{"id":207145,"date":"2025-10-07T16:58:07","date_gmt":"2025-10-07T16:58:07","guid":{"rendered":"https:\/\/www.newsbeep.com\/us\/207145\/"},"modified":"2025-10-07T16:58:07","modified_gmt":"2025-10-07T16:58:07","slug":"what-to-know-about-openais-latest-ai-video-generator","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us\/207145\/","title":{"rendered":"What to Know About OpenAI’s Latest AI Video Generator"},"content":{"rendered":"

\n\tAt the end of 2024, OpenAI<\/a> unveiled Sora, a text-to-video AI<\/a> model that could generate moving images based on user prompts, ranging from stylistic animations to photorealistic \u201cfootage.\u201d Although these snippets often included visual errors that clearly marked them as products of AI processing, the ramifications of such technology were felt far and wide: As early adopters proclaimed new creative opportunities, political commentators fretted over the potential for disinformation, while the debate in Hollywood about whether and how to leverage AI took on added urgency. (In March, OpenAI even held a Sora event at an L.A. movie theater<\/a> to woo industry insiders, screening 11 short \u201cfilms\u201d made with the model.)<\/p>\n

\n\tAlmost a year after Sora\u2019s debut, the AI boom (which many have argued is a bubble<\/a>) continues apace, and OpenAI has now unveiled Sora 2. The AI firm describes<\/a> the updated model\u2019s outputs as \u201cmore physically accurate, realistic, and more controllable than prior systems,\u201d with \u201csynchronized dialogue and sound effects.\u201d OpenAI CEO Sam Altman<\/a>, meanwhile, called<\/a> it \u201ca tremendous research achievement,\u201d and said that using it was \u201cthe most fun I\u2019ve had with a new product in a long time.\u201d For now, Sora 2 is only accessible by exclusive invite\u00a0\u2014 an OpenAI spokesperson tells Rolling Stone that they have a waiting list and are \u201cunable to provide a code at this time\u201d \u2014 but all the hype and the tightly controlled release don\u2019t mean the rollout has been entirely smooth sailing.<\/p>\n

\t\tDisinformation and Extremist Content\t<\/p>\n

\n\tAn important distinction between Sora and Sora 2 is that the latter is now the basis for a new app \u2014 simply called \u201cSora\u201d \u2014 that functions as a social media network<\/a>. It\u2019s essentially a version of TikTok<\/a> with nothing but artificially generated content. As such, videos appear in a user\u2019s feed, and can be liked and remixed by others on the platform. Last week, on the day Sora 2 officially launched, an OpenAI employee who works on the product claimed<\/a> to have posted the first viral video there: a deepfake of security camera footage showing Altman shoplifting graphics processing units, or GPUs, hardware essential for the computing power to run AI systems such as Sora itself.<\/p>\n

\t\tEditor\u2019s picks<\/p>\n

\n\tThe implications were obvious. Not only did other people generate similar bogus footage<\/a> of Altman post it as if it were authentic, but tech reporters at The Washington Post and elsewhere soon demonstrated<\/a> that Sora 2 could depict real people dressed as Nazis, fabricate false archival footage of John F. Kennedy<\/a> and Martin Luther King Jr.<\/a> saying things they never really did, insert other users into historical events such as the Jan. 6 Capitol riot<\/a>, and generate \u201cragebait\u201d scenes of confrontations between individuals of different races. While plenty of the early videos were patently unrealistic \u2014 a segment<\/a> in which the late rapper Tupac Shakur<\/a> appears on Mister Rogers\u2019 Neighborhood, for example, or a 1990s-era commerical <\/a> for a toy version of Jeffrey Epstein<\/a>\u2018s private island \u2014 it\u2019s clear that the updated model can be abused to extremist ideological ends. <\/p>\n

\t\tCopyright Infringement\t<\/p>\n

\n\tPikachu, Ronald McDonald, the kids of South Park<\/a>, and Peter Griffin from Family Guy<\/a> were among the many pieces of protected intellectual property to show up on the Sora app shortly after it launched. Copyright considerations aside, some of it was harmless, yet it doesn\u2019t take a corporate lawyer to understand that images of SpongeBob SquarePants cooking meth<\/a> or sporting a Hitler mustache<\/a> are going to cause legal headaches down the line. \u201cThe only conclusion I can draw is OpenAI is trying to get sued,\u201d quipped<\/a> one early user on X, sharing screenshots of Sora videos featuring well-known cartoon characters.<\/p>\n

