{"id":146871,"date":"2025-09-10T16:07:11","date_gmt":"2025-09-10T16:07:11","guid":{"rendered":"https:\/\/www.newsbeep.com\/us\/146871\/"},"modified":"2025-09-10T16:07:11","modified_gmt":"2025-09-10T16:07:11","slug":"dearborn-business-solutions-company-accelerates-into-nascar-ownership-press-and-guide","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us\/146871\/","title":{"rendered":"Dearborn business solutions company accelerates into NASCAR ownership \u2013 Press and Guide"},"content":{"rendered":"<p>Josh Morris saw something in Niece Motorsports that reminded him of the company he and four friends started.<\/p>\n<p>So it was no coincidence that Dearborn-based DQS Solutions and Staffing got involved in a joint venture to acquire the NASCAR Craftsman Truck Series team.<\/p>\n<p>\u201cIt was kind of like looking in a mirror,\u201d said Morris, the CEO of DQS.<\/p>\n<p>DQS and J.F. Electric, an electrical contracting company based near St. Louis, announced in August that they purchased Niece Motorsports, which recently observed its 10th year in the truck series.<\/p>\n<p>The transaction came after both DQS and J.F. Electric had been sponsors on Niece\u2019s Chevrolet Silverados.<\/p>\n<p>Sponsorship was a natural step for DQS, which handles tasks like trucking, security and warehousing for several original equipment manufacturers in the automobile industry.<\/p>\n<p>\u201cOur decision to jump into NASCAR was predicated on the fact that we service the automotive industry as a whole,\u201d Morris said.<\/p>\n<p>In Niece, Morris saw a self-made company like DQS.<\/p>\n<p>\u201cThe folks at Niece reminded me of the folks at DQS,\u201d Morris said. \u201cThey started with a whole lot of nothing and worked to build their company into what it is today. I put a lot of trust and belief in people who scratch their way to making a living, doing a lot of hard work, and that\u2019s exactly what Niece does.\u201d<\/p>\n<p>Morris and co-founders will in October celebrate the sixth anniversary of DQS.<\/p>\n<p>\u201cWe didn\u2019t have a lot of money,\u201d Morris said. \u201cWe didn\u2019t have any major backing. We got whatever we had, put our houses up, did whatever we could.<\/p>\n<p>\u201cWe started with one office.\u201d<\/p>\n<p>Since then, DQS, which now operates in multiple cities, including Wichita, Kan., Louisville and Toledo, has in consecutive years made Inc. 5000\u2019s list of fastest growing companies.<\/p>\n<p>\u201cIt\u2019s very difficult to get on that list two years in a row,\u201d Morris said. \u201cIt\u2019s a testament to the people that work here. We\u2019re definitely expanding at a rapid pace.\u201d<\/p>\n<p>The race team, Morris said, will continue to be known as Niece Motorsports and have its headquarters in Mooresville, N.C.<\/p>\n<p>\u201cOur day-to-day role will be to attract new sponsors to the team, helping with (human resources) and accounting \u2013 a lot of back office items.<\/p>\n<p>\u201cThat will allow their staff to focus on their performance on the race track.\u201d<\/p>\n<p>Niece Motorsports, founded by Al Niece in 2016, sponsors the Nos. 41, 42, 44 and 45 trucks.<\/p>\n<p>Current NASCAR Cup Series drivers Ross Chastain and Michigan native Carson Hocevar are among the Niece \u201calumni.\u201d<\/p>\n<p>Matt Mills, the team\u2019s lone full-time driver, who pilots the No. 42, is 18th in points after 19 races.<\/p>\n<p>Morris said Niece Motorsports was looking for an infusion of capital.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" lazyautosizes lazyload\" alt=\"Race team owner\" width=\"6000\" data- src=\"https:\/\/www.newsbeep.com\/us\/wp-content\/uploads\/2025\/09\/HPG-L-NieceMotorsports-0910-01.jpg\" data-attachment-id=\"658088\" \/>Josh Morris sits atop the Niece Motorsports pit box at Nashville Superspeedway. Morris is the CEO of DQS Solutions, a Dearborn company that in Aug. announced it had purched the NASCAR truck series team.