{"id":136253,"date":"2025-09-06T04:17:10","date_gmt":"2025-09-06T04:17:10","guid":{"rendered":"https:\/\/www.newsbeep.com\/us\/136253\/"},"modified":"2025-09-06T04:17:10","modified_gmt":"2025-09-06T04:17:10","slug":"oneplus-is-ending-its-hasselblad-partnership-with-the-oneplus-15","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us\/136253\/","title":{"rendered":"OnePlus is ending its Hasselblad partnership with the OnePlus 15"},"content":{"rendered":"

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The OnePlus 13 is one of my favorite smartphones of the year, in part because of a surprisingly excellent camera that \u2014 while perhaps not as reliable as the best from Google \u2014 can really impress in its best moments. Much of that performance comes from the company\u2019s partnership with Hasselblad, employing the camera company\u2019s color science to help make something that stood out from the typical ultra-processed, contrast-less landscape. Unfortunately, that relationship is coming to an end.<\/p>\n

OnePlus CEO Pete Lau published a letter<\/a> to the company\u2019s forums late last night following rumors<\/a> from earlier this year that the brand\u2019s next flagship would indeed leave its Hasselblad-branded photo processing behind. After five generations \u2014 having begun with the OnePlus 9 series in 2021 \u2014 OnePlus is looking to move to its own imaging system. Lau doesn\u2019t describe it as a dissolution of the partnership as much as a mission accomplished, even referring to the company\u2019s time spent with Hasselblad as a \u201cplanned chapter complete.\u201d<\/p>\n

If we are in for a new era of OnePlus cameras, it does sound like the brand is, at the very least, keeping its signature contrast-y look for a new generation. The \u201cOnePlus DetailMax Engine,\u201d as its calling its new imaging system, is being built from the ground up to focus on clarity and detail, with Lau saying the push comes from discussions with the company\u2019s customer base. It\u2019s also coming with part of a new focus on computational imaging, which \u2014 alongside a pot shot at Samsung over its relatively-forgotten moon controversy \u2014 Lau says can deliver \u201cunmatched depth and realism.\u201d<\/p>\n

Obviously, it\u2019s impossible to tell how this new imaging system will stand up to the last couple of generations of Hasselblad-branded cameras; while devices like the OnePlus 13R can take decent-enough photos, the differences really do shine through during post-processing. We shouldn\u2019t have to wait too much longer for an official announcement of the OnePlus 15, though; typically, the brand announces its devices for China late in the year before a CES-timed arrival everywhere else.<\/p>\n

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Meanwhile, Oppo \u2014 the parent company of OnePlus \u2014 recently re-upped its own partnership with Hasselblad<\/a>, striking yet another difference between the two Android OEMs.<\/p>\n

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