{"id":112643,"date":"2025-08-27T01:42:11","date_gmt":"2025-08-27T01:42:11","guid":{"rendered":"https:\/\/www.newsbeep.com\/us\/112643\/"},"modified":"2025-08-27T01:42:11","modified_gmt":"2025-08-27T01:42:11","slug":"superloop-taps-online-fandom-for-new-high-speed-campaign","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us\/112643\/","title":{"rendered":"Superloop taps online fandom for new high-speed campaign"},"content":{"rendered":"<p> <a href=\"#\" onclick=\"window.open('https:\/\/www.linkedin.com\/shareArticle?mini=true&amp;url=https%3A%2F%2Fwww.mediaweek.com.au%2Fsuperloop-taps-online-fandom-for-new-high-speed-campaign%2F&amp;title=Superloop+warns+against+wifi+password+sharing+ahead+of+a+superfast+internet+future', 'linkedInShare', 'width=626,height=436'); return false;\" title=\"Share on LinkedIn\"><\/p>\n<p>Share<\/p>\n<p><\/a> <a href=\"#\" onclick=\"window.open('http:\/\/twitter.com\/share?text=Superloop warns against wifi password sharing ahead of a superfast internet future -&amp;url=https:\/\/www.mediaweek.com.au\/superloop-taps-online-fandom-for-new-high-speed-campaign\/', 'twitterShare', 'width=626,height=436'); return false;\" title=\"Tweet This Post\"><\/p>\n<p>Tweet<\/p>\n<p><\/a> <a href=\"#\" onclick=\"window.open('http:\/\/www.facebook.com\/sharer.php?u=https:\/\/www.mediaweek.com.au\/superloop-taps-online-fandom-for-new-high-speed-campaign\/&amp;t=Superloop warns against wifi password sharing ahead of a superfast internet future', 'facebookShare', 'width=626,height=436'); return false;\" title=\"Share on Facebook\"><\/p>\n<p>Share<\/p>\n<p><\/a> <a href=\"http:\/\/www.mediaweek.com.au\/cdn-cgi\/l\/email-protection#89b6fafcebe3eceafdb4dafcf9ecfbe5e6e6f9a9fee8fbe7faa9e8eee8e0e7fafda9fee0efe0a9f9e8fafafee6fbeda9fae1e8fbe0e7eea9e8e1ece8eda9e6efa9e8a9fafcf9ecfbefe8fafda9e0e7fdecfbe7ecfda9effcfdfcfbecafe8e4f9b2cbc6cdd0b4c0a9efe6fce7eda9fde1e0faa9e8fbfde0eae5eca9e0e7fdecfbecfafde0e7eea9e8e7eda9fde1e6fceee1fda9e6efa9fae1e8fbe0e7eea9e0fda9fee0fde1a9f0e6fca7a9cae1eceae2a9e0fda9e6fcfdb3a9e1fdfdf9fab3a6a6fefefea7e4ecede0e8feecece2a7eae6e4a7e8fca6fafcf9ecfbe5e6e6f9a4fde8f9faa4e6e7e5e0e7eca4efe8e7ede6e4a4efe6fba4e7ecfea4e1e0eee1a4faf9ececeda4eae8e4f9e8e0eee7a6\" rel=\"nofollow noopener\" target=\"_blank\"><\/p>\n<p>Email<\/p>\n<p><\/a><\/p>\n<p>Superloop has launched a new campaign showcasing its high-speed internet, following its recognition as Australia\u2019s fastest fixed network.<\/p>\n<p>Developed by <a href=\"https:\/\/www.leoburnett.com.au\/\" rel=\"nofollow noopener\" target=\"_blank\">Leo Burnett Australia<\/a> with media by Zenith Sydney and digital by Digitas, the campaign continues to build Superloop\u2019s positioning as a network designed for a superfast internet future.<\/p>\n<p>Directed by Jim Hosking, the creative brings back Sunny, the advocate from Superloop\u2019s 2024 brand campaign, now sharing his internet with his neighbourhood.<\/p>\n<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-246415\" src=\"https:\/\/www.newsbeep.com\/us\/wp-content\/uploads\/2025\/08\/Superloop-taps-online-fandom-for-new-high-speed-campaign-with-Leo-Burnett-and-Publicis-Groupe-2.jpg\" alt=\"Superloop taps online fandom for new high-speed campaign with Leo Burnett and Publicis Groupe (3)\" width=\"800\" height=\"434\"  \/><\/p>\n<p>The work draws on Superloop customers\u2019 habit of publicly celebrating fast speeds online and is designed to reinforce the brand\u2019s connection with internet culture.<\/p>\n<p>\u201cAs with anything in life, when you\u2019re onto a good thing, you want to tell everyone,\u201d Tommy Cehak, ECD Leo Australia said.<\/p>\n<p>\u201cThat\u2019s what it\u2019s like when you have internet at Superloop speeds \u2013 just don\u2019t share your Wifi password.\u201d<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-246417\" src=\"https:\/\/www.newsbeep.com\/us\/wp-content\/uploads\/2025\/08\/Superloop-taps-online-fandom-for-new-high-speed-campaign-with-Leo-Burnett-and-Publicis-Groupe-1.jpg\" alt=\"Superloop taps online fandom for new high-speed campaign with Leo Burnett and Publicis Groupe (3)\" width=\"800\" height=\"434\"  \/><\/p>\n<p>Ben Colman, Chief Marketing Officer at Superloop, said: \u201cWhat we love about this campaign is that the idea really originated with Superloop customers.