{"id":116616,"date":"2025-08-28T17:09:25","date_gmt":"2025-08-28T17:09:25","guid":{"rendered":"https:\/\/www.newsbeep.com\/us\/116616\/"},"modified":"2025-08-28T17:09:25","modified_gmt":"2025-08-28T17:09:25","slug":"google-backed-attio-raises-52-million-for-ai-native-crm-platform","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us\/116616\/","title":{"rendered":"Google-Backed Attio Raises $52 Million for AI-Native CRM Platform"},"content":{"rendered":"

Attio<\/a> raised $52 million in a Series B funding round to accelerate its development of an artificial intelligence-native customer relationship management (CRM) platform.<\/p>\n

The company will use the new funding to \u201cinvest heavily\u201d in research and development (R&D) and to \u201cdouble-down\u201d on reaching go-to-market (GTM) builders, according to a Tuesday (Aug. 26) press release<\/a>.<\/p>\n

Attio was launched two years ago and has 5,000 paying customers, according to the release.<\/p>\n

The AI-native construction of its CRM platform enables teams to build GTM systems that fit how they work, as it has complete customer context, is adaptable and can be shaped by its users, the release said.<\/p>\n

Customers use the platform to unify real-time data from across their GTM stack, automate complex processes, and build and launch apps and features, per the release.<\/p>\n

\u201cCRM is one of the most important categories in B2B, but it\u2019s been stuck in the past,\u201d Attio CEO and co-founder Nicolas Sharp<\/a> said in the release. \u201cAI-native CRM needs a completely different foundation \u2014 one that allows you to truly understand every customer, take action fast, and gives you the freedom to build the exact go-to-market systems you need at scale.\u201d<\/p>\n

Michael McBride<\/a>, general partner at GV<\/a> (Google Ventures), which led the funding round, said in the release that CRM is one of the largest software markets and has not seen a major platform shift in 25 years.<\/p>\n

\u201cFor decades, innovation in go-to-market software was incremental and fragmented across countless point solutions,\u201d McBride said. \u201cWith the ability to build, automate and extend directly in the platform, Attio is the foundation for go-to-market for the AI era.\u201d<\/p>\n

Attio announced its $23.5 million Series A funding round<\/a> in March 2023, at which time the company had made its CRM publicly available and had more than 2,000 customers in over 100 countries.<\/p>\n

In another move in the space, ServiceNow<\/a> said in April that it acquired Logik.ai<\/a> to bolster its CRM<\/a> offerings with the help of Logik.ai\u2019s configure, price, quote (CPQ) solution.<\/p>\n

In December, HubSpot<\/a> said it signed an agreement to acquire Frame AI<\/a> and aimed to help go-to-market<\/a> teams \u201ctransform conversations into actionable intelligence.\u201d<\/p>\n

For all PYMNTS B2B and AI coverage, subscribe to the daily B2B and AI Newsletters<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"Attio raised $52 million in a Series B funding round to accelerate its development of an artificial intelligence-native…\n","protected":false},"author":2,"featured_media":116617,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[45],"tags":[182,181,507,75535,3299,35107,159,2796,3,3300,74,3301,35109],"class_list":["post-116616","post","type-post","status-publish","format-standard","has-post-thumbnail","category-artificial-intelligence","tag-ai","tag-artificial-intelligence","tag-artificialintelligence","tag-attio","tag-b2b","tag-b2b-payments","tag-funding","tag-investments","tag-news","tag-pymnts-news","tag-technology","tag-whats-hot","tag-whats-hot-in-b2b"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/116616","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/comments?post=116616"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/116616\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media\/116617"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media?parent=116616"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/categories?post=116616"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/tags?post=116616"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}