{"id":132786,"date":"2025-09-04T17:42:10","date_gmt":"2025-09-04T17:42:10","guid":{"rendered":"https:\/\/www.newsbeep.com\/us\/132786\/"},"modified":"2025-09-04T17:42:10","modified_gmt":"2025-09-04T17:42:10","slug":"nba-players-are-breaking-from-tradition-and-earning-more-from-it","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us\/132786\/","title":{"rendered":"NBA Players Are Breaking From Tradition and Earning More From It"},"content":{"rendered":"<p>This July, the Phoenix Suns made 28-year-old, four-time NBA All-Star Devin Booker an offer he couldn&#8217;t refuse: a two-year, $145 million contract extension, even though three years and $171 million still remained on his existing contract.<\/p>\n<p>Booker&#8217;s new salary \u2014 $72.5 million in annual average income \u2014 is the highest in <a target=\"_self\" class=\"\" href=\"https:\/\/www.businessinsider.com\/highest-paid-nba-players-of-all-time-2022-8\" data-track-click=\"{&quot;element_name&quot;:&quot;body_link&quot;,&quot;event&quot;:&quot;tout_click&quot;,&quot;index&quot;:&quot;bi_value_unassigned&quot;,&quot;product_field&quot;:&quot;bi_value_unassigned&quot;}\" rel=\"nofollow noopener\">NBA history<\/a> and keeps him in Phoenix until the summer of 2030, when he&#8217;ll be 34. It was a historic commitment, considering that Booker was still three years away from free agency at the time.<\/p>\n<p>Historically, free agency \u2014 the period after a player&#8217;s team contract ends and they can negotiate to sign with a different team \u2014 is typically a chance for athletes to have some control over career factors like location, role, and pay.<\/p>\n<p>Often, players can leverage their way to better pay by joining another team or simply with the threat. Take, for example, <a target=\"_self\" class=\"\" href=\"https:\/\/www.businessinsider.com\/blackstone-career-path-internship-former-ny-knick-marshall-plumlee-2024-8\" data-track-click=\"{&quot;element_name&quot;:&quot;body_link&quot;,&quot;event&quot;:&quot;tout_click&quot;,&quot;index&quot;:&quot;bi_value_unassigned&quot;,&quot;product_field&quot;:&quot;bi_value_unassigned&quot;}\" rel=\"nofollow noopener\">New York Knicks<\/a> forward OG Anunoby, who entered free agency last summer but ultimately signed a five-year, $212 million contract to remain with the Knicks \u2014 a year longer and $30 million more than other teams could offer.<\/p>\n<p>However, deals like Booker&#8217;s are becoming increasingly common in the league; More NBA players have been forgoing free agency and signing extensions that rank among the heftiest in American sports.<\/p>\n<p>Over the past three years, 17 <a target=\"_self\" class=\"\" href=\"https:\/\/www.businessinsider.com\/former-nba-player-mistakes-wealth-2025-1\" data-track-click=\"{&quot;element_name&quot;:&quot;body_link&quot;,&quot;event&quot;:&quot;tout_click&quot;,&quot;index&quot;:&quot;bi_value_unassigned&quot;,&quot;product_field&quot;:&quot;bi_value_unassigned&quot;}\" rel=\"nofollow noopener\">NBA players<\/a> signed extensions each worth over $200 million in total value. Others, like Booker, have signed extensions worth less than $200 million in total value, but with average annual salaries topping $40 million. By comparison, <a target=\"_self\" class=\"\" href=\"https:\/\/www.businessinsider.com\/nfl-largest-contracts-highest-paid-players-ranked\" data-track-click=\"{&quot;element_name&quot;:&quot;body_link&quot;,&quot;event&quot;:&quot;tout_click&quot;,&quot;index&quot;:&quot;bi_value_unassigned&quot;,&quot;product_field&quot;:&quot;bi_value_unassigned&quot;}\" rel=\"nofollow noopener\">the NFL<\/a> will only have 15 players making $40 million or more for the 2026 season, while MLB will have three.<\/p>\n<p>Why trades are replacing free agency in the NBA<\/p>\n<p>If fewer players are becoming free agents, why are teams offering these mega-extensions?