{"id":148715,"date":"2025-09-11T10:34:06","date_gmt":"2025-09-11T10:34:06","guid":{"rendered":"https:\/\/www.newsbeep.com\/us\/148715\/"},"modified":"2025-09-11T10:34:06","modified_gmt":"2025-09-11T10:34:06","slug":"dentsu-partners-with-index-exchange-and-chalice-ai-to-power-nextgen-transformation","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us\/148715\/","title":{"rendered":"dentsu Partners with Index Exchange and Chalice AI to Power NextGen Transformation"},"content":{"rendered":"

\u200bIndex Exchange<\/a> Inc., one of the world\u2019s largest independent supply-side platforms (SSPs), and Chalice AI, have made a strategic partnership with dentsu\u2019s<\/a>\u00a0Media Practice. The two companies will form a core part of dentsu\u2019s NextGen initiative, a company-wide transformation designed to evolve its core capabilities through data, modularity, and AI.<\/p>\n

The partnership marks a major milestone in the evolution of dentsu\u2019s programmatic ecosystem, with Index Exchange becoming their primary SSP partner across key European markets. Index will power dentsu\u2019s NextGen algorithmic trading model, that leverages rich, real-time audience signals available from the sell side. This will be coupled with a set of platform-independent AI bidding agents, powered by Chalice, that offer clients transparent, customised AI models to hit their business goals.<\/p>\n

The partnership moves dentsu\u2019s AI decisioning power within the SSP environment, enabling the agency to take a leading position in the industry-wide adoption of sell-side signal aggregation and modelling. This emerging transformation allows buyers to apply custom algorithms to granular, high-value audience signals before a bid request is even sent. Through this partnership, dentsu\u2019s media practice will be launching Next Gen AI \u2013 enabling faster decisioning, access to high quality curated supply paths, deeper data insights, and more sophisticated performance measurement strategies for their clients.<\/p>\n

\u201cWhen you can make decisions at the page level, you unlock a new layer of precision,\u201d said Freddie Turner, managing director, Chalice AI EMEA. \u201cThat\u2019s the promise of this partnership \u2013 faster, smarter, more accountable media.\u201d<\/p>\n

\u201cAs agencies lean further into AI-powered sell-side decisioning, they\u2019re demanding smarter, more transparent supply paths, as well as greater control over how media is delivered and measured,\u201d said John Tigg, SVP, buyer development at Index Exchange. \u201cdentsu EMEA is leading that evolution with a bold new strategy to optimise audience delivery and media performance at scale. We\u2019re proud to play a key role in helping them bring that vision to life.\u201d<\/p>\n

The partnership will also see dentsu tapping into Index and Chalice\u2019s expertise in scaled innovation, custom bidding strategies, quality media, and premium audience delivery. Together, the companies aim to redefine the role of the supply-side in modern media buying, delivering on dentsu\u2019s commitment to apply market leading AI capabilities to create competitive advantage for its clients.<\/p>\n

\u201cThis partnership is a foundational step in building a next-generation programmatic capability that aligns with our broader NextGen transformation,\u201d said Nicholas Halas, head of product, Global Amplifi, dentsu EMEA. \u201cChalice\u2019s advanced decisioning technology and Index\u2019s scaled infrastructure give us the ability to create a more intelligent, transparent, and value-driven media supply chain for our clients.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"\u200bIndex Exchange Inc., one of the world\u2019s largest independent supply-side platforms (SSPs), and Chalice AI, have made a…\n","protected":false},"author":2,"featured_media":148716,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[45],"tags":[182,181,507,92098,92099,74],"class_list":{"0":"post-148715","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-artificial-intelligence","8":"tag-ai","9":"tag-artificial-intelligence","10":"tag-artificialintelligence","11":"tag-dentsu-partners-with-index-exchange-and-chalice-ai-to-power-nextgen-transformation","12":"tag-dentsu-uk","13":"tag-technology"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/148715","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/comments?post=148715"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/148715\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media\/148716"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media?parent=148715"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/categories?post=148715"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/tags?post=148715"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}