![\"Design](\"https:\/\/www.newsbeep.com\/us\/wp-content\/uploads\/2025\/09\/DWR_Wave_House_2.jpg\")
\n\tDesign Within Reach <\/p>\n
\tPublished on September 6, 2025\n\t\t\t\t<\/p>\n
\t
\n\tDesign Within Reach <\/p>\n
\n\tIn the design world, the in-between spaces\u2014those that are neither strictly private nor purely public\u2014are having a moment. These \u201cthird\u201d spaces, as sociologists once called the caf\u00e9s, clubs, and libraries that offered community beyond home and work, have been reimagined by brands as immersive extensions of their identities. Today, a growing number of design houses and galleries are creating locales that are part showroom, part salon, and part cultural venue, where products are not just displayed, but also lived with and celebrated in new ways.<\/p>\n
\n\tA traditional store or studio will show you the shape of a chair and provide an opportunity for a brief sit test. But a third space lets you get a feel for it as you eat dinner and chat with friends or try out a bed while becoming familiar with an artwork during an overnight stay in an architectural masterpiece. In a moment when the digital sphere has made everything endlessly scrollable, these environments offer the opposite: They ask visitors to slow down, to physically engage, and to deepen their connection with a brand. They invite you not just to shop, but to dwell on the way a sofa holds you during a long conversation, or on how a sculpture catches your eye while you pour a glass of wine. They remind us that design consists of not just objects, but entire worlds.<\/p>\n
\n\tHere, we profile a few of the brands and designers doing it best.<\/p>\n
\tArsham Cabin, Kohler, Wisconsin<\/p>\n
\t\t\t![\"Arsham](\"https:\/\/robbreport.com\/wp-content\/plugins\/lazy-load-0.7\/images\/1x1.trans.gif\")
\n\t\t\t\t\tImage Credit: Kohler Wisconsin\t\t\t\t<\/p>\n
\n\tThe artist Daniel Arsham<\/a> is no stranger to blending disciplines. Still, with a guest cabin he designed<\/a> at the Kohler resort in Wisconsin, he has constructed an entirely new type of experience that allows visitors to inhabit his artistic universe. \u201cThis was an opportunity to create something that was all-encompassing,\u201d says Arsham, whose work has been featured in museums around the world, such as the Centre Pompidou in Paris and MoMA PS1 in New York City. This two-bedroom retreat, which overlooks Lake Michigan, is a living, breathing showcase for his work, including pieces from his Landshapes collection<\/a> with Kohler\u2014a collaboration that highlights how art can be integrated into the rituals of daily life.<\/p>\n \n\tThe cabin is full of Arsham\u2019s touches, including bathroom tiles made of recycled material and amorphous glass sconces that appear to billow like fabric. \u201cI approached the design of the house as something I would want to live in or spend time in,\u201d he explains, and that sensibility infuses the entire property, with its art-filled living areas and Zen garden dotted with his large-scale bronze sculptures. The cabin\u2019s setting, next to the property\u2019s famed golf course, also informed Arsham\u2019s work on the project. \u201cI\u2019ve always thought of golf courses as these kinds of massive earth artworks. Somebody sculpting the landscape. Having the cabin adjacent to that builds on this larger narrative around art as a part of everyday life.\u201d<\/p>\n \tCasa Sanlorenzo, Venice<\/p>\n \t\t\t \n\tFor luxury-yacht brand Sanlorenzo<\/a>, the transition from sea to land was natural. Having already engaged with the art world for years (showing works by legends such as Lucio Fontana and Alberto Burri aboard its vessels), the shipbuilder sought a permanent home to host its cultural offerings. The result is Casa Sanlorenzo: a 1940s Venetian mansion reimagined by architect and designer Piero Lissoni<\/a>, strategically located between the Peggy Guggenheim Collection and Punta della Dogana. \u201cThe idea was born to create a dedicated venue where Sanlorenzo can talk about art, design, architecture, or literature in a completely autonomous way,\u201d explains Lissoni, who is based in Milan.<\/p>\n \n\tThe building\u2019s relative modernity (a rarity in Venice) and open floor plan made it ideal for his vision. \u201cI was able to treat it with the purity that I believe a space dedicated to art deserves,\u201d he says. Rather than imposing a new architectural identity, Lissoni aimed to be \u201cas silent as possible,\u201d preserving historical elements including brick facades and original flooring while introducing contemporary touches, such as a transparent-glass staircase. The design creates a space that feels both historic and modern, underscoring Sanlorenzo\u2019s belief that industry is culture and offering visitors a tangible, in-person experience beyond the virtual. \u201cYou can\u2019t truly experience a painting virtually,\u201d Lissoni says, emphasizing the importance of real encounters with art. \u201cRight now, all companies need to tell their stories in new ways. They need to communicate both the most complex and the most noble aspects of what they do.\u201d<\/p>\n \tThe Future Perfect\u2019s Goldwyn House, Los Angeles<\/p>\n \t\t\t \n\tStep through the gates of Goldwyn House and you will see Los Angeles in an entirely different way. Here, Old Hollywood and contemporary design share the same living rooms, bedrooms, and gardens. Built in 1916 by architect Arthur S. Heineman and once home to seminal film producer Samuel Goldwyn, the mansion now serves as a residential concept space<\/a> for contemporary-design gallery the Future Perfect. It is also the primary home to its founder, David Alhadeff, and his family, who, while designing the space, placed importance on maintaining its architectural character. \u201cThe moldings, the proportions, the quiet grandeur\u2014it was too special to erase,\u201d Alhadeff says. \u201cRather than impose a new vision, we chose to listen to the house and build upon what was already there.