<\/p>\n<p>Bobby Marks, an ESPN NBA salary cap analyst and a former assistant general manager with the <a target=\"_self\" class=\"\" href=\"https:\/\/www.businessinsider.com\/billionaire-joe-tsai-looks-to-launch-brooklyn-media-brand-2024-12\" data-track-click=\"{&quot;element_name&quot;:&quot;body_link&quot;,&quot;event&quot;:&quot;tout_click&quot;,&quot;index&quot;:&quot;bi_value_unassigned&quot;,&quot;product_field&quot;:&quot;bi_value_unassigned&quot;}\" rel=\"nofollow noopener\">Brooklyn Nets<\/a>, told Business Insider that the NBA incentivized extensions through the players&#8217; union 2023 Collective Bargaining Agreement, which said that teams could offer extensions sooner, and player raises could be higher than in previous CBAs.<\/p>\n<p>As a result, teams&#8217; top players are staying put rather than hitting the open market, eroding a free-agency landscape. <a target=\"_blank\" href=\"https:\/\/affiliate.insider.com\/?h=10c7ae3b8669d26397c4ed4a3681cd63c6b87453bed4059a07d3cc7bea268d1c&amp;platform=browser&amp;postID=68af5569a4f7471136182cd8&amp;postSlug=nba-players-richest-athletes-contract-extensions-breaking-free-agency-2025-9&amp;site=bi&amp;u=https%3A%2F%2Fwww.espn.com%2Fnba%2Fstory%2F_%2Fid%2F45946735%2Fnba-free-agency-2026-preview-lebron-trae-names-storylines-watch\" data-track-click-secondary=\"{&quot;event&quot;:&quot;outbound_affiliate_click&quot;,&quot;element_name&quot;:&quot;body_link&quot;,&quot;brand_name&quot;:&quot;bi_value_unassigned&quot;,&quot;deal_price&quot;:&quot;bi_value_unassigned&quot;,&quot;depth&quot;:&quot;bi_value_unassigned&quot;,&quot;index&quot;:&quot;bi_value_unassigned&quot;,&quot;number_purchase_options&quot;:&quot;bi_value_unassigned&quot;,&quot;price&quot;:&quot;bi_value_unassigned&quot;,&quot;product_badge&quot;:&quot;bi_value_unassigned&quot;,&quot;product_category&quot;:&quot;bi_value_unassigned&quot;,&quot;product_field&quot;:&quot;bi_value_unassigned&quot;,&quot;product_id&quot;:&quot;bi_value_unassigned&quot;,&quot;product_name&quot;:&quot;bi_value_unassigned&quot;,&quot;purchase_options_index&quot;:&quot;bi_value_unassigned&quot;,&quot;retailer_name&quot;:&quot;bi_value_unassigned&quot;}\" data-track-click=\"{&quot;click_type&quot;:&quot;affiliate&quot;,&quot;element_name&quot;:&quot;body_link&quot;,&quot;event&quot;:&quot;outbound_click&quot;}\" rel=\"nofollow sponsored noindex noopener\" data-am-orig-url=\"https:\/\/affiliate.insider.com\/?h=10c7ae3b8669d26397c4ed4a3681cd63c6b87453bed4059a07d3cc7bea268d1c&amp;u=https%3A%2F%2Fwww.espn.com%2Fnba%2Fstory%2F_%2Fid%2F45946735%2Fnba-free-agency-2026-preview-lebron-trae-names-storylines-watch\">Marks wrote for ESPN that<\/a> between the 2011-12 to 2019-20 seasons, 41 NBA veterans signed contract extensions. Since the 2020-21 season, 104 players have signed extensions.<\/p>\n<p>The players tend to take these deals rather than test the &#8220;volatility&#8221; of the free-agent market, said Greg Lawrence, an agent for Wasserman who helped Sacramento Kings center Domantas Sabonis secure a four-year, $186 million extension in 2023. Marks agreed.<\/p>\n<p>&#8220;I think the lure of guaranteed money is so strong right now,&#8221; Marks told Business Insider. &#8220;The ability to take something that you know.&#8221;<\/p>\n<p>A cycle has resulted: In recent summers, fewer teams have had salary cap space \u2014 the amount of available payroll funds before hitting the league-mandated salary cap \u2014 stemming in part from COVID-impacted seasons. Less cap space means less cash for potential free-agent contracts, thus creating a push for more contract extensions, which take up teams&#8217; cap space.<\/p>\n<p>According to Lawrence, trades have somewhat replaced free agency. Teams tend to target players through trades instead of signing them outright, and players can secure rich extensions this way. All-Star point guard De&#8217;Aaron Fox, for instance, signed a four-year, $222 million extension with the San Antonio Spurs this summer after being traded there earlier in the year. He couldn&#8217;t have signed as big a deal with San Antonio this summer as a free agent, according to Marks.