{"id":18193,"date":"2025-07-18T05:44:08","date_gmt":"2025-07-18T05:44:08","guid":{"rendered":"https:\/\/www.newsbeep.com\/us\/18193\/"},"modified":"2025-07-18T05:44:08","modified_gmt":"2025-07-18T05:44:08","slug":"cellular-starlink-reaches-canada-but-with-no-mention-of-spacex","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us\/18193\/","title":{"rendered":"Cellular Starlink Reaches Canada, But With No Mention of SpaceX"},"content":{"rendered":"

Elon Musk backlash might be causing a Canadian mobile carrier to keep quiet about SpaceX\u2019s involvement in the company\u2019s new satellite-to-phone service.<\/p>\n

On Tuesday, Rogers Communications announced the official arrival<\/a> of SpaceX\u2019s cellular Starlink system to Canada as a free beta. But oddly, the mobile carrier has been steering clear of mentioning SpaceX, Starlink or Musk while promoting the new satellite service, which was noticed<\/a> by Telecoms.com.\u00a0\u00a0<\/p>\n

Instead, Rogers is branding the feature as \u201cRogers Satellite\u201d\u2014a name that subtly suggests the company developed the technology itself. In reality, the company is one of several SpaceX partners<\/a>, including T-Mobile, that have been working to deliver the cellular Starlink service to consumer smartphones.\u00a0<\/p>\n

In the US, T-Mobile has been using the \u201cT-Satellite\u201d name to promote the technology. But the company has still been mentioning the Starlink brand, including during a Super Bowl ad<\/a> in February to promote the satellite connectivity, which officially launches through T-Mobile on July 23rd.<\/p>\n

\"The<\/p>\n

\n The Roger’s website for the satellite service (Rogers)\n<\/p>\n

In contrast, you won\u2019t find SpaceX or the Starlink name mentioned in the Rogers Satellite website<\/a>, support page<\/a> or in Tuesday\u2019s official announcement<\/a>. The absence has caused some social media users to wonder<\/a> if Rogers had launched its own satellite constellation. Meanwhile, others have noticed the distancing from Elon Musk\u2019s brand.\u00a0\u00a0\u00a0<\/p>\n

\u201cI didn’t see the word Starlink in the press release once. Lol,\u201d wrote one user on Facebook.\u00a0<\/p>\n

\"Facebook<\/p>\n

\n One Facebook user confused by Roger’s announcement. (Facebook)\n<\/p>\n

Rogers didn\u2019t respond to a request for comment. But the carrier is launching the beta service when some Canadians have grown resentful of Musk. That\u2019s because the SpaceX CEO used to be<\/a> a close ally of President Trump, who remains locked in a trade war with Canada.\u00a0<\/p>\n

Recommended by Our Editors<\/p>\n

The anti-Musk sentiment reached new levels when Ontario Premier Doug Ford killed<\/a> a Starlink contract in March to hit back at Trump for imposing tariffs on Canada. The backlash also caused\u00a0 some third-party Starlink dish installers in the country to face<\/a> online criticism and some lost sales. Meanwhile, SpaceX recently reported<\/a> that its Starlink customer base in Canada has grown to over 500,000\u2014up from 400,000 a year ago\u2014but one analyst told PCMag the growth indicates a slowdown in interest.<\/p>\n

So perhaps Rogers is trying to avoid facing any Musk-related backlash over the cellular Starlink service. The Canadian carrier plans on officially launching the satellite connectivity for phones after the beta program ends in October.<\/p>\n

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