Dynasty Financial Partners, the St. Petersburg, Fla.-based\u00a0support platform for registered investment advisors,\u00a0has launched a new division aimed at applying artificial intelligence and advanced technology to the advisor experience.<\/p>\n
Dynasty Labs will build upon the proprietary data that the firm has invested in for years. The new arm will allow the firm to experiment, rapidly prototype and deploy AI tools.<\/p>\n
\u201cPowerful AI experiences start with good, clean data and our proprietary data lakehouse gives us a unique advantage,\u201d said Leslie Norman, chief technology officer at Dynasty Financial Partners, in a statement. \u201cIt allows us to rapidly deliver generative AI tools that are not only powerful, but context-aware and deeply integrated.\u201d\u00a0<\/p>\n
Dynasty hired Norman about a year ago to direct the strategy and delivery of the tech used across the Dynasty network.<\/p>\n
To help with the initiative, Dynasty Labs will partner with third-party tech providers, incubators and academic institutions. It will also hire engineering staff to support expansion.<\/p>\n
The firm has already introduced some AI capabilities to its network of more than 500 advisors across 55 RIA firms. For example, it has integrated generative AI into the Dynasty Desktop.<\/p>\n
The firm will roll out \u201cAI super agents\u201d to handle complex, multi-system workflows.<\/p>\n