At the center of this collaboration is a shared commitment to elevating the fan experience. Readers of The Athletic can now engage with video highlights integrated seamlessly into The Athletic\u2019s storytelling, as well as within new video formats, including: \n<\/p>\n
\u201cOur mission at The Athletic has always been to deliver the smartest, most insightful sports journalism anywhere \u2014 and now we\u2019re taking that to the next level,\u201d said Sebastian Tomich, chief commercial and development officer, The Athletic. \u201cBy integrating NBA and WNBA highlights into our storytelling, we\u2019re not just showing fans what happened, we\u2019re helping them understand why it mattered. This partnership lets us bring the game to life, giving our readers a richer, more connected experience across every article, recap and analysis.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"At the center of this collaboration is a shared commitment to elevating the fan experience. Readers of The…\n","protected":false},"author":2,"featured_media":133608,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[73],"tags":[99,434],"class_list":["post-133607","post","type-post","status-publish","format-standard","has-post-thumbnail","category-wnba","tag-sports","tag-wnba"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/133607","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/comments?post=133607"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/133607\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media\/133608"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media?parent=133607"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/categories?post=133607"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/tags?post=133607"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\n \t\u201cThe Athletic Spotlight\u201d: The Athletic\u2019s showcase video series where reporters explain how the biggest moments came to life by going behind the X\u2019s and O\u2019s for each key game or series.
\n \tVideo Essays: Reporters from The Athletic will capture the key storylines and emotional narratives underpinning the most critical series and games throughout the playoffs.
\n \t\u201cThe Bounce Weekly-ish\u201d: Bringing the voice and energy of The Athletic\u2019s must-read daily NBA newsletter<\/a> anchored by Zach Harper to new audiences with all the wit, humor and insights fans expect from one of The Athletic\u2019s most trusted NBA experts.
<\/p>\n