\u201d<\/p>\n \n\tThat dialogue between past and present plays out across its sunlit rooms and into the spacious backyard, where sculptures and site-specific commissions extend the curatorial voice outdoors. Inside, works by Casey McCafferty, John Hogan, Seungjin Yang, and others have created a conversation with the original design in ways that can feel pleasantly subversive. And when the gallery closes in the evening, the house returns to being a home. \u201cSeeing a piece in a lived-in space makes it tangible,\u201d says Alhadeff. \u201cIt becomes part of a story, not just an object. The Goldwyn House isn\u2019t just a place to see work. It\u2019s a place to feel something.\u201d<\/p>\n \n\tTop: An installation by artist MyungJin Kim in the pool house at the Future Perfect\u2019s Goldwyn House.<\/p>\n \tDesign Within Reach Wave House, Palm Desert, California<\/p>\n \t\t\t \n\tWalter S. White\u2019s 1955 Wave House ripples against the Southern California desert landscape like a mirage. After experiencing many years of neglect, the residence was acquired in 2018 by Los Angeles\u2013based Stayner Architects and eventually furnished by modern-housewares brand Design Within Reach. In 2020, this dreamy escape debuted as a vacation rental<\/a>\u2014the result of a collaboration with Boutique<\/a>, a travel company that offers a collection of vacation homes for design enthusiasts. Once a creative refuge for artist Miles C. Bates, the house was designed to match the rhythm of Bates\u2019s life and became part creative sanctuary, part social hub. \u201cThe intention of the rental home was just that,\u201d says Omar Nobil, DWR\u2019s creative director, noting that they wanted to offer \u201ca quiet, thoughtfully curated, and inspiring destination that could spark imagination as well as provide a stunning setting for gathering.\u201d<\/p>\n \n\tWave House is the company\u2019s first rental property, and it collaborated with fashion designer Paul Smith<\/a> to outfit the interior furnishings in the brand\u2019s textile collection, which has warm hues and tailored patterns that feel ideal for the desert light. \u201cThe organic color palette of the region naturally complements the warm hues and refined patterns of Sir Paul Smith\u2019s textiles,\u201d Nobil says. \u201cThat was actually why we looked to activate it in Palm Desert.\u201d<\/p>\n \n\tGuests are encouraged to live fully in the space, where morning coffee brews in a Hay French press, poolside afternoons are spent on Oliver James floats, and alfresco dinners happen amid DWR\u2019s Terassi outdoor teak furniture (all of which, naturally, is for sale). \u201cThe rental home simply provides an opportunity to step into our world versus looking at it on a page,\u201d says Debbie Propst, president of global retail at MillerKnoll<\/a>. \u201cThat is the ethos of DWR,\u201d adds Nobil. \u201cModern design for a life well lived.\u201d<\/p>\n \tThe Manzoni, Milan<\/p>\n \t\t\t \n\tA m\u00e9lange of social spaces\u2014restaurant, showroom, and European headquarters for London-based Tom Dixon\u2014the Manzoni<\/a> is the designer\u2019s vision of a place where every chair, glass, and candleholder around you can be yours. \u201cShowroom shops tend to be quite dusty, cold, and slow-moving in terms of retail interaction, but the Manzoni is alive,\u201d Dixon<\/a> says. Opened in 2019, steps from the famed La Scala opera house, it\u2019s one of the first third-space concepts, a venture Dixon tried after years of showing at the annual Salone del Mobile design fair. Rather than spending its marketing budget on five days in Milan, the company asked, \u201cWhat could we have that would be a worthy investment?\u201d The answer was this ultra-flexible hybrid space. Dixon notes of his special interest in restaurants: \u201cIn Italy, the best decisions happen at lunchtime.\u201d<\/p>\n \n\tMerging dining and design offers more product interaction than the static and leisurely pace of traditional furniture retail. According to Dixon, in a typical showroom, it could be decades before a customer comes in a second time. \u201cBy contrast, restaurants are dynamic, living organisms,\u201d he explains of the spaces constantly humming with activity. \u201cPeople come back over and over. That vibrancy makes them more relevant to how we want people to experience our products.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"Published on September 6, 2025 Design Within Reach In the design world, the in-between spaces\u2014those that are neither…\n","protected":false},"author":2,"featured_media":141425,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[56],"tags":[228,226,227,229,88,18632,1766,88014,88015],"class_list":{"0":"post-141424","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-arts-and-design","8":"tag-arts","9":"tag-arts-and-design","10":"tag-artsanddesign","11":"tag-design","12":"tag-entertainment","13":"tag-home-design","14":"tag-magazine","15":"tag-sanlorenzo","16":"tag-tom-dixon"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/141424","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/comments?post=141424"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/141424\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media\/141425"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media?parent=141424"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/categories?post=141424"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/tags?post=141424"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\n\t\t\t\t\tImage Credit: Federico Cedrone\t\t\t\t<\/p>\n
\n\t\t\t\t\tImage Credit: The Future Perfect\t\t\t\t<\/p>\n
\n\t\t\t\t\tImage Credit: Design Within Reach\t\t\t\t<\/p>\n
\n\t\t\t\t\tImage Credit: The Manzoni\t\t\t\t<\/p>\n