\n\tSure enough, just three days after the launch of Sora 2, OpenAI had to crack down on this legally hazardous content with a revised copyright policy. Whereas the company had first announced that any material was fair game unless rightsholders opted out of the platform<\/a> \u2014 potentially a sneaky way of permitting the appropriation of almost any branded content \u2014 Altman announced in a blog post<\/a> on Friday that they were switching to an \u201copt-in\u201d arrangement that would give rightsholders \u201cmore granular control\u201d over how their IP does or doesn\u2019t appear on Sora. The CEO noted that some \u201cedge cases\u201d might get through the added guardrails, though users did start receiving error notices<\/a> on prompts that indicated a possible \u201csimilarity to third-party content.\u201d<\/p>\n

\t\tRelated Content<\/p>\n

\t\tMounting Energy Usage\t<\/p>\n

\n\tAltman\u2019s Friday update also acknowledged that Sora users \u201care generating much more than we expected per user, and a lot of videos are being generated for very small audiences.\u201d An explosion of video generation presents a significant strain on OpenAI\u2019s data servers. By one estimate from researchers writing in MIT Technology Review earlier this year, even a short, non-high-definition video clip may require more than 700 times the energy<\/a> it takes to produce a high-quality still image.<\/p>\n

\n\tRight before Sora 2 became available at the end of last month, Forbes reported on the massive scale of OpenAI\u2019s burgeoning energy needs, revealing that their forthcoming round of new data centers will consume roughly the amount of electricity used by New York City and San Diego combined (a figure that tops 15 gigawatts total during peak summer heat). The company, which is planning to spend at least $1 trillion<\/a> on building data center infrastructure through deals with tech partners including Oracle, SoftBank, and Nvidia, has said it will need more than 20 gigawatts<\/a> of energy to meet growing demand \u2014 the equivalent of that produced by 20 nuclear power plants. On Monday, it confirmed yet another deal<\/a>, this one with chipmaker Advanced Micro Devices, saying it would deploy 6 gigawatts\u2019 worth of their GPUs and was eyeing a 10 percent stake in the company.<\/p>\n

\n\tThis incredible energy usage has already put significant strain on the U.S. electric grid<\/a> and led AI companies to start working on supplying their own power<\/a>. The full environmental impact of the AI \u201cgold rush\u201d and the ever-increasing need for electricity remains murky, but there\u2019s no question that the technology adds to carbon emissions<\/a>. It also demands a tremendous amount of water to cool data center hardware, which can disrupt local ecosystems and municipal water systems<\/a>.\u00a0\u00a0<\/p>\n

\t\tRivals Aren\u2019t Giving Up Yet\t<\/p>\n

\n\tOf course, OpenAI isn\u2019t the only tech giant in the AI race. This year, Google<\/a> launched their own video generator, Veo 3<\/a>. Midjourney has a relatively new video feature<\/a> as well. And then there\u2019s Grok Imagine, the video model from Elon Musk<\/a>\u2019s xAI.<\/p>\n

\t\tTrending Stories<\/p>\n

\n\tFollowing the splashy release of Sora 2, Musk \u2014 a founder of OpenAI who left the board in 2018 and has since become a fierce critic of the company and Altman \u2014 appeared particularly eager to plug his competitor product. \u201cGrok Imagine is improving super fast,\u201d he posted<\/a> on X, his social media platform, on Sunday, elsewhere touting<\/a> a \u201cmajor update\u201d to the app. Yet the AI creations the world\u2019s richest man has recently shared<\/a> are indistinguishable from the content he\u2019s been plugging all along: moving images of anime-style female characters<\/a>, usually in skimpy, form-fitting outfits and sci-fi settings.<\/p>\n

\n\tFor now, it seems, Sora 2 has the edge<\/a> on other sophisticated models, though that could easily change in the future. There\u2019s also no guarantee that OpenAI\u2019s vision of a social app that\u2019s all AI-generated video will have any staying power. As they and their rivals burn through unthinkable sums of money in hopes of turning a profit someday, the fate of this industry will ultimately hinge on whether it can achieve something beyond mere fleeting novelty. \u00a0 \u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"At the end of 2024, OpenAI unveiled Sora, a text-to-video AI model that could generate moving images based…\n","protected":false},"author":2,"featured_media":207146,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[45],"tags":[182,181,507,11,1283,7047,74],"class_list":{"0":"post-207145","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-artificial-intelligence","8":"tag-ai","9":"tag-artificial-intelligence","10":"tag-artificialintelligence","11":"tag-elon-musk","12":"tag-openai","13":"tag-sam-altman","14":"tag-technology"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/207145","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/comments?post=207145"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/207145\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media\/207146"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media?parent=207145"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/categories?post=207145"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/tags?post=207145"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}