Glassdoor data shows the average US content strategist earns about $92,000.<\/p>\n
OpenAI’s posting says the person hired will “define and execute the content strategy for ChatGPT.com.”<\/p>\n
“You’ll shape how our brand sounds to the world, set the voice and tone guidelines, and roll up your sleeves to write, edit, and publish content that resonates with a global audience of both businesses and consumers,” the company wrote.<\/p>\n
OpenAI is targeting candidates with 6 to 10 or more years of experience in content strategy, copywriting, or growth marketing at a “high-growth company or prominent brand.”<\/p>\n
OpenAI isn’t alone in paying up for content talent. Meta<\/a> posted a job last week for a content engineer role tied to generative AI with compensation of $159,000 to $223,000 in base salary plus bonus and equity.<\/p>\n Meta says its GenAI content engineering team has backgrounds in “journalism, social media, creative storytelling, writing, editing, visual arts, film & TV production, and more.”<\/p>\n Applicants are expected to have extensive experience in digital content strategy, along with at least a year of hands-on work with GenAI products, prompt engineering, annotation, or content labeling and analysis, the posting said.<\/p>\n OpenAI and Meta did not respond to a request for comment from Business Insider.<\/p>\n Related stories<\/p>\n Business Insider tells the innovative stories you want to know<\/p>\n Business Insider tells the innovative stories you want to know<\/p>\n The rise of content jobs<\/p>\n High-paying content jobs are cropping up across the industry \u2014 especially in sectors being reshaped by AI.<\/a><\/p>\n Last month, Duolingo advertised<\/a> for a director of social media with a salary band topping out at $342,000. PayPal recently listed a head of CEO content role paying up to nearly $240,000.<\/p>\n PwC’s 2025 Global AI Jobs Barometer, published in June, found wages in AI-exposed industries are rising twice as fast as those in less exposed ones, and workers with AI skills<\/a> command a 56% wage premium. PwC analyzed about 841 million job ads across 24 countries, including the US, UK, Hong Kong, and Australia.<\/p>\n Fresh content job titles are also emerging. According to Autodesk’s 2025 AI Jobs Report published in June, postings for an “AI Content Creator” surged 134.5% year over year, based on an analysis of nearly 3 million global job ads.<\/p>\n Some startups are leaning hard on content, too.<\/p>\n![\"\"\/](\"https:\/\/www.newsbeep.com\/us\/wp-content\/uploads\/2025\/08\/1754989098_269_placeholder.png\")
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