\u00a0(Photo courtesy of Josh Morris\/Niece Motorsports)<\/p>\n<p>\u201cThe sport is tough, NASCAR as a whole is tough, and there were some struggles there financially,\u201d Morris said. \u201cThey reached out to me and asked if I\u2019d be interested in coming in, either buying the company or coming in on a partnership.<\/p>\n<p>\u201cWe believed the best path was to buy it as a whole.\u201d<\/p>\n<p>After DQS and Niece agreed on the sale, J.F. Electric partnered with DQS, Morris said.<\/p>\n<p>\u201cWe want to help the race team continue to grow and thrive,\u201d Morris said.<\/p>\n<p>Niece, DQS and J.F. Electric look for ways to cross-promote one another and spark growth, Morris said.<\/p>\n<p>J.F. Electric was a sponsor on the No. 91 NASCAR Xfinity Series car that Mills drove to a 19th-place finish at World Wide Technology Raceway near St. Louis last weekend.<\/p>\n<p>Future plans, Morris added, might include the team having a presence at dirt tracks; running a late model stock car at a venue like Flat Rock Speedway, or getting involved in the Xfinity and Cup series.<\/p>\n<p>Niece, Morris said, will continue to run Chevrolets in the truck series, which will see the return of Dodge in 2026.<\/p>\n<p>\u201cIt\u2019s great for NASCAR as a whole,\u201d Morris said of the Dodge comeback. \u201cThe more OEMs the better. The more smart people there are in the room, the better the outcomes for everybody.\u201d<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" lazyautosizes lazyload\" alt=\"Race team owner\" width=\"5813\" data- src=\"https:\/\/www.newsbeep.com\/us\/wp-content\/uploads\/2025\/09\/HPG-L-NieceMotorsports-0910-02.jpg\" data-attachment-id=\"658089\" \/>Josh Morris, CEO of DQS Solutions and Staffing in Dearborn, stands next to the Niece Motorsports No. 44 Chevrolet Silverado. DQS and another company recently purchased the race team. (Photo courtesy of Josh Morris\/Niece Motorsports)<\/p>\n<p>One goal that manufacturers have for participation in NASCAR is to improve the performance of street cars, Morris said.<\/p>\n<p>\u201cA lot of people miss that piece,\u201d Morris said. \u201cNASCAR is a development arm for the cars that we drive every single day. You put these vehicles under extreme conditions for two to three hours, and what the OEMs learn helps with what they\u2019re developing.\u201d<\/p>\n<p>In conjunction with the sale of Niece to DQS, the company announced that Cody Efaw would serve as president and CEO; Amanda Efaw as chief marketing officer and Phil Gould as director of competition.<\/p>\n<p>Morris said the Niece expects to sponsor three truck teams in 2026.<\/p>\n<p>\u201cThat\u2019s, of course, depending on funding,\u201d he said. \u201cWe\u2019re always looking for sponsors.\u201d<\/p>\n<p>The driver lineup, Morris said, is not finalized.<\/p>\n<p>\u201cThere\u2019s a lot of moving pieces,\u201d he added. \u201cWe think Niece is going to do a lot of great things.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"Josh Morris saw something in Niece Motorsports that reminded him of the company he and four friends started.&hellip;\n","protected":false},"author":2,"featured_media":146872,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[70],"tags":[81391,1303,425,99,27208],"class_list":["post-146871","post","type-post","status-publish","format-standard","has-post-thumbnail","category-nascar","tag-dearborn","tag-michigan","tag-nascar","tag-sports","tag-wayne-county"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/146871","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/comments?post=146871"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/146871\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media\/146872"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media?parent=146871"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/categories?post=146871"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/tags?post=146871"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}