{"id":130470,"date":"2025-09-03T19:49:09","date_gmt":"2025-09-03T19:49:09","guid":{"rendered":"https:\/\/www.newsbeep.com\/us\/130470\/"},"modified":"2025-09-03T19:49:09","modified_gmt":"2025-09-03T19:49:09","slug":"vowels-fall-winter-2025-through-nigel-shafrans-lens","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us\/130470\/","title":{"rendered":"vowels Fall\/Winter 2025: Through Nigel Shafran&#8217;s Lens"},"content":{"rendered":"<p>Summary<\/p>\n<p>Yuki Yagi\u2019s vowels has officially lifted the veil on its Fall\/Winter 2025 collection, \u201ceveryday life\u201d<br \/>\nWhile the range was initially revealed earlier in the year, vowels has now formally unveiled the collection\u2019s striking visual campaign, shot by Nigel Shafran<\/p>\n<p><a href=\"https:\/\/hypebeast.com\/tags\/vowels\" rel=\"nofollow noopener\" target=\"_blank\">vowels<\/a> is a constantly evolving vessel for <a href=\"https:\/\/hypebeast.com\/tags\/yuki-yagi\" rel=\"nofollow noopener\" target=\"_blank\">Yuki Yagi<\/a>\u2018s boundless bank of creative inspiration. Piloted by the design principles of Shu Ha Ri, Yagi has built the brand into a versatile cross-cultural hub that not only hones the traditional Japanese concept but also reinterprets it through a global lens.<\/p>\n<p>The brand\u2019s Fall\/Winter 2025, formally dubbed \u201ceveryday life,\u201d is a prime example of Yagi\u2019s focused vision reframed through a worldly perspective. While the collection revels once again in local craftsmanship techniques, specifically crafted from fabrics in Okayama\u2019s Kojima District, then dyed via the traditional \u201caizome\u201d method, the adaptable \u201ceveryday life\u201d presentation is showcased in a candid new visual campaign shot by London-based photographer Nigel Shafran.\n<\/p>\n<p>\u201cMemories of being in the Japanese countryside taken back to London,\u201d Shafran reflected on the continent-connecting guiding principle behind the new collection.\n<\/p>\n<p>\u201cYuki\u2019s grandmother\u2019s home-made miso, rolling down dangerously steep sand dunes, then closer to home, working all together on Walthamstow High Street, lurking about, laughing, and everyone collaborating together.\u201d\n<\/p>\n<p>Explore the new vowels range in the Shafran-shot campaign above, and shop the range at the brand\u2019s official webstore now.<\/p>\n","protected":false},"excerpt":{"rendered":"Summary Yuki Yagi\u2019s vowels has officially lifted the veil on its Fall\/Winter 2025 collection, \u201ceveryday life\u201d While the&hellip;\n","protected":false},"author":2,"featured_media":130471,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[56],"tags":[228,226,227,229,88],"class_list":["post-130470","post","type-post","status-publish","format-standard","has-post-thumbnail","category-arts-and-design","tag-arts","tag-arts-and-design","tag-artsanddesign","tag-design","tag-entertainment"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/130470","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/comments?post=130470"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/130470\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media\/130471"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media?parent=130470"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/categories?post=130470"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/tags?post=130470"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}