{"id":130145,"date":"2025-09-03T16:50:09","date_gmt":"2025-09-03T16:50:09","guid":{"rendered":"https:\/\/www.newsbeep.com\/us\/130145\/"},"modified":"2025-09-03T16:50:09","modified_gmt":"2025-09-03T16:50:09","slug":"smartphone-buyers-care-even-less-about-ai-than-they-did-last-year-cnet-survey-finds","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us\/130145\/","title":{"rendered":"Smartphone Buyers Care Even Less About AI Than They Did Last Year, CNET Survey Finds"},"content":{"rendered":"<p class=\"u-speakableText-p1\">AI has become a staple of just about every new phone, but that doesn&#8217;t mean it&#8217;s a centerpiece of most people&#8217;s lives.\u00a0 <\/p>\n<p class=\"u-speakableText-p2\">A CNET survey finds that just 11% of US smartphone owners choose to upgrade their devices because of <a href=\"https:\/\/www.cnet.com\/tech\/services-and-software\/generative-ai-everything-to-know-about-the-tech-behind-chatbots-like-chatgpt\/\" target=\"_self\" rel=\"nofollow noopener\">AI features<\/a>, a 7% drop from a <a href=\"https:\/\/www.cnet.com\/tech\/mobile\/73-of-iphone-owners-say-no-thanks-to-apple-intelligence-new-data-echoes-cnets-findings\/\" target=\"_self\" rel=\"nofollow noopener\">similar survey last year<\/a>. Further, about 3 in 10 people don&#8217;t find mobile AI helpful and don&#8217;t want to see more features added.\u00a0 <\/p>\n<p>Don&#8217;t miss any of our unbiased tech content and lab-based reviews. <a href=\"https:\/\/www.google.com\/preferences\/source?q=cnet.com\" target=\"_self\" rel=\"nofollow noopener\">Add CNET<\/a> as a preferred Google source on Chrome.<\/p>\n<p>This comes as tech giants continue to roll out new AI capabilities. Google loaded its new <a href=\"https:\/\/www.cnet.com\/tech\/mobile\/i-got-my-hands-on-the-pixel-10-impressive-triple-camera-setup-isnt-its-only-wow-factor\/\" target=\"_self\" rel=\"nofollow noopener\">Pixel 10<\/a> series with fresh AI features, as did Samsung when it unveiled both the <a href=\"https:\/\/www.cnet.com\/tech\/mobile\/galaxy-s25-and-s25-plus-review-ai-thats-enjoyable-without-being-overwhelming\/\" target=\"_self\" rel=\"nofollow noopener\">Galaxy S25<\/a> lineup and the <a href=\"https:\/\/www.cnet.com\/tech\/mobile\/i-tested-the-galaxy-z-fold-7-its-slim-powerful-and-surprisingly-practical\/\" target=\"_self\" rel=\"nofollow noopener\">Z Fold 7<\/a> and <a href=\"https:\/\/www.cnet.com\/tech\/mobile\/i-tested-the-galaxy-z-flip-7-and-it-impressed-me-in-nearly-every-way-but-one\/\" target=\"_self\" rel=\"nofollow noopener\">Flip 7<\/a>. Apple has also debuted a handful of\u00a0<a href=\"https:\/\/www.cnet.com\/tech\/services-and-software\/apple-intelligence-can-proofread-edit-and-more-on-your-iphone-heres-how\/\" target=\"_self\" rel=\"nofollow noopener\">Apple Intelligence<\/a>\u00a0updates as it works to play catch-up with AI leaders like <a href=\"https:\/\/www.cnet.com\/tech\/services-and-software\/what-is-gemini-everything-you-should-know-about-googles-ai-tool\/\" target=\"_self\" rel=\"nofollow noopener\">Google&#8217;s Gemini<\/a> and <a href=\"https:\/\/www.cnet.com\/tech\/services-and-software\/what-is-chatgpt-everything-you-need-to-know-about-the-ai-chatbot\/\" target=\"_self\" rel=\"nofollow noopener\">OpenAI&#8217;s ChatGPT<\/a>. And with its next <a href=\"https:\/\/www.cnet.com\/tech\/mobile\/get-ready-apples-iphone-17-event-confirmed-for-sept-9\/\" target=\"_self\" rel=\"nofollow noopener\">iPhone reveal slated for Sept. 9<\/a>, it&#8217;s possible we could hear more about its upcoming AI efforts.\u00a0 <\/p>\n<p>  <img decoding=\"async\" src=\"\" alt=\"\" height=\"306\" width=\"768\" loading=\"lazy\"\/>  <\/p>\n<p>Watch this: Phones Are Loaded With AI, So Why Don&#8217;t We Care?