{"id":192635,"date":"2025-09-30T16:15:09","date_gmt":"2025-09-30T16:15:09","guid":{"rendered":"https:\/\/www.newsbeep.com\/us\/192635\/"},"modified":"2025-09-30T16:15:09","modified_gmt":"2025-09-30T16:15:09","slug":"amazon-bets-on-fanduel-as-first-big-sponsor-for-nba-and-wnba","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us\/192635\/","title":{"rendered":"Amazon Bets on FanDuel as First Big Sponsor for NBA and WNBA"},"content":{"rendered":"<p>When it comes to the NBA and WNBA, the odds are in Amazon\u2019s favor.<\/p>\n<p>Today, Amazon announced that gaming company FanDuel is its first major sponsor for NBA and WNBA coverage on Prime Video, becoming the official odds provider and an official partner in a multi-year deal.<\/p>\n<p>According to Amazon, the deal will enhance the viewing experience, with new bet tracking and Odds View features available for those who opt in. FanDuel will also provide dynamic betting content during coverage, and viewers will be able to see their bets displayed and updated on the screen.<\/p>\n<p>\u201cOur partnership as the official odds provider for NBA and WNBA on Prime Video represents a significant milestone in how we connect with basketball fans,\u201d Mike Raffensperger, president of sports at FanDuel, said in a statement. \u201cBy integrating custom content into Prime Video\u2019s NBA broadcasts, we will enhance the fan viewing experience and connect with new audiences.\u201d\u00a0<\/p>\n<p>Blake Griffin, who\u2019s serving as an analyst for NBA on Prime, will also become an ambassador for FanDuel\u2019s NBA offering. The former NBA star will appear in FanDuel\u2019s creative campaigns, on-air integrations, social media, and at live events.<\/p>\n<p>\u201cIt\u2019s important to partner with brands that are invested in enhancing the fan experience. We\u2019re helping to transform how brands reach highly engaged consumers,\u201d said Danielle Carney, head of U.S. video and live sports sales, Amazon Ads. \u201cBy prioritizing innovation and storytelling, we can create unique opportunities for brands to connect with their audiences that are more meaningful.\u201d<\/p>\n<p>In addition to FanDuel, Amazon previously told ADWEEK it\u2019s providing unique ways for sponsors to be involved in coverage, utilizing<a href=\"https:\/\/www.adweek.com\/convergent-tv\/amazon-nba-studio-black-friday-game\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"> its own studio to house NBA<\/a> programming, including new presenting sponsors and creative integrations for brands.<\/p>\n<p>According to Amazon, the studio will offer opportunities such as premium in-studio brand placement, virtual executions, in-game placements, and presenting sponsorships of highlights and replays.<\/p>\n<p>\u201cWe launched our packages into the NBA, so you\u2019ll see a pregame, a postgame\u2014probably an extended postgame\u2014is where we\u2019re landing on that,\u201d <a href=\"https:\/\/www.adweek.com\/convergent-tv\/amazon-sports-offerings-pitching-upfront\/\" target=\"_blank\" rel=\"nofollow noopener\">Carney told ADWEEK earlier this year<\/a>. <\/p>\n<p>The company is also bringing advertisers opportunities through its upcoming <a href=\"https:\/\/www.adweek.com\/convergent-tv\/amazon-nba-studio-black-friday-game\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">NBA Black Friday game<\/a>, which will have an NFL lead-in.<\/p>\n<p>                       <a class=\"link-reset text-decoration-none\" href=\"https:\/\/www.adweek.com\/convergent-tv\/netflix-amazon-programmatic\/\" target=\"_blank\" rel=\"nofollow noopener\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.newsbeep.com\/us\/wp-content\/uploads\/2025\/09\/netflix-amazon-programmatic.jpeg\" alt=\"The partnership brings Netflix ad inventory to Amazon DSP.\" aria-label=\"The partnership brings Netflix ad inventory to Amazon DSP.\" class=\"image image--partner\"\/><\/a>                   <\/p>\n","protected":false},"excerpt":{"rendered":"When it comes to the NBA and WNBA, the odds are in Amazon\u2019s favor. Today, Amazon announced that&hellip;\n","protected":false},"author":2,"featured_media":192636,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[73],"tags":[99,112048,69326,434,48251],"class_list":["post-192635","post","type-post","status-publish","format-standard","has-post-thumbnail","category-wnba","tag-sports","tag-sports-marketing-news","tag-streaming-ott","tag-wnba","tag-women-in-sports"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/192635","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/comments?post=192635"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/192635\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media\/192636"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media?parent=192635"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/categories?post=192635"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/tags?post=192635"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}