{"id":192093,"date":"2025-09-30T11:01:06","date_gmt":"2025-09-30T11:01:06","guid":{"rendered":"https:\/\/www.newsbeep.com\/us\/192093\/"},"modified":"2025-09-30T11:01:06","modified_gmt":"2025-09-30T11:01:06","slug":"gaumont-addresses-ai-paul-mccartney-film-narcos-lupin-futures","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us\/192093\/","title":{"rendered":"Gaumont Addresses AI, Paul McCartney Film, ‘Narcos’ & ‘Lupin’ Futures"},"content":{"rendered":"

\n\tThe debate over an AI \u201cactress\u201d is raging, but Lupin<\/a> and Narcos<\/a> studio Gaumont<\/a> is taking a measured take on the controversial medium as the world\u2019s oldest studio turns a venerable 130 this year.<\/p>\n

\n\tNicolas Atlan, Gaumont\u2019s L.A.-based President of U.S. and the colorfully titled \u2018SPLATAM\u2019 (Spain and Latin America), addressed the hot button topic today at Iberseries<\/a> & Platino Industria in Madrid, Spain, along with giving an update on several new projects and the future of Netflix dramas Narcos and Lupin.<\/p>\n

\n\tAtlan didn\u2019t talk directly to the furore over Hollywood\u2019s interest in AI actors and actresses, but said: \u201cOf course, we look at it. There are two concerns: We have a big catalog, so the copyright and the IP is a concern, and we are very careful. <\/p>\n

\n\t\u201cAt the same time, we see it as a tool. For animation, it\u2019s going to be a big tool. In production, it is going to be a very important tool, too, so it\u2019s how to use the technology to tell stories that travel all around the world.\u201d<\/p>\n

\n\tThe industry is alight with debate over Tilly Norwood, the AI actress created by comedian technologist Eline Van der Velden. Over the weekend, Deadline reported several talent agencies were circling Norwood.<\/p>\n

\n\tBack in Madrid, Atlan announced Celine Dion,\u00a0Omar Sy, Benjamin Lavernhe, Antoine de Caunes, Cl\u00e9mence Po\u00e9sy, Pom Klementieff and Alain Chabat for the French-language voice cast of Paul McCartney\u2019s animated film\u00a0High in the Clouds.<\/p>\n

\n\tAdapted from McCartney\u2019s eponymous 2005 children\u2019s book, the 3D animated family film follows the adventures of a teenager squirrel called Wirral who accidentally sparks a revolution against Gretsch, the bossy diva-owl who has banned all music from his town.<\/p>\n

\n\tAtlan, who comes from an animation background, noted McCartney had created eight original songs for the film, which is in \u201cin the middle\u201d of production. Himesh Patel and Hannah Waddington lead the English-language version, with McCartney and fellow Beatle Ringo Starr also contributing.<\/p>\n

\n\tAtlan was standing in for Sidonie Dumas, the Gaumont CEO, who had been scheduled to speak but was kept away by what Atlan called a \u201cwork problem.\u201d<\/p>\n

\n\tThe company is best known for the likes of Netflix dramas Lupin and Narcos, and is also producing upcoming Aimee Lou Wood BBC series Film Club out of the UK. Gaumont is celebrating its 130th birthday this year, which makes it the oldest continuous production studio in the world.<\/p>\n

\n\tFuture of \u2018Narcos\u2019<\/p>\n

\n\tAtlan was quizzed on Narcos, which turns ten years old in 2025. Reflecting on its impact, he said: \u201cIt put us on the map in the U.S., for sure\u2026 It opened a new way of watching TV, even though buyers are still afraid of doing another show in another language.\u201d<\/p>\n

\n\tAsked if he had news on the the Latin American drug-crime drama, which has run seasons set in Colombia and Mexico, Atlan said: \u201cI wish. We\u2019re working on different approaches for\u00a0Narcos. It is [whether] there is appetite from Netflix or not, or can we do it with someone else? We don\u2019t know yet, but we for sure are looking at different approaches.\u201d<\/p>\n

\n\tSimilarly, there was no concrete update on the future of Netflix\u2019s other Gaumont hit, Lupin, which has just wrapped shooting on Season 4 in France. \u201cWe just finished this one,\u201d said Atlan.<\/p>\n

\n\tGaumont has announced a string of new projects this week, and Atlan noted Gaumont had \u201cfinished shooting in Mexico\u201d on Netflix\u2019s soccer world cup feature\u00a0Mexico \u201986. It stars Diego Luna and is written and directed by Gabriel Ripstein. Other new projects include two with Kate del Castillo, Point Blank and La Chef. The former is an action thriller from Alexandro Aldrete directed by Salvador Espinosa, while La Chef is a buddy comedy from U.S. actress Emma Ramos.<\/p>\n

\n\tGaumont is also working on a Spanish-language adaptation of Gaumont Germany\u2019s Die Wespe, which ran to three seasons on Sky Deutschland before the pay-TV giant pulled out of original commissioning. The show had been planned for another two seasons. Elsewhere, Gaumont USA is co-producing Me Engana Que Eu Gosto with Brazil\u2019s Coiote and working on D_LUX through a partnership with Brazilian streamer Globoplay and production houses Ventre and Conspira\u00e7ao.<\/p>\n

\n\tGaumont\u2019s latest series, Apple TV+ thriller drama The Hunt, last week unveiled a first look<\/a>. Known in France as\u00a0Traqu\u00e9s\u00a0(fka\u00a0A L\u2019Ombre des For\u00eats) comes from C\u00e9sar-nominated director C\u00e9dric Anger, who is creator and director, and stars Beno\u00eet Megimel and M\u00e9lanie Laurent.\u00a0<\/p>\n

\n\tAtlan also addressed the filmmaking culture at Gaumont, which he categorically said was still driven by content, rather than technology. \u201cWhen I arrived at Gaumont animation, I was trying to explain what we could do with this budget or that,\u201d he recalled. What I loved is Sidonie always said, \u2018Great, but what\u2019s the story? If people want to come to us the main thing is going to be the story and what\u2019s behind it.\u201d<\/p>\n

\n\tHe added that Dumas stressed to her staff that Gaumont is build on \u201c130 years of emotion,\u201d but added, \u201cEven though we\u2019re 130 years old, she doesn\u2019t want us to live in nostalgia.\u201d<\/p>\n

\n\tIberseries began this morning at the Matadero complex in Madrid, Spain. Commissioners from the likes of Disney+ and HBO Max are scheduled to speak, along with names such as Silicon Valley co-creator John Altschuler.<\/p>\n","protected":false},"excerpt":{"rendered":"The debate over an AI \u201cactress\u201d is raging, but Lupin and Narcos studio Gaumont is taking a measured…\n","protected":false},"author":2,"featured_media":192094,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[45],"tags":[182,181,507,111840,111841,111842,111843,111844,74,65410],"class_list":{"0":"post-192093","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-artificial-intelligence","8":"tag-ai","9":"tag-artificial-intelligence","10":"tag-artificialintelligence","11":"tag-gaumont","12":"tag-iberseries","13":"tag-iberseries-platino-industria","14":"tag-lupin","15":"tag-narcos","16":"tag-technology","17":"tag-tv-markets"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/192093","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/comments?post=192093"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/192093\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media\/192094"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media?parent=192093"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/categories?post=192093"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/tags?post=192093"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}