{"id":181933,"date":"2025-09-26T01:05:09","date_gmt":"2025-09-26T01:05:09","guid":{"rendered":"https:\/\/www.newsbeep.com\/us\/181933\/"},"modified":"2025-09-26T01:05:09","modified_gmt":"2025-09-26T01:05:09","slug":"oneplus-next-flagship-smartphone-ditches-hasselblads-cameras","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us\/181933\/","title":{"rendered":"OnePlus’ Next Flagship Smartphone Ditches Hasselblad’s Cameras"},"content":{"rendered":"

\"Close-upThe OnePlus 13 phone is shown here for illustrative purposes. OnePlus has not yet unveiled the OnePlus 15 itself. <\/p>\n

OnePlus teased its newest flagship phone, the OnePlus 15, at today\u2019s Snapdragon Summit China, revealing two key pieces of information. The new handheld will be powered by the brand-new Snapdragon 8 Elite Gen 5 chipset, and it will feature a new camera system that ditches Hasselblad\u2019s engineering and participation. <\/p>\n

OnePlus 15 is an interesting model name choice, since there was never a OnePlus 14. PetaPixel reviewed the OnePlus 13<\/a> in January, describing it \u2014 and its Hasselblad camera system \u2014 as fantastic. \u201c4\u201d is an unlucky number in Chinese culture, so OnePlus, a Chinese brand, has opted to skip \u201c14\u201d altogether. <\/p>\n

The OnePlus 15 will feature OnePlus\u2019 brand new camera engine, dubbed the \u201cDetailMax Engine.\u201d While precise specifications remain a mystery, OnePlus has shared that its new imaging platform is designed for \u201ccapturing moments the way you remember them. Clear, natural, real.\u201d The company argues that this is not achieved by \u201cstacking specs or adding the biggest lens,\u201d but by combining strong hardware and intelligent software. <\/p>\n

For the past five years, OnePlus has realized its photography ambitions with an external partner: Hasselblad. It has been a productive relationship and has helped OnePlus deliver very competitive imaging performance. <\/p>\n

\"AOnePlus is developing a new camera system for its upcoming OnePlus 15 flagship smartphone. <\/p>\n

\u201cWe fine-tuned colors until they felt like real life, debated endlessly over the right shade of blue, and spent nights in the lab chasing the perfect balance of light and shadow,\u201d OnePlus says of its work with Hasselblad. \u201cTogether, we helped millions capture moments exactly as they remembered them.\u201d <\/p>\n

However, despite these years being what OnePlus calls a \u201cmasterclass,\u201d the company says it is time to move on and enter the \u201cnext phase of our imaging evolution.\u201d <\/p>\n

To that end, OnePlus is developing its own in-house imaging engine, DetailMax Engine, that it argues will \u201creveal [the world] in entirely real and clear ways,\u201d hopefully pointing toward a relatively minimal reliance on generative AI that has been popping up in many Android smartphones over the past couple of years. OnePlus has long emphasized authenticity in its imaging, and this emphasis appears to remain unchanged with the transition to a new photography system. <\/p>\n

\u201cOur users want images that are clear and real,\u201d the Chinese smartphone maker says. \u201cOur camera will set a new standard for clarity in its class.\u201d <\/p>\n

The OnePlus 15\u2019s camera specifications are still largely unknown at this point, but its\u2019 new DetailMax image engine promises advanced algorithms and powerful processing to deliver exceptionally clear and \u201ctruly real\u201d images. <\/p>\n

\"A<\/p>\n

OnePlus also revealed that the OnePlus 15 will run the latest version of the company\u2019s Android-based OxygenOS, promising unrivaled gaming and superior performance. <\/p>\n

Image credits: OnePlus <\/p>\n","protected":false},"excerpt":{"rendered":"The OnePlus 13 phone is shown here for illustrative purposes. OnePlus has not yet unveiled the OnePlus 15…\n","protected":false},"author":2,"featured_media":181934,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[41],"tags":[21087,85461,165,107510,33453,107511,107512,107513,5093,74],"class_list":{"0":"post-181933","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-mobile","8":"tag-camera","9":"tag-hasselblad","10":"tag-mobile","11":"tag-mobilecamera","12":"tag-oneplus","13":"tag-oneplus13","14":"tag-oneplus15","15":"tag-phonecamera","16":"tag-smartphone","17":"tag-technology"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/181933","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/comments?post=181933"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/181933\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media\/181934"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media?parent=181933"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/categories?post=181933"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/tags?post=181933"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}