{"id":143080,"date":"2025-09-09T02:57:07","date_gmt":"2025-09-09T02:57:07","guid":{"rendered":"https:\/\/www.newsbeep.com\/us\/143080\/"},"modified":"2025-09-09T02:57:07","modified_gmt":"2025-09-09T02:57:07","slug":"mtvs-video-music-awards-draw-6-year-viewership-high-with-move-to-cbs","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us\/143080\/","title":{"rendered":"MTV&#8217;s Video Music Awards Draw 6-Year Viewership High With Move To CBS"},"content":{"rendered":"<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto     \">\n\tLast night\u2019s <a href=\"https:\/\/deadline.com\/tag\/mtv\/\" id=\"auto-tag_mtv\" data-tag=\"mtv\" rel=\"nofollow noopener\" target=\"_blank\">MTV<\/a> <a href=\"https:\/\/deadline.com\/tag\/video-music-awards\/\" id=\"auto-tag_video-music-awards\" data-tag=\"video-music-awards\" rel=\"nofollow noopener\" target=\"_blank\">Video Music Awards<\/a>, hosted by LL Cool J and featuring performances from such artists as Doja Cat, Lady Gaga, Mariah Carey and Sabrina Carpenter, earned a six-year viewership high with its move to <a href=\"https:\/\/deadline.com\/tag\/cbs\/\" id=\"auto-tag_cbs\" data-tag=\"cbs\" rel=\"nofollow noopener\" target=\"_blank\">CBS<\/a>.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto     \">\n\tWatched by more than 5.5 million viewers, per Nielsen Live+SD Fast National Data, the awards show, which was simulcast on MTV and streaming on Paramount+, hit a <a href=\"https:\/\/deadline.com\/tag\/ratings\/\" id=\"auto-tag_ratings\" data-tag=\"ratings\" rel=\"nofollow noopener\" target=\"_blank\">ratings<\/a> high not seen since 2019. The audience was up 42% from <a href=\"https:\/\/deadline.com\/2024\/09\/mtv-2024-vma-viewership-ratings-1236086527\/\" rel=\"nofollow noopener\" target=\"_blank\">last year\u2019s airing<\/a>, which drew over 4 million viewers when including encore showings across the 13 networks that broadcast it, including MTV and other Paramount channels.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto     \">\n\tAs such, the fete earned the No. 1 entertainment program spot of the night, competing against and beating the Sunday Night Football game between the Baltimore Ravens and Buffalo Bills, which came in second in the time period.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto     \">\n\tThe event also marked the most-watched entertainment special on CBS since the Grammy Awards, held Feb. 2. On Paramount+, the <a href=\"https:\/\/deadline.com\/tag\/vmas-2\/\" id=\"auto-tag_vmas-2\" data-tag=\"vmas-2\" rel=\"nofollow noopener\" target=\"_blank\">VMAs<\/a> clinched the third spot for largest live-streamed entertainment program, behind the Grammys and Golden Globe Awards.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto     \">\n\tOther wins for the awards show include: best voting turnout in history, with 2.5 billion global votes for the largely fan-voted event, up 121% from last year, per internal data; social media gains with over a billion global video views (up 21% from the year prior). The show also held the top trending spot on X both nationally and globally.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto     \">\n\tIn addition to the broadcast move, the VMAs were bolstered by electric performances from artists known and rising (from Busta Rhymes to Tate McRae and international girl group KATSEYE). Carpenter, who just released her album Man\u2019s Best Friend last month, took to the stage with a rousing homage to previous VMA queen Britney Spears and a message <a href=\"https:\/\/deadline.com\/gallery\/sabrina-carpenter-advocates-trans-rights-mtv-vmas-photos\/\" rel=\"nofollow noopener\" target=\"_blank\">advocating for trans rights<\/a>, featuring RuPaul\u2019s Drag Race contestants as backup dancers.<\/p>\n","protected":false},"excerpt":{"rendered":"Last night\u2019s MTV Video Music Awards, hosted by LL Cool J and featuring performances from such artists as&hellip;\n","protected":false},"author":2,"featured_media":143081,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[53],"tags":[991,88,29277,216,25572,69115,45292],"class_list":["post-143080","post","type-post","status-publish","format-standard","has-post-thumbnail","category-music","tag-cbs","tag-entertainment","tag-mtv","tag-music","tag-ratings","tag-video-music-awards","tag-vmas"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/143080","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/comments?post=143080"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/143080\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media\/143081"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media?parent=143080"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/categories?post=143080"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/tags?post=143080"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}