{"id":188091,"date":"2025-09-28T18:08:16","date_gmt":"2025-09-28T18:08:16","guid":{"rendered":"https:\/\/www.newsbeep.com\/us\/188091\/"},"modified":"2025-09-28T18:08:16","modified_gmt":"2025-09-28T18:08:16","slug":"with-the-iphone-17-i-think-apple-has-hit-peak-iphone","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us\/188091\/","title":{"rendered":"With the iPhone 17, I think Apple has hit peak iPhone"},"content":{"rendered":"<p id=\"ee9a3be2-6a39-42dd-a23b-2cd68f041960\">As the dust starts to settle around the launch and subsequent release of the <a data-analytics-id=\"inline-link\" href=\"https:\/\/www.techradar.com\/phones\/iphone\/breaking-heres-you-need-to-know-about-the-iphone-17\" data-before-rewrite-localise=\"https:\/\/www.techradar.com\/phones\/iphone\/breaking-heres-you-need-to-know-about-the-iphone-17\" rel=\"nofollow noopener\" target=\"_blank\">iPhone 17<\/a> family and the slim <a data-analytics-id=\"inline-link\" href=\"https:\/\/www.techradar.com\/phones\/iphone\/apple-iphone-air-review\" data-before-rewrite-localise=\"https:\/\/www.techradar.com\/phones\/iphone\/apple-iphone-air-review\" rel=\"nofollow noopener\" target=\"_blank\">iPhone Air<\/a>, I\u2019ve had time to ponder what these new phones mean for <a data-analytics-id=\"inline-link\" href=\"https:\/\/www.techradar.com\/tag\/apple\" data-auto-tag-linker=\"true\" data-before-rewrite-localise=\"https:\/\/www.techradar.com\/tag\/apple\" rel=\"nofollow noopener\" target=\"_blank\">Apple<\/a> and the phone arena as a whole, given Cupertino\u2019s ability to set the standard for smartphones.<\/p>\n<p>And I\u2019m coming to the conclusion that we may have hit peak iPhone.<\/p>\n<p><a id=\"elk-seasonal\" href=\"\" data-url=\"\" target=\"_blank\" referrerpolicy=\"no-referrer-when-downgrade\" data-hl-processed=\"none\"\/><\/p>\n<p id=\"ee9a3be2-6a39-42dd-a23b-2cd68f041960-2\">Now I\u2019m not saying that there\u2019s no scope for Apple to improve on its phones, especially as it and the likes of <a data-analytics-id=\"inline-link\" href=\"https:\/\/www.techradar.com\/tag\/samsung\" data-auto-tag-linker=\"true\" data-before-rewrite-localise=\"https:\/\/www.techradar.com\/tag\/samsung\" rel=\"nofollow noopener\" target=\"_blank\">Samsung<\/a> have been taking very iterative approaches to their recent generations of smartphones. But rather, I think the scope for innovation and obvious upgrades may have plateaued for Apple.<\/p>\n<p>You may like<\/p>\n<p>The reason for this, in my opinion, comes from a couple of factors. The first is the <a data-analytics-id=\"inline-link\" href=\"https:\/\/www.techradar.com\/phones\/iphone\/the-iphone-17s-promotion-display-is-the-biggest-upgrade-owners-of-older-iphones-will-ever-experience-i-should-know-i-went-back-in-time-to-prove-it\" data-before-rewrite-localise=\"https:\/\/www.techradar.com\/phones\/iphone\/the-iphone-17s-promotion-display-is-the-biggest-upgrade-owners-of-older-iphones-will-ever-experience-i-should-know-i-went-back-in-time-to-prove-it\" rel=\"nofollow noopener\" target=\"_blank\">standard iPhone 17 now sports a 120Hz high-refresh rate display<\/a>, something that was missing from the phone&#8217;s previous generation for some time despite being commonplace in the <a data-analytics-id=\"inline-link\" href=\"https:\/\/www.techradar.com\/best\/best-android-phones\" data-before-rewrite-localise=\"https:\/\/www.techradar.com\/best\/best-android-phones\" rel=\"nofollow noopener\" target=\"_blank\">best Android phones<\/a> and more affordable handsets.<\/p>\n<p>Add in a rear camera system that can use image processing and sensor fusion to deliver a 4x zoom range that Apple touts as optical quality, and deliver 48MP wide and ultra-wide shots, plus the ability to run the latest <a data-analytics-id=\"inline-link\" href=\"https:\/\/www.techradar.com\/computing\/artificial-intelligence\/apple-intelligence-explained\" data-before-rewrite-localise=\"https:\/\/www.techradar.com\/computing\/artificial-intelligence\/apple-intelligence-explained\" rel=\"nofollow noopener\" target=\"_blank\">Apple Intelligence<\/a> features and a chipset that I doubt will struggle with much for years, and it\u2019s now hard to imagine what Apple could do next.