{"id":115306,"date":"2025-08-28T03:25:14","date_gmt":"2025-08-28T03:25:14","guid":{"rendered":"https:\/\/www.newsbeep.com\/us\/115306\/"},"modified":"2025-08-28T03:25:14","modified_gmt":"2025-08-28T03:25:14","slug":"inside-the-online-indie-music-boom","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us\/115306\/","title":{"rendered":"Inside the Online \u201cIndie\u201d Music Boom"},"content":{"rendered":"<p>witty\u2019s charting a different path for this nebulous cluster. On the 20-year-old\u2019s electrifying album #wings, nearly every track sounds like he started without any clue how it would end. <a data-offer-url=\"https:\/\/soundcloud.com\/ayowitty\/she-w-tjayy\" class=\"external-link\" data-event-click=\"{&quot;element&quot;:&quot;ExternalLink&quot;,&quot;outgoingURL&quot;:&quot;https:\/\/soundcloud.com\/ayowitty\/she-w-tjayy&quot;}\" href=\"https:\/\/soundcloud.com\/ayowitty\/she-w-tjayy\" rel=\"nofollow noopener\" target=\"_blank\">\u201cShe\u201d<\/a> dreams up a cosmic pluggnb canvas for TJAYY before ditching the idea and unleashing a chiptune breakdown worthy of a Pok\u00e9mon Mystery Dungeon boss fight. \u201cI make my music really fucking loud because it\u2019s the only time where I can feel immersed in something,\u201d he says of his sound, which he calls \u201ccryy.\u201d \u201cIt allows me to think and feel like a person for a little bit. When I\u2019m outside, there\u2019s nothing going through my brain, just fried.\u201d<\/p>\n<p>witty says he grew up listening to Pok\u00e9mon soundtracks and that it was <a data-offer-url=\"https:\/\/soundcloud.com\/texako\/texako-ft-vonte-1600j-10-ayowitty\" class=\"external-link\" data-event-click=\"{&quot;element&quot;:&quot;ExternalLink&quot;,&quot;outgoingURL&quot;:&quot;https:\/\/soundcloud.com\/texako\/texako-ft-vonte-1600j-10-ayowitty&quot;}\" href=\"https:\/\/soundcloud.com\/texako\/texako-ft-vonte-1600j-10-ayowitty\" rel=\"nofollow noopener\" target=\"_blank\">pluggnb<\/a>, not classical training or a jazz music education, that taught him how to write chord progressions. He\u2019s also obsessed with video games, particularly the cartoonish fighting game Brawlhalla, which he\u2019s played professionally since age 14. Under the handle STING RAY, he\u2019s won thousands of dollars at tournaments and been one of the top 15 players for the last five years\u2014even reaching number two in the world. \u201cI feel like the gaming got me good at music,\u201d he says. \u201cI looked at it through the perspective of improving in a game.\u201d One way to interpret his work is through the lens of video game music, which he went to Berklee College of Music to study before he was kicked out. VGM treats vocals and instruments like elements to manipulate and mash up, emphasizing chaos that synchronizes with in-game clicks and actions. \u201c<a href=\"https:\/\/www.youtube.com\/watch?v=elHMZwjIWH0\" rel=\"nofollow noopener\" target=\"_blank\">the light left my iris<\/a>\u201d reminds me of the kind of epic symphony that would suit a cutscene.<\/p>\n<p>bunii, another leader of the scene, grew up listening to ayowitty and now works with him actively. The 17-year-old convinced his hero to collaborate after he saw his music on a repost channel. His solo music is much more guitar-forward, all math rock freakouts and intricate chord progressions. He lists Paramore, MCR, American Football, and Japanese rockers like susquatch and The Cabs as fixations. But even the most analog songs shimmer with producer tags: BASTARDS! Before getting into the guitar, bunii started making beats after hearing the pluggnb of <a href=\"https:\/\/pitchfork.com\/thepitch\/autumn-moncleezy-new-song-listen\/\" rel=\"nofollow noopener\" target=\"_blank\">Autumn!<\/a> and Genius\u2019 beat deconstruction videos.<\/p>\n<p>This so-called indie music is delightfully immature and cracked at the seams, recorded in that climactic sliver of adolescence when you\u2019re not a clueless kid but also not so old that you\u2019re jaded. Many of the artists are self-taught. \u201cWhenever I\u2019m in my room, there\u2019s always a guitar in my hand,\u201d says bunii. In high school, which he just graduated from, he developed distinct chord progressions by rewiring elements from his favorite jazz pieces. Parts of the skyscraping \u201cgrand mal\u201d came from Kenny Dorham\u2019s jazz standard \u201cBlue Bossa.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"witty\u2019s charting a different path for this nebulous cluster. On the 20-year-old\u2019s electrifying album #wings, nearly every track&hellip;\n","protected":false},"author":2,"featured_media":115307,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[53],"tags":[88,216,74946],"class_list":{"0":"post-115306","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-music","8":"tag-entertainment","9":"tag-music","10":"tag-rabbit-holed"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/115306","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/comments?post=115306"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/115306\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media\/115307"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media?parent=115306"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/categories?post=115306"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/tags?post=115306"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}