\n\tThe release comes as Glossier renews and expands its partnership with the WNBA<\/a>, now in its fourth year, which includes activations at marquee league events, WNBA-themed content and increased visibility across social and digital platforms.<\/p>\n \t\t\t<\/p>\n \t\t\t\t\t\t \t\t\t<\/a><\/p>\n \n\t\t\t\t\t\t\t\t\t\tLIMITED-EDITION\t\t\t\t\t\t<\/p>\n \t\t\t\t\tGlossier x WNBA Hoodie\t\t<\/p>\n \n\tGlossier became the WNBA\u2019s first official beauty partner in 2020, launching the collaboration through its Body Hero campaign that spotlighted eight players, including Sue Bird, speaking about beauty, identity, and confidence. That small athlete-focused campaign quickly expanded into a league-level partnership, with Glossier signage appearing courtside and products seeded to players. In 2024, the collaboration was renewed, signaling a deeper commitment to producing content around athletes\u2019 stories and expanding Glossier\u2019s presence in women\u2019s basketball. That same year, Glossier became the official beauty partner of USA Basketball\u2019s women\u2019s team, gifting products to Olympians and aligning its brand with international play.<\/p>\n \n\tAs women\u2019s sports continue to draw record audiences (WNBA games this season hit an all-time high in attendance and national viewership), beauty and fashion brands are accelerating their investment in the space. Companies like Rihanna\u2019s Fenty Beauty, Maybelline, and Mielle have recently partnered with individual WNBA players, while Nike and Adidas have expanded their women\u2019s basketball apparel lines<\/a> to tap into the growing fan base. Glossier\u2019s early entry in 2020 positioned it as a first mover, giving the brand credibility as more competitors arrive.<\/p>\n \n\tThe new sweatshirt, especially with its limited run, creates the exclusivity and resale buzz that scarcity-driven sports merch thrives on.<\/p>\n![\"Glossier](\"https:\/\/www.newsbeep.com\/us\/wp-content\/uploads\/2025\/09\/Screen-Shot-2025-09-24-at-2.28.01-PM.png\")
<\/p>\n