2025-10-06T16:17:50Z<\/p>\n
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Facebook Email X<\/p>\n LinkedIn<\/p>\n Reddit<\/p>\n Bluesky<\/p>\n WhatsApp<\/p>\n Copy link<\/p>\n lighning bolt icon Impact Link<\/p>\n Save <\/p>\n Read in app<\/p>\n <\/a> <\/p>\n This story is available exclusively to Business Insider MrBeast is on edge about how quickly AI is advancing. MrBeast is feeling uneasy about AI. The world’s top YouTuber<\/a> thinks AI-generated videos could threaten the livelihoods of creators.<\/p>\n “When AI videos are just as good as normal videos, I wonder what that will do to YouTube and how it will impact the millions of creators currently making content for a living,” MrBeast, whose real name is Jimmy Donaldson, posted on X. “Scary times.”<\/p>\n The creator’s comments arrive as platforms like YouTube and OpenAI introduce new AI tools that make video generation much easier to accomplish.<\/p>\n Last week, OpenAI launched Sora 2<\/a>, a new version of its generative AI video feature that lets users insert themselves into videos with a simple text prompt. The resulting videos can appear real (though often a bit uncanny). In September, YouTube announced a slew of new AI video tools for creators, including the ability for audio podcasters to generate<\/a> short videos from transcripts.<\/p>\n The wave of new AI technology has some creators, like MrBeast, spooked. If AI-generated videos continue to advance, it may soon become difficult for viewers to distinguish between human-generated and AI-generated content. How will YouTubers compete with machines that can create, edit, and post content instantly?<\/p>\n
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\n The world’s top YouTuber said AI videos could impact how creators make a living.
\n MrBeast earlier tested releasing his own AI tools, but reversed course after facing backlash.<\/p>\n