{"id":192181,"date":"2025-09-30T11:52:07","date_gmt":"2025-09-30T11:52:07","guid":{"rendered":"https:\/\/www.newsbeep.com\/us\/192181\/"},"modified":"2025-09-30T11:52:07","modified_gmt":"2025-09-30T11:52:07","slug":"simple-app-difficult-name-arattai-revives-language-debate-india-today","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us\/192181\/","title":{"rendered":"Simple app, difficult name? Arattai revives language debate &#8211; India Today"},"content":{"rendered":"<p><a href=\"https:\/\/news.google.com\/rss\/articles\/CBMi-gFBVV95cUxOM21DTFlINUhUX25vSUs0bWVkMVJ6alBNaXFuZkpLTHpnWGFpdjV4MFJSTmxjM2l3VS1SbHN2dXJ5emhNc054MkRLelpRdGF1U2pQdVhzZDFpcXhXU010R1lMa3RoSnlxMk9qellrOXlZZll5ZGRPLUFjdldYelpzM19nMjN1eFFFTnVBNmQtZDdYeTFjT2JsN1FsWUlCeThfTDNscUZORGFKZE85bEFlZ2YyMnRpbU8wbERjZUN6d2h1Rkd4aHRfTFFQUnZoNndQcy04NmMzVU1Kc3VnQnBRS1pna0tJS0tEU1Ztck9iOVNhTUdObV90TGln0gH_AUFVX3lxTE1fWnlTR3haTUVlVElMUUUyT0xtVm5pR1VHQnIxd3VoSVpZMm5PbXJhZzdsNUhEUFVzbnY5QmxUblVWRGNFWGs0LUNwd2o1dG1JNlRzbThidzdWNjZTVHgxdVByZ1dWZ0toNWMtZ28zQzFpOUFUQS1LR09NTjhiR0Vmdkp0REI4bkt0RXRKUFN1ZHgzdkxMVU5USldBMnk4dC0yVWYwOFpNT3Q1aDBtY0ZaRDljOWpIMko2UU1lVDRuenlGZkxBM2tuV3NLREtPV1hvOVNudm5mUVRpSElGdWZLU2pEQ1ZYTTZiSnJyMm5xUVF3TF9pR1duNW1SOWZqTQ?oc=5\" target=\"_blank\" rel=\"nofollow noopener\">Simple app, difficult name? Arattai revives language debate<\/a>&nbsp;&nbsp;India Today<a href=\"https:\/\/news.google.com\/rss\/articles\/CBMi_gFBVV95cUxPNlI4OU9WZ19IYndFNEZLWGRLSDdoWWdRM1FkU2R2MGpHa3IyUkZkM29YRXN5ckhaekdEVkFzV2VLcmhNYkZVU3lyTVMtMEVuNWF6ek5zMkdOYlUwMkhUWmdGZWNsbkY3TjNHNk9kNWU2NWlyWm9xOXJpTjRGVmZCWWs2WVNoN1YyU1d3UFNpdjlENTk5RS00RDlydC1VS0ozUURsMDZ1aDJ0LUJNclRWbEkwMTE4YUxBUzRzRFh3WVJFcHQtMDl6OEdIX2oyS3BRME1XX0RBYmFjSktReVM5MWZ5QTJILWd2ZTJzUkJCSzN3SnFTVTM3TVVpTXpaQQ?oc=5\" target=\"_blank\" rel=\"nofollow noopener\">Meet Sridhar Vembu, Zoho founder and chief scientist, who is behind made in India WhatsApp rival Arattai<\/a>&nbsp;&nbsp;India Today<a href=\"https:\/\/news.google.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?oc=5\" target=\"_blank\" rel=\"nofollow noopener\">Zoho\u2019s Arattai messaging app tops App Stores as downloads surge 100x<\/a>&nbsp;&nbsp;The Times of India<a href=\"https:\/\/news.google.com\/rss\/articles\/CBMiiwJBVV95cUxQaVQ1NVNkZFBvVFcxRTNuRkE4QkpVenNkaVhjaUMyWUd0bmRuMXhJSXZkU0g3VE9OSkRjcG1yRTdobzgzMzZGc2YwOXJteUVIcU9vcGVGMFRRMU9sMXJ5WXhLdFplZkRzdGxHMGhIU2FVdXo5Y1dTMXUxS3g2anBSR2tzVUdrQzMzeHp5Z0JvQUduLV83ZlRsUGF1dmtMUVZxZVRrLWV2Nll1VjdlaURfMU1fNlBjUlA3NzJ1eUgwbFhWdjhNMHBLQ05TNHg4M2dwNm9heS1BVEl4MG5ycjRManZySmV3OEVKMVlOX3VjRnVhcTZXWU85cUhaeldyOEIwaUEwSHMzVEVJdGc?oc=5\" target=\"_blank\" rel=\"nofollow noopener\">Perplexity CEO Aravind Srinivas congratulates Sridhar Vembu as Arattai jumps from 3,000 to 350,000 sign-ups within days of its launch<\/a>&nbsp;&nbsp;financialexpress.com<a href=\"https:\/\/news.google.com\/rss\/articles\/CBMi8wFBVV95cUxPdlhoTXNIRHVyZ1FFR1NpVUpXRVh5aXRhUURtR3dQUEU5ajRSQmVnSkJIUkt6X3dHZVNYMWc1NzFLYkwwMzU2YkoxZ1BVOGZUamhyZUhmczZCQVRCMmlxUTJYMF8xWlZUbEg4VUc3Y2pKNHVsLTVmTDk5ZDJwRmNDODFmRzh6QkROVWZNNkY2UENBazlhdEJxZEdBQ3NteG5IaGRXdnBGMjdVWi1KQVlLQklDZ2J5UzBneFNCWVJOZFR4T3FKbDRFUWU0eFh2OEFaaEZmbmttOVhKWTdaNldvOTN3VFBIb24wSHNOVlRNcVN3Y0k?oc=5\" target=\"_blank\" rel=\"nofollow noopener\">Union minister endorses \u2018swadeshi\u2019 Arattai app: What is it and why is it making waves?<\/a>&nbsp;&nbsp;Hindustan Times<\/p>\n","protected":false},"excerpt":{"rendered":"Simple app, difficult name? Arattai revives language debate&nbsp;&nbsp;India TodayMeet Sridhar Vembu, Zoho founder and chief scientist, who is&hellip;\n","protected":false},"author":2,"featured_media":188831,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[41],"tags":[165,74],"class_list":{"0":"post-192181","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-mobile","8":"tag-mobile","9":"tag-technology"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/192181","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/comments?post=192181"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/192181\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media\/188831"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media?parent=192181"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/categories?post=192181"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/tags?post=192181"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}