{"id":201785,"date":"2025-10-04T15:27:21","date_gmt":"2025-10-04T15:27:21","guid":{"rendered":"https:\/\/www.newsbeep.com\/us\/201785\/"},"modified":"2025-10-04T15:27:21","modified_gmt":"2025-10-04T15:27:21","slug":"xfinity-classes-up-frankensteins-monster","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us\/201785\/","title":{"rendered":"Xfinity Classes Up Frankenstein\u2019s Monster"},"content":{"rendered":"

\t\t\t\t\t\t\t\tWatching NBCU content makes him feel more human<\/p>\n

September 29, 2025<\/p>\n

1:00 pm<\/p>\n

2 min read<\/p>\n

Share:<\/p>\n

\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\"Linkedin\"
\n\t\t\t\t\t\t\t\t<\/a>
\n\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\"Facebook\"
\n\t\t\t\t\t\t\t\t<\/a><\/p>\n

\t\t\t\t\t\t\t<\/p>\n

Can binging Comcast and NBCUniversal content turn a gruesome, growling Frankenstein\u2019s monster into a cultured, erudite dude who\u2019s all about entertaining friends and preparing fine cuisine?<\/p>\n

Just call him Frank from now on! And please, pass the wine.<\/p>\n

Goodby Silverstein & Partners and Park Pictures director Lance Acord created this entertaining and Halloween-flavored Xfinity spot that drops today:<\/p>\n

\u201cWe shot in a studio outside Budapest,\u201d agency co-chair Jeff Goodby tells Muse. \u201cLance built 99 percent of what you see in the film practically, with a few obvious exceptions like the animated spark of the Tesla coil.\u201d The exteriors were filmed on location in Slovakia at Orava Castle, which appeared in the 1922 horror classic Nosferatu.<\/p>\n

\u201cWe worked closely with teams at NBCUniversal to make sure the set was true to both the 1931 classic Universal Monsters film and the new Monsters Unchained<\/a> attraction at Epic Universe in Orlando,\u201d says Dustin Hayes, VP of the Xfinity brand at Comcast. \u201cWe used the same details of the lab in our set to film the spot. We also worked closely with the park\u2019s makeup and prosthetics team to recreate the creature\u2019s look\u2014modernizing the monster for today\u2019s world.\u201d<\/p>\n

Each makeup application for actor Nick Delvalle took four hours to complete, and the results are impressive.<\/p>\n

\u201cThe idea was that the monster\u2019s evolution to becoming human needed to be slow and subtle, so we wanted the actor to go from stiff, monster-like challenges with fine motor skills to the human fluidity in his movements you see at the end of the spot,\u201d says Goodby.<\/p>\n

\u201cThat posed an interesting question\u2014how would his speech evolve? Because he only has a couple lines\u2014one at the beginning where he can\u2019t say \u2018boy\u2019 and the decidedly articulate \u2018bangs\u2019 line at the end\u2014we eventually arrived at giving him a posh British accent for the finale. But that was only after a fair amount of discussion and experimentation while filming the dinner scene.\u201d<\/p>\n

\u201cThe prosthetics limited his forehead movement, which meant the emotion had to come from the eyes and occasional smile,\u201d he says.<\/p>\n

Delvalle\u2019s performance anchors the story. The creature\u2019s dawning humanity shines through, adding a suitably human touch that\u2019s in keeping with Boris Karloff\u2019s classic portrayal of the Modern Prometheus<\/a>.<\/p>\n

From a business perspective, well, the compelling campaign represents a not-so-scary good use of famous IP.<\/p>\n

\t\t\t\"author<\/p>\n

\t\t\t\t\t\t\"Author<\/p>\n","protected":false},"excerpt":{"rendered":"Watching NBCU content makes him feel more human September 29, 2025 1:00 pm 2 min read Share: Can…\n","protected":false},"author":2,"featured_media":201786,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[52],"tags":[88,206],"class_list":["post-201785","post","type-post","status-publish","format-standard","has-post-thumbnail","category-movies","tag-entertainment","tag-movies"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/201785","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/comments?post=201785"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/201785\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media\/201786"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media?parent=201785"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/categories?post=201785"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/tags?post=201785"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}