\n      <\/p>\n<p>  04:56  <\/p>\n<p>These survey results highlight the mismatch between phone makers&#8217; bullish approach to AI and consumers&#8217; general apprehension toward the rapidly advancing technology. Despite pushes from companies like <a href=\"https:\/\/www.cnet.com\/tech\/services-and-software\/google-gemini-may-be-outpacing-apple-but-i-use-these-6-apple-intelligence-features-daily\/\" target=\"_self\" rel=\"nofollow noopener\">Apple<\/a>, <a href=\"https:\/\/www.cnet.com\/tech\/mobile\/samsung-galaxy-s25-series-the-biggest-new-ai-features\/\" target=\"_self\" rel=\"nofollow noopener\">Samsung<\/a> and <a href=\"https:\/\/www.cnet.com\/tech\/mobile\/everything-we-learned-at-google-io-ai-mode-in-chrome-gemini-live-xr-glasses-and-much-more\/\" target=\"_self\" rel=\"nofollow noopener\">Google<\/a> to add a growing list of AI features into their mobile devices, most people continue to care about three core areas when shopping for a new <a href=\"https:\/\/www.cnet.com\/tech\/mobile\/best-phone\/\" target=\"_self\" rel=\"nofollow noopener\">phone<\/a>: price (62%), longer battery life (54%) and more storage (39%). Another top consideration is the camera, with 30% of respondents citing that as a top priority.\u00a0 <\/p>\n<p>Last year&#8217;s survey echoed these same primary concerns. In 2024, the biggest motivation for US smartphone owners to upgrade their devices was longer battery life (61%), followed by more storage (46%) and better camera features (38%). Just 18% said their main motivator was AI integrations. This year, it appears that number is even lower, even as AI capabilities become more ubiquitous.\u00a0 <\/p>\n<p>AI isn&#8217;t the only marketing tactic consumers aren&#8217;t buying into. Despite recent slim phone releases like Samsung&#8217;s\u00a0<a href=\"https:\/\/www.cnet.com\/tech\/mobile\/i-was-wrong-about-the-galaxy-s25-edge-the-thin-phone-hype-might-be-legit\/\" target=\"_self\" rel=\"nofollow noopener\">Galaxy S25 Edge<\/a>\u00a0and rumors about a\u00a0<a href=\"https:\/\/www.cnet.com\/tech\/mobile\/every-iphone-17-air-rumor-what-to-know-about-a-slim-new-iphone\/\" target=\"_self\" rel=\"nofollow noopener\">skinny &#8220;iPhone 17 Air,&#8221;<\/a>\u00a0just 7% of respondents said a thinner phone would motivate them to upgrade.\u00a0 <\/p>\n<p>Still, companies are likely to use the fresh form factor to try to rake in more dollars. At this year&#8217;s\u00a0<a href=\"https:\/\/www.cnet.com\/news-live\/mwc-2025-live-blog\/#link=%7B%22linkText%22:%22Mobile%20World%20Congress%22,%22target%22:%22_blank%22,%22href%22:%22https:\/\/www.cnet.com\/news-live\/mwc-2025-live-blog\/%22,%22role%22:%22standard%22,%22absolute%22:%22%22%7D\" target=\"_self\" rel=\"nofollow noopener\">Mobile World Congress<\/a>, thin phones like the S25 Edge and\u00a0<a href=\"https:\/\/www.cnet.com\/tech\/mobile\/tecnos-spark-slim-phone-is-nothing-short-of-a-marvel\/\" target=\"_self\" rel=\"nofollow noopener\">Tecno&#8217;s Spark Slim<\/a>\u00a0phone concept\u00a0<a href=\"https:\/\/www.cnet.com\/tech\/mobile\/i-saw-shockingly-thin-phones-everywhere-at-mwc-2025-but-do-people-even-want-them\/\" target=\"_self\" rel=\"nofollow noopener\">stole the spotlight<\/a>. Oppo&#8217;s\u00a0<a href=\"https:\/\/www.cnet.com\/tech\/mobile\/i-tested-the-oppo-find-n5-and-this-is-what-a-foldable-should-feel-like\/\" target=\"_self\" rel=\"nofollow noopener\">Find N5<\/a>, Samsung&#8217;s <a href=\"https:\/\/www.cnet.com\/tech\/mobile\/i-tested-the-galaxy-z-fold-7-its-slim-powerful-and-surprisingly-practical\/\" target=\"_self\" rel=\"nofollow noopener\">Galaxy Z Fold 7<\/a> and Honor&#8217;s <a href=\"https:\/\/www.cnet.com\/tech\/mobile\/i-tested-honors-rival-to-samsungs-z-fold-7-and-its-a-skinny-powerhouse\/\" target=\"_self\" rel=\"nofollow noopener\">Magic V5<\/a> flex thin, foldable designs that may appeal to someone who wants a larger device without the bulk. CNET&#8217;s survey suggests most consumers aren&#8217;t swayed by those eye-catching designs, but that could change as more people get