CONCORD, N.C. \u2014 Roush Fenway Keselowski Racing announced the appointment of veteran sports and entertainment executive Chip Bowers as Team President.<\/p>\n
With nearly three decades of leadership in business operations, sales and marketing with multiple professional sports teams in the NBA, WNBA and MLB, Bowers has a proven track record of success. The move continues RFK Racing\u2019s organizational evolution as it focuses on long-term growth and expanded opportunities.<\/p>\n
Bowers succeeds Steve Newmark, who stepped down from the position in August after more than a decade of dedicated leadership, and will officially begin his role on September 22nd.<\/p>\n
\u201cI\u2019m honored and thrilled to be joining one of NASCAR\u2019s premiere racing teams,\u201d said Bowers.\u00a0 \u201cAs both a fan of the sport and a North Carolina native, this is truly a full circle moment for me in my career. I\u2019m incredibly appreciative of Jack Roush, John Henry, future hall of fame driver & owner Brad Keselowski, and our esteemed board of directors for asking me to be a trusted partner in leading the organization to new heights.\u201d<\/p>\n
Bowers will focus on scaling the business for sustained growth, strengthening long-term corporate partnerships, and driving innovation across the organization while building on the momentum already established under RFK Racing\u2019s current leadership team to grow and increase the footprint of the team\u2019s platform.<\/p>\n
\u201cRFK Racing has a rich and storied history of excellence both on and off of the track,\u201d Bowers said.\u00a0 \u201cI\u2019m excited to work closely with my new teammates, our impressive best-in-brand partners, and NASCAR officials in unlocking new opportunities that grow our collective businesses through creativity, innovation, strategic thinking, and the enhancement of the overarching fan experience. RFK Racing is realizing an incredible upward trajectory, and I look forward to establishing our team as a true thought-leader and one of the\u202fpreeminent brands within the industry.\u201d<\/p>\n
Most recently, Bowers served as President of Elevate, where he oversaw rapid global expansion that included opening four international offices, hiring more than 160 employees, and achieving tenfold revenue growth. Under his leadership, Elevate was recognized as Sports Business Journal\u2019s \u201cBest in Property Sales and Consulting\u201d in 2023.<\/p>\n
\u201cChip brings a fresh perspective that we\u2019re really excited about,\u201d said RFK Racing co-owner Brad Keselowski. \u201cHe has proven he can grow organizations and think creatively in some of the most competitive sports markets, and that experience will help us find new ways to strengthen our team.\u201d<\/p>\n
In addition to his agency leadership, Bowers has held senior roles with some of the most notable teams across professional sports, including the NBA\u2019s Golden State Warriors, Orlando Magic, and Seattle SuperSonics; MLB\u2019s Miami Marlins and San Diego Padres; and the WNBA\u2019s Seattle Storm. His experience extends beyond traditional sports into competitive gaming, having helped launch both the Golden Guardians (League of Legends) and Warriors Gaming (NBA 2K League).<\/p>\n
Bowers\u2019 career includes guiding the Golden State Warriors marketing department through three NBA Championships while the organization twice earned Sports Business Journal\u2019s \u201cSports Team of the Year\u201d honors. He also played a central role in the design and development of Chase Center in San Francisco and the Amway Center in Orlando, securing landmark naming rights and founding partnerships at both venues. As President of the Miami Marlins, Bowers led a restructuring of the team\u2019s business operations, reimagined the fan experience, and drove major ballpark enhancements.<\/p>\n
\u201cHis extensive sales and marketing background will be a tremendous asset.\u201d Keselowski added. \u201cHe understands how to build meaningful partnerships and enhance fan experiences and that will help RFK Racing\u2019s growth long term.\u201d<\/p>\n
Bowers is a native of North Carolina and a graduate of Appalachian State University. He resides in Charlotte with his wife, April, and their daughters, Charlie and Poppy.<\/p>\n
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