<\/p>\n<p>I feel the same is broadly true of the <a data-analytics-id=\"inline-link\" href=\"https:\/\/www.techradar.com\/phones\/iphone\/breaking-iphone-17-pro-revealed-heres-what-you-need-to-know\" data-before-rewrite-localise=\"https:\/\/www.techradar.com\/phones\/iphone\/breaking-iphone-17-pro-revealed-heres-what-you-need-to-know\" rel=\"nofollow noopener\" target=\"_blank\">iPhone 17 Pro<\/a> and <a data-analytics-id=\"inline-link\" href=\"https:\/\/www.techradar.com\/phones\/iphone\/apple-iphone-17-pro-max-review\" data-before-rewrite-localise=\"https:\/\/www.techradar.com\/phones\/iphone\/apple-iphone-17-pro-max-review\" rel=\"nofollow noopener\" target=\"_blank\">iPhone 17 Pro Max<\/a>, which now have vapor chamber cooling like the <a data-analytics-id=\"inline-link\" href=\"https:\/\/www.techradar.com\/phones\/samsung-galaxy-phones\/samsung-galaxy-s25-ultra\" data-before-rewrite-localise=\"https:\/\/www.techradar.com\/phones\/samsung-galaxy-phones\/samsung-galaxy-s25-ultra\" rel=\"nofollow noopener\" target=\"_blank\">Samsung Galaxy S25 Ultra<\/a>, so they aren\u2019t missing features the leading Android rivals have.<\/p>\n<p>And there\u2019s the fact that after multiple generations of Pro phones with a trio of rear cameras, Apple hasn&#8217;t looked to add in any more or put in radical sensors with massive megapixel counts.<\/p>\n<p class=\"newsletter-form__strapline\">Sign up for breaking news, reviews, opinion, top tech deals, and more.<\/p>\n<p>To me, this is an indication that Apple doesn&#8217;t want to follow Samsung and add more rear cameras to its phones. And given the faster-ish charging on offer, MagSafe and magnetic accessories, plus powerful performance and a huge range of curated apps and games, it now feels like Apple no longer has obvious areas in which it lags behind other phone makers. Apple Intelligence might not yet be a slam-dunk on iPhones, but it\u2019s getting more capable.<\/p>\n<p>Then we have the iPhone Air, which follows the <a data-analytics-id=\"inline-link\" href=\"https:\/\/www.techradar.com\/phones\/samsung-galaxy-phones\/samsung-galaxy-s25-edge-review\" data-before-rewrite-localise=\"https:\/\/www.techradar.com\/phones\/samsung-galaxy-phones\/samsung-galaxy-s25-edge-review\" rel=\"nofollow noopener\" target=\"_blank\">Samsung Galaxy S25 Edge<\/a> in the super-slim phone space, albeit with a few compromises.<\/p>\n<p class=\"vanilla-image-block\" style=\"padding-top:56.25%;\">\n<p><img decoding=\"async\" src=\"https:\/\/www.newsbeep.com\/us\/wp-content\/uploads\/2025\/09\/WU7brKPHjxQWpx2gZdCfLE.jpg\" alt=\"iPhone Air rear camera\"   loading=\"lazy\" data-new-v2-image=\"true\" data-original-mos=\"https:\/\/www.newsbeep.com\/us\/wp-content\/uploads\/2025\/09\/WU7brKPHjxQWpx2gZdCfLE.jpg\" data-pin-media=\"https:\/\/www.newsbeep.com\/us\/wp-content\/uploads\/2025\/09\/WU7brKPHjxQWpx2gZdCfLE.jpg\"\/>\n<\/p>\n<p>(Image credit: Future)<\/p>\n<p id=\"4eccf9a5-b666-4d73-abd8-42d772960f27\">Apple will surely do some nips and tucks to these phones for the inevitable next generation of iPhones. I can\u2019t help but feel the scope for improvement and innovations has decidedly narrowed. That\u2019s not a bad thing per se, as Apple still makes some of the <a data-analytics-id=\"inline-link\" href=\"https:\/\/www.techradar.com\/news\/best-phone\" data-before-rewrite-localise=\"https:\/\/www.techradar.com\/news\/best-phone\" rel=\"nofollow noopener\" target=\"_blank\">best phones<\/a>, and each generation is inarguably better than the last.<\/p>\n<p>You may like<\/p>\n<p>But in general, each generation of iPhone has been more iterative and perhaps lacks the standout features and upgrades that used to excite me and other tech fans back when the iPhone was young.