{"id":198810,"date":"2025-10-03T05:22:08","date_gmt":"2025-10-03T05:22:08","guid":{"rendered":"https:\/\/www.newsbeep.com\/us\/198810\/"},"modified":"2025-10-03T05:22:08","modified_gmt":"2025-10-03T05:22:08","slug":"lacoste-ladies-open-de-france-deauville-2025-tournament-recap","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us\/198810\/","title":{"rendered":"Lacoste Ladies Open de France Deauville 2025 Tournament Recap"},"content":{"rendered":"

The Lacoste<\/a> Ladies Open de France has carved out a singular place in golf since redefining its image. Now in its fourth year of transformation, the tournament returns to Deauville, a seaside town known for its belle \u00e9poque architecture and annual film festival. Hosted at the iconic Golf Barri\u00e8re Deauville<\/a> overlooking the English Channel, the event is as much a cultural happening as a sporting one\u2014anchored by a slate of art installations created in collaboration with Lacoste and Trajectoire Studio<\/a>.<\/p>\n

From September 25 to 27, the fairways of Normandy welcomed Europe\u2019s best players as part of the Ladies European Tour<\/a>, each aiming to succeed Chiara Tamburlini<\/a>, the 2024 champion. With prize money increasing to \u20ac400K EUR, the tournament reaffirmed its commitment to the growth of women\u2019s golf while remaining free and open to the public. True to its identity, the Lacoste Ladies Open de France<\/a> continued to blend top-level performance with contemporary artistic expression, offering an experience that stretches beyond sport.<\/p>\n

Each edition is defined visually by a singul artwork, and this year\u2019s official poster highlighted \u201cBackspin,\u201d a golf cart customized by the artist Grems<\/a> and staged in a colorful, offbeat setting. The image reflected the unique DNA of the event, situated at the crossroads of competition and creativity. At the heart of Golf Barri\u00e8re Deauville, visitors also discovered an open-air art trail conceived by Trajectoire Studio, where five monumental works punctuated the landscape. Two new creations were brought into the fold in 2025: \u201cBaignade interdite\u201d by Camille Bellot<\/a>, a dreamlike and whimsical reinterpretation of Lacoste\u2019s iconic crocodile crafted from recycled textiles; and \u201cLacoste\u201d by Damien Poulain<\/a>, a sequence of printed flags forming the brand\u2019s name while exploring universal graphic symbols and their relationship to people and place.\n<\/p>\n

Alongside these new commissions, three now-familiar works also returned to the course. Grems\u2019s \u201cBackspin\u201d golf cart (the same one which appears on the tournament\u2019s official poster) blurred the line between design object and artwork, Cyril Lancelin<\/a>\u2019s inflatable \u201cPyramid XL Sphere\u201d invited viewers into a playful and monumental geometry, and J\u00e9r\u00e9mie Nassir<\/a>\u2019s \u201cFresh Start,\u201d the elevated tee on hole number 1, appeared again this year with a refreshed visual identity. Together, these pieces transformed the tournament into a stage where women\u2019s golf and bold artistic experimentation met in perfect harmony.<\/p>\n