Now, that\u2019s what you call a smooth start. Joey McGuire\u2019s $400 million Texas Tech Red Raiders are now cruising on full throttle when it comes to the 2025 track on a five-game winning streak. The program before the season pulled curtains had caught a lot of side eyes. The reason? McGuire\u2019s Red Raiders have been one of the highest-paid rosters in college football. They carried a burden of $28 million roster burden on their shoulders. One month down, their gamble can be said to have paid off. But something else left the Texas Tech fans in a tart mood.\u00a0<\/p>\n
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On October 7, the Texas Tech athletic department introduced several new logos. They dropped a teaser on X with the caption, \u201cRooted in our past, redefined for what\u2019s next. Inside our new brand identity, coming in 2026.\u201d Texas Tech is hitting refresh. Next year, the Red Raiders will trade their metallic shine for a retro \u201cflat T\u201d logo, kicking off a fresh chapter in what looks like a golden era for the program.<\/p>\n
After the official announcement, Sports Illustrated made an IG post with the caption, \u201cThoughts?\u201d Texas Tech rocked a logo similar to the new \u201cflat T\u201d from 1963 to 1999 before switching to a futuristic metallic look for the 2000s. With the classic \u201cflat T,\u201d the Red Raiders racked up 13 bowl appearances and even claimed a women\u2019s basketball national title.<\/p>\n
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\u201cThe clean, flat design of the new Double T logo combines many of the traditional aspects of the Texas Tech\u2019s primary mark with a modernized twist that features proportional design elements and updated colorways,\u201d the Red Raiders said in an athletic department release. As per the reports, the mark will be gradually installed at Texas Tech\u2019s other athletic facilities. The uniforms will have the new logo and implemented in digital applications over the next few months before it is fully launched next spring. So, what are the details that can be seen going by the IG post?<\/p>\n
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At the top, the classic \u201cflat T\u201d and Raider mascot on the left is being modernized into a slightly bolder \u201cflat T\u201d with a more detailed, black-outlined rider on the right. Below that, the hand gesture graphic is updated from a simple outlined finger-point to a thicker, fully filled design, giving it a cleaner, more contemporary look. Overall, the image highlights subtle modernizations while keeping the retro-inspired feel intact. But somehow, the fans are not happy with the new design.<\/p>\n
Texas Tech Red Raiders\u2019 new logo failed to win fans\u2019 hearts<\/p>\n
Alongside the Double \u201cT,\u201d Texas Tech teamed up with adidas and Torch Creative to roll out new wordmarks, secondary logos, and sport-specific mascots, full reveal coming soon. But looks like the Red Raiders fans\u2019 patience is already running thin. As an upset fan desperately wants to know,\u201cPLEASE can we bully them into going back?\u201d Talking about facing heat and shutting the haters, McGuire\u2019s program has been a pro at it.<\/p>\n