\n
Many on social media, including Donald Trump Jr., criticized the new logo, with some threatening to boycott unless it was changed back. Sensing an opening, the rival chain Steak n\u2019 Shake called the new logo \u201ca cheap effort to gain the approval of trend seekers.\u201d<\/p>\n
\u201cHeritage is what got Cracker Barrel this far, and now the CEO wants to just scrape it all away,\u201d Steak n\u2019 Shake said in a statement on X. <\/p>\n
Cracker Barrel shares have dropped more than 10% since the new logo was introduced on Aug. 18.<\/p>\n
On Monday, the Lebanon, Tennessee-based company emphasized that many things about Cracker Barrel won\u2019t change, including the rocking chairs on its front porches and vintage Americana and antiques scattered throughout its restaurants. <\/p>\n
Cracker Barrel also said it will continue to honor Uncle Herschel \u2014 the older man in the former logo, who represents the uncle of Cracker Barrel\u2019s founder \u2014 on its menu and on items sold in its stores.<\/p>\n
But Cracker Barrel said it also wants to make sure that the business stays fresh and attracts a new generation of customers.<\/p>\n
\u201cThat means showing up on new platforms and in new ways, but always with our heritage at the heart,\u201d the company said in a statement.<\/p>\n
The company said it will also keep testing, learning and listening to its employees and customers.<\/p>\n
Cracker Barrel shares fell less than 1% to close at $54.26 per share Monday.<\/p>\n","protected":false},"excerpt":{"rendered":"Cracker Barrel is sticking with its new logo but apologizing to fans who were angered when the change…\n","protected":false},"author":2,"featured_media":110698,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27],"tags":[28,793,31737,795],"class_list":{"0":"post-110697","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business","8":"tag-business","9":"tag-general-news","10":"tag-lebanon","11":"tag-u-s-news"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/110697","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/comments?post=110697"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/110697\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media\/110698"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media?parent=110697"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/categories?post=110697"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/tags?post=110697"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}