{"id":162642,"date":"2025-09-17T07:17:07","date_gmt":"2025-09-17T07:17:07","guid":{"rendered":"https:\/\/www.newsbeep.com\/us\/162642\/"},"modified":"2025-09-17T07:17:07","modified_gmt":"2025-09-17T07:17:07","slug":"justin-bieber-lands-big-payday-for-coachella-as-swag-project-charts","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us\/162642\/","title":{"rendered":"Justin Bieber Lands Big Payday for Coachella as \u2018Swag\u2019 Project Charts"},"content":{"rendered":"

\n\tJustin Bieber<\/a> scored a seven-figure deal to headline Coachella<\/a> \u2014 all without an agent, Rolling Stone has learned. The musician, who was announced as a headliner Monday night, worked \u201cdirectly\u201d with festival promoter Goldenvoice to negotiate the terms of his slot.<\/p>\n

\n\t\u201cIt\u2019s a groundbreaking move for a headliner, and it\u2019s something he built entirely on his own,\u201d a source close to Bieber tells Rolling Stone. \u201cBetween headlining Coachella<\/a> and the success of Swag, it\u2019s clear this is the start of an exciting new era for Justin \u2014 one where he\u2019s fully in the driver\u2019s seat.\u201d<\/p>\n

\n\tAn insider pegs Bieber\u2019s fee at north of $10 million for the two weekends \u2014 $5 million per weekend \u2014 a figure that\u2019s in line with previous payouts for a topline Coachella performer. However, Bieber won\u2019t have to siphon off an agency commission. (Goldenvoice parent company AEG has been Bieber\u2019s touring partner for the entirety of his career. A rep for Goldenvoice did not immediately respond to Rolling Stone\u2018s request for comment on the fee.)<\/p>\n

\n\tBieber\u2019s Coachella set will mark his first performance in the United States since 2022\u2019s Justice World Tour. \u201cBieber is an unshakeable artist who has stood up against the grain and fought for his independence,\u201d the source adds. \u201cHis 2026 Coachella performance won\u2019t just be a headlining set, but a once-in-a-generation spectacle from a once-in-a-generation pop icon.\u201d<\/p>\n

\n\tBieber\u2019s return to the stage comes after the release of his Swag<\/a> I and II albums, which featured hits \u201cDaisies\u201d and \u201cYukon.\u201d The Swag project landed at Number 4 on this week\u2019s Billboard 200, following Bieber\u2019s release of Swag II.<\/a> According to Luminate, the two Swag albums were tallied as a \u201creissue,\u201d or one combined project, which propelled the release into the top 5. The label has not clarified whether the 44-track collection is being counted as a deluxe edition, \u00e0 la SZA\u2019s Lana<\/a> which tacked on new songs with her previous effort, 2022\u2019s SOS \u2014 though there were two years in between. (In social media posts, Bieber himself has referred to Swag II as a separate album, adding to the confusion.)<\/p>\n

\t\tEditor\u2019s picks<\/p>\n

\n\t\u201cIt was the label\u2019s idea to combine the albums,\u201d an industry insider reveals. \u201cJustin and his team wanted a second album right away and were gunning for a Number One. It was a brilliant move in that it protected Justin,\u201d in case of a chart drop, says the second source.<\/p>\n

\n\tBut a rep for the label (Bieber is signed to Def Jam, a unit of Republic Corps) says all credit is due to the singer.<\/p>\n

\n\t\u201cJustin Bieber and his team are the driving forces behind both albums and their rollouts,\u201d the rep tells Rolling Stone.<\/p>\n

\n\tRolling Stone previously reported<\/a> that Bieber had \u201c100% creative freedom\u201d on Swag. \u201cHe was able to be his true, authentic self and didn\u2019t have any additional voices trying to steer him in a certain direction,\u201d a source told Rolling Stone. \u201cThis is the purest version of Justin we\u2019ve ever seen musically.\u201d<\/p>\n

\n\tWhile Bieber has joined previous Coachella performers for guest appearances, 2026 will mark his first solo slot. He joined Tems and WizKid for a rendition of \u201cEssence\u201d<\/a> in 2024, and performed \u201cPeaches\u201d with Daniel Caesar in 2022. The pop icon also performed \u201cSorry\u201d<\/a> with Ariana Grande when she headlined the music festival in 2019.<\/p>\n

\t\tTrending Stories<\/p>\n

\n\tCoachella is scheduled to take place in Indio, Calif. on April 10-12 and April 17-19. Additional headliners include Sabrina Carpenter, Karol G, and Anyma.<\/p>\n","protected":false},"excerpt":{"rendered":"Justin Bieber scored a seven-figure deal to headline Coachella \u2014 all without an agent, Rolling Stone has learned.…\n","protected":false},"author":2,"featured_media":5714,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[33],"tags":[27714,97513,88,1037],"class_list":{"0":"post-162642","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-entertainment","8":"tag-coachella","9":"tag-coachella-2026","10":"tag-entertainment","11":"tag-justin-bieber"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/162642","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/comments?post=162642"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/162642\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media\/5714"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media?parent=162642"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/categories?post=162642"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/tags?post=162642"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}