{"id":181560,"date":"2025-09-25T20:51:08","date_gmt":"2025-09-25T20:51:08","guid":{"rendered":"https:\/\/www.newsbeep.com\/us\/181560\/"},"modified":"2025-09-25T20:51:08","modified_gmt":"2025-09-25T20:51:08","slug":"depict-ais-new-search-tool-wants-to-help-consumers-shop-with-intention","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us\/181560\/","title":{"rendered":"Depict AI\u2019s New Search Tool Wants to Help Consumers Shop With Intention"},"content":{"rendered":"

\n\tLONDON \u2014 The search engine platform Depict AI is stepping into the world of e-commerce<\/a> with its latest launch, GPT Search.<\/p>\n

\n\tThe new tool is meant to help shoppers and brands consume more considerately and specifically by cutting out the hassle and emissions of returns.<\/p>\n

\n\t\u201cWe want people to discover something they weren\u2019t looking for. We use the word discover quite intentionally,\u201d said John Tan, chief executive officer of Depict AI, in an interview.\u00a0\u00a0<\/p>\n

\t\t\t\t\t\t\"Depict<\/p>\n

\t\t\t\t\t\t\t\t\tCourtesy<\/p>\n

\n\tGPT Search is being adapted by Sandqvist, CDLP, Nanushka and Luca Faloni. The new tool also takes on each respective brand\u2019s tone of voice, which allows up to 40 words in its search engine.<\/p>\n

\n\tIts special features include excluding items that may be out of stock or not stocked in the region, as well as taking into consideration the season and if the brand is boosting any campaigns.\u00a0<\/p>\n

\n\tGPT Search\u2019s format follows the one of an online chat, where the customer engages in a dialogue about finding the right item or mood for the occasion. For example, it\u2019s possible to search for a Glastonbury outfit inspired by Kate Moss or Alexa Chung<\/a> and GPT Search then curates a full look based on the search.<\/p>\n

\n\tEach new search is a continuation of the previous one rather than giving customers a completely random new look.<\/p>\n

\t\t\t\t\t\t\"Depict<\/p>\n

\t\t\t\t\t\t\t\t\tCourtesy<\/p>\n

\n\t\u201cWhat makes a big difference in this space is that we\u2019re trying to speak the same language as the people who are buying the product and genuinely solving their problems. We don\u2019t even use the word AI on the website,\u201d Tan said.<\/p>\n

\n\tDepict AI\u2019s GPT Search is aimed at mid-sized fashion and lifestyle brands that are within the bracket of $10 million to $150 million in revenue and that have a catalogue size of at least 100 products.<\/p>\n

\n\tAll brands pay the same rate when signing up for three months of GPT Search, but after the duration, brands can sign up for monthly payments based on their size and queries from customers.<\/p>\n

\n\tDepict AI is a growing business and currently counts as investors Northzone, Tiger Global, EQT Ventures, Y Combinator and Initialized Capital, the early-stage venture capital firm cofounded by Alexis Ohanian<\/a>, cofounder of Reddit and the husband of Serena Williams.<\/p>\n

\n\tThe business recently raised $18 million in funding.<\/p>\n","protected":false},"excerpt":{"rendered":"LONDON \u2014 The search engine platform Depict AI is stepping into the world of e-commerce with its latest…\n","protected":false},"author":2,"featured_media":181561,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[45],"tags":[182,181,507,520,74],"class_list":{"0":"post-181560","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-artificial-intelligence","8":"tag-ai","9":"tag-artificial-intelligence","10":"tag-artificialintelligence","11":"tag-shopping","12":"tag-technology"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/181560","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/comments?post=181560"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/181560\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media\/181561"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media?parent=181560"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/categories?post=181560"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/tags?post=181560"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}