their hands on the devices and if a skinny iPhone comes to fruition. <\/p>\n<p> A(I) tough sell <\/p>\n<p>AI has become the buzzword of practically every tech product launch and keynote over the last few years. AI-powered capabilities like writing tools, image editing and smarter voice assistants have <a href=\"https:\/\/www.cnet.com\/tech\/mobile\/ai-is-changing-our-phones-and-its-just-getting-started\/\" target=\"_self\" rel=\"nofollow noopener\">leveled up mobile devices<\/a> into even more powerful machines. In turn, this has ramped up the already-fierce competition among key mobile players. Google has woven Gemini into its <a href=\"https:\/\/www.cnet.com\/tech\/mobile\/best-google-pixel-phone\/\" target=\"_self\" rel=\"nofollow noopener\">Pixel<\/a> devices, as well as other Android phones from companies like <a href=\"https:\/\/www.cnet.com\/tech\/mobile\/best-samsung-galaxy-phone\/\" target=\"_self\" rel=\"nofollow noopener\">Samsung<\/a> and <a href=\"https:\/\/www.cnet.com\/tech\/mobile\/motorola-took-a-swiss-army-knife-approach-with-ai-and-it-makes-my-head-spin\/\" target=\"_self\" rel=\"nofollow noopener\">Motorola<\/a>. Apple introduced its suite of Apple Intelligence features with the iPhone 15 Pro and Pro Max, though its <a href=\"https:\/\/www.bloomberg.com\/news\/features\/2025-05-18\/how-apple-intelligence-and-siri-ai-went-so-wrong\" target=\"_self\" rel=\"nofollow noopener\">larger AI ambitions have stalled<\/a>\u00a0and it lags behind its competitors. <\/p>\n<p>It&#8217;s not just premium flagship devices that are piling on the generative AI features. Mid-tier and <a href=\"https:\/\/www.cnet.com\/tech\/mobile\/best-cheap-phone\/\" target=\"_self\" rel=\"nofollow noopener\">budget phones<\/a> are hopping on the bandwagon, too. For instance, the $600 <a href=\"https:\/\/www.cnet.com\/tech\/mobile\/apple-iphone-16e-review\/\" target=\"_self\" rel=\"nofollow noopener\">iPhone 16E<\/a>, $500 <a href=\"https:\/\/www.cnet.com\/tech\/mobile\/google-pixel-9a-review-a-value-packed-phone-just-at-the-right-time\/\" target=\"_self\" rel=\"nofollow noopener\">Pixel 9A<\/a> and $650 <a href=\"https:\/\/www.cnet.com\/tech\/mobile\/samsung-galaxy-s24-fe-review-flagship-features-for-small-sacrifices\/\" target=\"_self\" rel=\"nofollow noopener\">Galaxy S24 FE<\/a> pack their fair share of AI features that echo what you&#8217;ll find on their pricier siblings. All of this proves that <a href=\"https:\/\/www.cnet.com\/tech\/mobile\/apples-new-iphone-16e-brings-apple-intelligence-features-with-a-cheaper-price-tag\/\" target=\"_self\" rel=\"nofollow noopener\">no matter how much you&#8217;re willing to spend<\/a>, you can&#8217;t escape the AI hype.\u00a0 <\/p>\n<p>Based on CNET&#8217;s survey, &#8220;hype&#8221; may in fact be the word many people ascribe to the recent flood of generative AI features. Just 13% of people say they use AI on their phone to summarize or write text, 8% say they tap into AI image creation tools and 7% use AI on their phone for photo editing. Additionally, 20% admit to not even knowing how to use the AI features on their handset. <\/p>\n<p>Mobile AI features generally come at no extra cost to users, but that could soon change. Samsung, for one, says <a href=\"https:\/\/www.samsung.com\/us\/support\/answer\/ANS10001639\/\" target=\"_self\" rel=\"nofollow noopener\">on its website<\/a> that Galaxy AI features &#8220;will be provided for free until the end of 2025 on supported Samsung Galaxy devices.