{"id":141442,"date":"2025-09-08T10:28:07","date_gmt":"2025-09-08T10:28:07","guid":{"rendered":"https:\/\/www.newsbeep.com\/us\/141442\/"},"modified":"2025-09-08T10:28:07","modified_gmt":"2025-09-08T10:28:07","slug":"the-influencer-in-this-ai-vodafone-ad-isnt-real","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us\/141442\/","title":{"rendered":"The influencer in this AI Vodafone ad isn\u2019t real"},"content":{"rendered":"

I opened TikTok while visiting Germany last week and stumbled across a Vodafone ad<\/a> being presented by a woman who probably doesn\u2019t exist. The ad includes several \u201ctells\u201d that suggest the presenter was artificially created using generative AI \u2014 the unnatural style and movement of her hair, the way her moles disappear, and the uncanny valley vibe of her facial expressions \u2014 and Vodafone confirmed my suspicions in its video comments.<\/p>\n

In response to a commenter asking why Vodafone couldn\u2019t put \u201ca real person in front of the camera,\u201d the company said it was \u201ctesting different styles of advertising \u2014 this time with AI,\u201d according to machine translation of the German text. In another comment, Vodafone said that \u201cAI is so much a part of everyday life these days that we also try it out in advertising.\u201d<\/p>\n

As an ad, it certainly captured my attention, but only because my brain registered that there was something \u201coff.\u201d<\/p>\n

This isn\u2019t the first time that Vodafone has embraced generative AI in its ads, having released a commercial last year<\/a> in which every shot was AI-generated<\/a>. Fake influencers created using artificial intelligence are also rising in popularity, according to a New York Times report<\/a>, with notable examples like Lil\u2019 Miquela \u2014 a creation of tech company Dapper Labs \u2014 having already appeared in campaigns for Calvin Klein, Prada, and BMW.<\/p>\n