Kardashian strikes a pose in a promotional shot for SKKN by Kim, the skincare and makeup venture she\u2019s now taken off the shelf. skkn\/Instagram<\/p>\n
Kim Kardashian is cleansing her business portfolio.<\/p>\n
The reality star and entrepreneur has officially shut down her skincare and makeup brand SKKN by Kim, marking the end of her standalone beauty venture just over three years after its 2022 debut.<\/p>\n
The brand\u2019s website<\/a> now features a message to customers: \u201cWith deep gratitude, we share that SKKN BY KIM will be winding down operations,\u201d it reads. \u201cWhile this chapter is coming to a close, the commitment to innovation, self-care, and skin confidence that SKKN embodied will live on in new and exciting ways.\u201d<\/p>\n The brand was criticized for its high price point and indistinct value proposition. skkn\/Instagram<\/p>\n The reality mogul showcases her signature glam look in a SKKN by Kim campaign. The company failed to capture the same cultural momentum as her billion-dollar Skims empire. skkn\/Instagram<\/p>\n The decision isn\u2019t entirely surprising: Kardashian, 44, has been steadily consolidating her business interests under Skims, the clothing and shapewear juggernaut valued at $4 billion. <\/p>\n In March, Skims acquired both Kim\u2019s majority stake and Coty\u2019s 20% share in SKKN by Kim, with Coty confirming it took a $71.1 million loss on the sale after investing heavily in Kardashian\u2019s earlier line, KKW Beauty<\/a>, in 2020.<\/p>\n Though SKKN launched with high expectations, it had a bumpy ride from the start. The nine-step skincare regimen retailed at over $600, making it a hard sell for even her most dedicated fans.<\/p>\n