&#8221; Apple is also expected to <a href=\"https:\/\/www.cnet.com\/tech\/mobile\/apple-intelligence-may-eventually-cost-you\/\" target=\"_self\" rel=\"nofollow noopener\">eventually start charging<\/a> for some of its AI-powered <a href=\"https:\/\/www.cnet.com\/tech\/mobile\/best-iphone\/\" target=\"_self\" rel=\"nofollow noopener\">iPhone<\/a> features. You&#8217;ll also need to pay to unlock Gemini&#8217;s full power across Google&#8217;s apps. Amid so much <a href=\"https:\/\/www.cnet.com\/tech\/mobile\/subscription-fatigue-ai-phone-features-will-soon-cost-us-why-im-not-sold\/\" target=\"_self\" rel=\"nofollow noopener\">subscription fatigue<\/a>, that could be a tough sell. Half of people surveyed say they&#8217;re not willing to pay extra money to access AI features on their phone. That&#8217;s up 5% over last year. <\/p>\n<p>Privacy is a growing concern as AI expands its reach across our devices. Just over 40% of smartphone users are worried about privacy when it comes to using AI on their smartphone, up 7% from last year. And that&#8217;s largely irrespective of age; boomers are the most concerned (45%), but concern from Gen Z (41%) and Gen X (41%) is also notably high. <\/p>\n<p>That&#8217;s not to say everyone&#8217;s dismissive of AI on their handset. Fourteen percent of people say they find AI features helpful and are excited to tap into more of those capabilities on their phone. Gen Z (25%) and millennials (16%) express the most interest in using AI on their smartphone.\u00a0 <\/p>\n<p> Smart assistants get an AI assist, but it&#8217;s not enough <\/p>\n<p>Smart assistants are one way tech companies are hoping to <a href=\"https:\/\/www.cnet.com\/tech\/mobile\/move-over-siri-and-alexa-ai-agents-are-the-digital-assistants-weve-wanted\/\" target=\"_self\" rel=\"nofollow noopener\">make AI your everyday companion<\/a>. Gemini on <a href=\"https:\/\/www.cnet.com\/tech\/mobile\/best-android-phone\/\" target=\"_self\" rel=\"nofollow noopener\">Android phones<\/a> is increasingly capable of handling more tasks, from brainstorming to carrying out functions within apps. Apple also has plans to use AI to supercharge Siri, but that rollout has been <a href=\"https:\/\/www.bloomberg.com\/news\/articles\/2025-03-07\/apple-confirms-delay-of-ai-infused-personalized-siri-assistant\" target=\"_self\" rel=\"nofollow noopener\">delayed indefinitely<\/a>.\u00a0 <\/p>\n<p>According to CNET&#8217;s survey, 61% of iPhone owners use Siri, while 41% of Pixel owners use the Gemini assistant. Just 10% and 9% of Siri and Gemini users respectively say they call on the smart assistants every day. As AI becomes more capable and as companies further promote those abilities, it&#8217;ll be interesting to see whether those interactions increase.\u00a0 <\/p>\n<p> Methodology <\/p>\n<p>CNET commissioned YouGov Plc. to conduct the survey. All figures, unless otherwise stated, are from YouGov Plc. The total sample size was 2,201 adults, of whom 2,129 own a smartphone. Fieldwork was undertaken May 13 to 15, 2025. The survey was carried out online. The figures have been weighted and are representative of all US adults (aged 18 plus). <\/p>\n<p>  <img decoding=\"async\" src=\"\" alt=\"\" height=\"306\" width=\"768\" loading=\"lazy\"\/>  <\/p>\n<p>Watch this: Introducing iOS 26 at WWDC25\n      <\/p>\n<p>  04:37  <\/p>\n","protected":false},"excerpt":{"rendered":"AI has become a staple of just about every new phone, but that doesn&#8217;t mean it&#8217;s a centerpiece&hellip;\n","protected":false},"author":2,"featured_media":130146,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[41],"tags":[165,74],"class_list":{"0":"post-130145","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-mobile","8":"tag-mobile","9":"tag-technology"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/130145","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/comments?post=130145"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/130145\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media\/130146"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media?parent=130145"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/categories?post=130145"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/tags?post=130145"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}