<\/p>\n<p>With this trend, NBA fans&#8217; focus has shifted from free-agency speculation to trade speculation, said Lawrence. But that&#8217;s not necessarily trouble for the league, as a recent $76 billion <a target=\"_self\" class=\"\" href=\"https:\/\/www.businessinsider.com\/rising-sports-cost-is-threat-to-hollywood-tv-budgets-2024-6\" data-track-click=\"{&quot;element_name&quot;:&quot;body_link&quot;,&quot;event&quot;:&quot;tout_click&quot;,&quot;index&quot;:&quot;bi_value_unassigned&quot;,&quot;product_field&quot;:&quot;bi_value_unassigned&quot;}\" rel=\"nofollow noopener\">TV deal<\/a> with Disney, Comcast, and Amazon suggests.<\/p>\n<p>How a decrease in free agency could affect the NBA<\/p>\n<p>Critics \u2014 like the Golden State Warriors&#8217; <a target=\"_self\" class=\"\" href=\"https:\/\/www.businessinsider.com\/draymond-green-suspension-forces-warriors-accountability-2023-12\" data-track-click=\"{&quot;element_name&quot;:&quot;body_link&quot;,&quot;event&quot;:&quot;tout_click&quot;,&quot;index&quot;:&quot;bi_value_unassigned&quot;,&quot;product_field&quot;:&quot;bi_value_unassigned&quot;}\" rel=\"nofollow noopener\">Draymond Green<\/a> and former NBA guard Austin Rivers \u2014 have said that the CBA and the lagging free-agent market have squeezed out the NBA&#8217;s &#8220;middle class.&#8221; While many players can get rich extensions, remaining free agents often end up with shorter and smaller contracts.<\/p>\n<p>Meanwhile, extension deals will likely grow, said Marks. The NBA&#8217;s new $76 billion TV rights deal will bring the league more revenue, in turn raising the salary cap and with it, player salaries.<\/p>\n<p>Contracts that are worth 25% of today&#8217;s salary cap may look like a bargain in two years, when the salary cap is higher. By 2028, it&#8217;s possible that a star player could sign a five-year extension with a single-year salary worth over $100 million, Marks said.<\/p>\n<p>Lawrence said he doesn&#8217;t think this shift in player transactions has hurt the league, which has historically benefited from viewer attention. While Lawrence acknowledged that the July free-agency periods have been quieter than in years past, he said fan and media hype has turned into a new type of speculation.<\/p>\n<p>&#8220;I think it&#8217;s almost been replaced by more of a 24\/7 news cycle trying to predict, &#8216;When is this player going to get unhappy?&#8217; and &#8216;If this team starts the season poorly, is so-and-so going to ask for a trade?'&#8221; he said.<\/p>\n<p>Perhaps this year-round speculation could even be better for the league, Lawrence said.<\/p>\n<p>&#8220;It just never ends.&#8221;<\/p>\n","protected":false},"excerpt":{"rendered":"This July, the Phoenix Suns made 28-year-old, four-time NBA All-Star Devin Booker an offer he couldn&#8217;t refuse: a&hellip;\n","protected":false},"author":2,"featured_media":132787,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[64],"tags":[355,99],"class_list":["post-132786","post","type-post","status-publish","format-standard","has-post-thumbnail","category-nba","tag-nba","tag-sports"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/132786","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/comments?post=132786"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/132786\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media\/132787"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media?parent=132786"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/categories?post=132786"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/tags?post=132786"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}