<\/p>\n<p>\u201cWe see them in the forums and the comment sections sharing their Superloop experience \u2013 their speeds and reliability \u2013 with others, so we unleashed Sunny to do the same.\u201d<\/p>\n<p>The campaign rolls out across video on demand, social, OOH and radio starting Wednesday 27th August.<\/p>\n<p>Planned integrations with leading audio platforms and strategic social partnerships will amplify the message even further, turning influencers and creators into high-speed advocates and ensuring Superloop\u2019s speed is shouted from every rooftop.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-246418\" src=\"https:\/\/www.newsbeep.com\/us\/wp-content\/uploads\/2025\/08\/Superloop-taps-online-fandom-for-new-high-speed-campaign-with-Leo-Burnett-and-Publicis-Groupe.jpg\" alt=\"\" width=\"800\" height=\"434\"  \/><\/p>\n<p>Credits<\/p>\n<p>Client \u2013 Superloop<br \/>Ben Colman \u2013 Chief Marketing Officer<br \/>Justin Payne \u2013 Head of Marketing Growth<br \/>Nick Hack \u2013 Group Creative Director<br \/>Kelly Martin \u2013 Head of Brand and Communications<br \/>Sarah Endres \u2013 Senior Marketing Manager<\/p>\n<p>Creative Agency \u2013 Leo Australia<br \/>James Walker Smith \u2013 Chief Client Partner<br \/>Andy Fergusson \u2013 Chief Creative Officer<br \/>Tommy Cehak \u2013 Executive Creative Director<br \/>Rowan Foxcroft \u2013 Associate Creative Director<br \/>James Beswick \u2013 Associate Creative Director<br \/>Vince Usher \u2013 Group Strategy Director<br \/>Tom Smyth \u2013 Senior Business Director<br \/>Max Reiser \u2013 Business Manager<br \/>Michael Demosthenous \u2013 National Head of Production<br \/>Holly De Roy \u2013 Senior Integrated Producer<\/p>\n<p>Media Agency \u2013 Zenith Media Sydney<br \/>Zoe Cocker \u2013 Head of Strategy, Sydney<br \/>Alicia Fowler \u2013 Group Strategy Director<br \/>Ewan Mitchell \u2013 Client Partner<br \/>Emily Robinson \u2013 Account Director<br \/>Emma Lanzing \u2013 Senior Integrated Manager<br \/>Nicole Parish \u2013 Senior Digital Manager<br \/>Tom Hamilton \u2013 Investment Manager<br \/>Harry Dineen \u2013 Senior Investment Executive<\/p>\n<p>Production Company \u2013 Hooves<br \/>John Pace \u2013 Executive Producer<br \/>Jim Hosking \u2013 Director<br \/>Belinda Dean \u2013 Producer<br \/>Natdanai Naksuwarn \u2013 DOP<\/p>\n<p>Post Production &amp; Sound<br \/>Mark Burnett \u2013 Offline Editor at The Editors<br \/>AJ Scarcella &amp; Soren Dyne \u2013 Online Editors at Prodigious<br \/>Abby Hunt \u2013 Post Executive Producer at Prodigious<br \/>Ben Greenfield and Jon Cucinotta \u2013 CG Artists at Prodigious<br \/>Andrew Hung \u2013 Composer<br \/>Mike Thomas \u2013 Sound Design &amp; Mix at Mosaic Music &amp; Sound<\/p>\n<p><a href=\"https:\/\/www.mediaweek.com.au\/subscribe-morning-report\/&#039;\" rel=\"nofollow noopener\" target=\"_blank\">Keep on top of the most important media, marketing, and agency news each day with the Mediaweek\u00a0Morning Report \u2013 delivered for free every morning to your inbox.<\/a><\/p>\n<p>  <script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n","protected":false},"excerpt":{"rendered":"Share Tweet Share Email Superloop has launched a new campaign showcasing its high-speed internet, following its recognition as&hellip;\n","protected":false},"author":2,"featured_media":112644,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[43],"tags":[73525,174,73526,73527,73528,18590,74,73529],"class_list":["post-112643","post","type-post","status-publish","format-standard","has-post-thumbnail","category-internet","tag-ben-colman","tag-internet","tag-jim-hosking","tag-leo-burnett","tag-publicis-groupe","tag-superloop","tag-technology","tag-tommy-cehak"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/112643","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/comments?post=112643"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/112643\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media\/112644"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media?parent=112643"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/categories?post=112643"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/tags?post=112643"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}