<\/p>\n<p><a id=\"elk-b2f64d34-2f62-4e40-89cb-b08d80f92492\" href=\"\" data-url=\"\" target=\"_blank\" referrerpolicy=\"no-referrer-when-downgrade\" data-hl-processed=\"none\"\/>iPhone plateau <\/p>\n<p class=\"vanilla-image-block\" style=\"padding-top:56.24%;\">\n<p><img decoding=\"async\" src=\"https:\/\/www.newsbeep.com\/us\/wp-content\/uploads\/2025\/09\/c8CqzYBxYr7JzjpWRoy4vM.jpg\" alt=\"Apple iPhone 17 Review\"   loading=\"lazy\" data-new-v2-image=\"true\" data-original-mos=\"https:\/\/www.newsbeep.com\/us\/wp-content\/uploads\/2025\/09\/c8CqzYBxYr7JzjpWRoy4vM.jpg\" data-pin-media=\"https:\/\/www.newsbeep.com\/us\/wp-content\/uploads\/2025\/09\/c8CqzYBxYr7JzjpWRoy4vM.jpg\"\/>\n<\/p>\n<p>(Image credit: Jacob Krol\/Future)<\/p>\n<p id=\"1da281d0-5244-43d9-898f-60ef919bb746\">So I reckon the iPhone 17 generation may be the peak for iPhones for some years to come.<\/p>\n<p>And that could slowly mean that the excitement many an <a data-analytics-id=\"inline-link\" href=\"https:\/\/www.techradar.com\/news\/new-apple-event\" data-before-rewrite-localise=\"https:\/\/www.techradar.com\/news\/new-apple-event\" rel=\"nofollow noopener\" target=\"_blank\">Apple event<\/a> brings starts to wither and fade. On the budget side, the <a data-analytics-id=\"inline-link\" href=\"https:\/\/www.techradar.com\/phones\/iphone\/iphone-16e-review\" data-before-rewrite-localise=\"https:\/\/www.techradar.com\/phones\/iphone\/iphone-16e-review\" rel=\"nofollow noopener\" target=\"_blank\">iPhone 16e<\/a> felt a bit like a swing and a miss for its price, so it joins the new Apple phones on a virtual plateau in my mind.<\/p>\n<p>Now you could say the much-rumored and still long-awaited <a data-analytics-id=\"inline-link\" href=\"https:\/\/www.techradar.com\/news\/foldable-iphone\" data-before-rewrite-localise=\"https:\/\/www.techradar.com\/news\/foldable-iphone\" rel=\"nofollow noopener\" target=\"_blank\">foldable iPhone<\/a> could be the smartphone to reignite pure excitement for Apple\u2019s smartphones. And I\u2019d agree, only I\u2019m not totally convinced Apple will either call this an iPhone or even make a folding smartphone \u2013 rather, we could see a foldable iPad instead, reinvigorating the form factor of the <a data-analytics-id=\"inline-link\" href=\"https:\/\/www.techradar.com\/tablets\/ipad-mini\/apple-ipad-mini-a-17-pro-2024-a-premium-mini-tablet-experience-that-still-captivates\" data-before-rewrite-localise=\"https:\/\/www.techradar.com\/tablets\/ipad-mini\/apple-ipad-mini-a-17-pro-2024-a-premium-mini-tablet-experience-that-still-captivates\" rel=\"nofollow noopener\" target=\"_blank\">iPad mini<\/a> and acting as a testbed for folding screen tech out of Cupertino.<\/p>\n<p>I should say that I don\u2019t think this is the end of phone innovation for Apple, but I do feel it\u2019s hit a point where the next few generations of iPhone might not offer much for people to get excited about, with the design changes brought in by the iPhone 17 and iPhone 17 Pro being the aesthetic that&#8217;ll stick for some time.<\/p>\n<p>Of course, I could be, and very much hope I will be, wrong about all of this and that the new iPhones are simply the first wave of new and interesting phones from Apple that rail against iterative upgrades.<\/p>\n<p>Naturally, time will tell here, but do let me know in the comments below if you think we\u2019ve hit peak iPhone, if there\u2019s more to come, or if iPhones peaked some generation ago.<\/p>\n<p><a id=\"elk-you-might-also-like\" href=\"\" data-url=\"\" target=\"_blank\" referrerpolicy=\"no-referrer-when-downgrade\" data-hl-processed=\"none\"\/>You might also like<\/p>\n","protected":false},"excerpt":{"rendered":"As the dust starts to settle around the launch and subsequent release of the iPhone 17 family and&hellip;\n","protected":false},"author":2,"featured_media":188092,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[41],"tags":[165,74],"class_list":{"0":"post-188091","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-mobile","8":"tag-mobile","9":"tag-technology"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/188091","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/comments?post=188091"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/188091\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media\/188092"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media?parent=188091"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/categories?post=188091"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/tags?post=188091"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}