{"id":209499,"date":"2025-10-08T16:35:09","date_gmt":"2025-10-08T16:35:09","guid":{"rendered":"https:\/\/www.newsbeep.com\/us\/209499\/"},"modified":"2025-10-08T16:35:09","modified_gmt":"2025-10-08T16:35:09","slug":"jimmy-kimmel-live-abc-ratings-dwarfed-by-youtube-says-exec","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us\/209499\/","title":{"rendered":"‘Jimmy Kimmel Live!’ ABC Ratings Dwarfed By YouTube, Says Exec"},"content":{"rendered":"

\n\tJimmy Kimmel\u2019s return to late-night was seismic for television, but YouTube<\/a> is claiming a chunk of the glory.<\/p>\n

\n\tDuring a presentation today at MIA Market<\/a> in Rome, YouTube\u2019s Head of Business Strategy and Operations, EMEA, Luca Forlin, said the linear TV viewing uptick generated by the return of Jimmy Kimmel Live! to ABC was dwarfed by numbers generated on the Google-owned platform.<\/p>\n

\n\t\u201cIt was a huge moment, and he had a huge audience spike, but even that audience spike on linear paled in comparison to what YouTube gained in terms of audience,\u201d he added. <\/p>\n

\n\tKimmel returned to the airwaves on Tuesday, September 23 after Disney his ABC show was pulled over comments he made on the killing of right-wing campaigner Charlie Kirk. ABC affiliate Nexstar and Sinclair both boycotted the show, but ultimately returned it to their stations.<\/p>\n

\n\tThe post-suspension show became ABC\u2019s second-most watched episode ever, drawing 6.5 million live+same day viewers. By Deadline\u2019s count today, the YouTube version of the episode, \u2018Jimmy Kimmel is back!\u2019 had accrued 22 million viewers in the two weeks since the broadcast, with other related videos adding significant amounts more.<\/p>\n

\n\t\u201cThat multiplier effect \u2013 4x, 5x, 6, 10x \u2013 is what we observe day-in, day-out on live streaming and live events,\u201d said Forlin.<\/p>\n

\n\tFor context, Forlin used the Kimmel example to show how television brands can use YouTube to build bigger audiences. He was primarily was in town to appeal to Italian producers and creatives to begin experimenting with YouTube, whether through monetizing their existing content or developing directly for the platform. In a bid to highlight the opportunity, he pointed to top YouTuber MrBeast\u2019s online version of Squid Game.<\/p>\n

\n\t\u201cNetflix had announced after six months that about 400 million people had viewed the series,\u201d said Forlin. \u201cMrBeast replicated with his own Squid Game, and it took only a few weeks to reach 400 million viewers. That\u2019s the speed and scale that YouTube operates at, and it\u2019s there for you. <\/p>\n","protected":false},"excerpt":{"rendered":"Jimmy Kimmel\u2019s return to late-night was seismic for television, but YouTube is claiming a chunk of the glory.…\n","protected":false},"author":2,"featured_media":209500,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[54],"tags":[88,119934,119935,92,65410,9280],"class_list":{"0":"post-209499","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tv","8":"tag-entertainment","9":"tag-mia-market","10":"tag-minerva-pictures","11":"tag-tv","12":"tag-tv-markets","13":"tag-youtube"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/209499","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/comments?post=209499"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/209499\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media\/209500"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media?parent=209499"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/categories?post=209499"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/tags?post=209499"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}