\u00a0IROC Holdings LLC and General Motors announced today that Chevrolet is now the presenting sponsor of IROC. This renewed relationship builds on a storied history between the two brands that has seen Chevrolet front and center for countless moments in IROC\u2019s history.\u00a0<\/p>\n
\u201cWe are thrilled to welcome Chevrolet as our presenting sponsor for IROC,\u201d said Ray Evernham, Co-Principal of IROC Holdings. \u201cChevrolet has not only played a key role in my own personal career, but they\u2019ve been a vital part of IROC\u2019s history, too. Rob [Kauffman, co-principal] and I have had a lot of fun bringing the IROC brand back to life, and to now have our friends at Chevrolet and General Motors involved makes it even more exciting.\u201d\u00a0<\/p>\n
\u201cChevrolet is proud of our long and rich history with IROC, which dates back more than half a century, and honored to be the presenting sponsor,\u201d said Todd Christensen, Director of Chevrolet Motorsports Marketing.\u00a0\u201cWe look forward to seeing the stars and cars back on track in a revitalized IROC.\u201d<\/p>\n
The partnership debuted at the Rolex Monterey Motorsports Reunion, August 13-16, where IROC Presented by Chevrolet was a featured run group at WeatherTech Raceway Laguna Seca. An impressive 27 authentic IROC race cars participated in the Rolex Monterey Motorsports Reunion\u2019s IROC Unser Family Cup class, with many being original Chevrolet Camaros that were campaigned in IROC competition between 1974-1989. An equally impressive lineup of drivers\u2014including names like Mark Martin, Jeff Gordon, Kurt Busch, Bobby Labonte, Scott Pruett, Danny Sullivan and Ken Schrader\u2014reunited with the original machines they raced during IROC\u2019s prime making the IROC Unser Family Cup one of the most-anticipated classes of the weekend.<\/p>\n
The history between General Motors and IROC dates back to 1974 when 12 identically-prepared Chevrolet Camaros took to the track with motorsports legends like Richard Petty, A.J. Foyt, Emerson Fittipaldi and Graham Hill behind the wheel. While Chevrolet\u2019s Camaro was the designated car for the IROC Series from 1974 until 1989, General Motors returned to IROC once again in 1996 with the Pontiac Firebird, which would be utilized through the final year of series competition in 2006.<\/p>\n
\u201cThe excitement from fans and drivers around the revival of the IROC brand has been incredible, and Chevrolet\u2019s commitment only reinforces that we\u2019re building something truly special,\u201d said Evernham.<\/p>\n
IROC PR<\/p>\n","protected":false},"excerpt":{"rendered":"\u00a0IROC Holdings LLC and General Motors announced today that Chevrolet is now the presenting sponsor of IROC. This…\n","protected":false},"author":2,"featured_media":195240,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[70],"tags":[113151,13680,6818,15757,15891,82908,6814,425,108737,75371,562,99],"class_list":["post-195239","post","type-post","status-publish","format-standard","has-post-thumbnail","category-nascar","tag-bobby-labonte","tag-chevrolet","tag-fans","tag-group","tag-jeff-gordon","tag-kurt-busch","tag-motorsports","tag-nascar","tag-ray-evernham","tag-richard-petty","tag-series","tag-sports"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/195239","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/comments?post=195239"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/195239\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media\/195240"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media?parent=195239"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/categories?post=195239"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/tags?post=195239"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}