{"id":217136,"date":"2025-10-11T16:42:11","date_gmt":"2025-10-11T16:42:11","guid":{"rendered":"https:\/\/www.newsbeep.com\/us\/217136\/"},"modified":"2025-10-11T16:42:11","modified_gmt":"2025-10-11T16:42:11","slug":"gwyneth-paltrow-returns-to-sf-with-seed-oil-free-salad-and-gluten-free-pizza","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us\/217136\/","title":{"rendered":"Gwyneth Paltrow returns to SF with seed oil-free salad and gluten-free pizza"},"content":{"rendered":"

Gwyneth Paltrow\u2019s Goop empire is making its comeback in San Francisco \u2014 this time with a culinary twist.<\/p>\n

Goop Kitchens, a food-focused offshoot of Paltrow\u2019s luxury (and at times controversial (opens in new tab)<\/a>) wellness and lifestyle brand, is slated to open three Bay Area locations in San Francisco, Sunnyvale, and San Jose. The San Francisco outpost will be located inside a shared kitchen space at 60 Morris St. in SoMa. It will offer takeout and delivery only and is expected to open Dec. 8.\u00a0<\/p>\n

Donald Moore, Goop Kitchen co-founder and CEO, said the company has had its eye on the Bay Area for a while but wanted to expand thoughtfully. \u201cThe Bay Area has always felt like a natural home for Goop Kitchen,\u201d he said.<\/p>\n

Paltrow opened the first Goop Kitchen in Santa Monica in 2021, positioning it as a \u201cclean,\u201d health-conscious delivery and takeout concept, known for serving menu items that eschew a laundry list of ingredients ranging from corn, canola, and sunflower oils to dairy. Currently, there are 10 ghost kitchen locations across Southern California. <\/p>\n

Kim Floresca, the restaurant group\u2019s vice president of culinary operations, previously worked at Michelin-level restaurants including Spain\u2019s El Bulli, which closed in 2011; Thomas Keller\u2019s Per Se in New York City; and The Restaurant at Meadowood, which was destroyed in the Glass Fire in 2020.\u00a0\u00a0<\/p>\n

\"AFall seasonal salad. | Source: Courtesy Ditte Isager\"AHalf organic roaster chicken. | Source: Courtesy Ditte Isager\"GrilledSmokeshow salmon salad. | Source: Courtesy Ditte Isager<\/p>\n

The new restaurant\u2019s seasonal menu offers dishes such as a fall harvest chopped salad with gem lettuce, roasted delicata squash, yellow beets, and a maple mustard vinaigrette, and a fall classic pizza (opens in new tab)<\/a>, also starring delicata squash with honey, sea salt, and chili flakes.\u00a0<\/p>\n

Goop Kitchen\u2019s menu adheres to Paltrow\u2019s famously strict wellness standards, which have not always aligned with scientific evidence. Each dish on the menu has earned her \u201cGoop Certified Clean\u201d stamp of approval, meaning they\u2019re void of gluten, refined sugars, processed foods, seed oils, corn, peanuts, and preservatives.<\/p>\n

While Paltrow opened a Goop retail store and facial room at the Marin County Mart shopping complex in 2024, the Goop Kitchen\u2019s Northern California expansion marks Paltrow\u2019s return to San Francisco. It comes four years after she closed a retail store called Goop Lab in Pacific Heights. It opened in November 2019, and sold \u201cpsychic vampire repellent\u201d and vaginal eggs for just four months before closing abruptly due to the pandemic.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"Gwyneth Paltrow\u2019s Goop empire is making its comeback in San Francisco \u2014 this time with a culinary twist.…\n","protected":false},"author":2,"featured_media":217137,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[61],"tags":[236,97,269,4322,122894],"class_list":{"0":"post-217136","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-nutrition","8":"tag-celebrities","9":"tag-health","10":"tag-nutrition","11":"tag-restaurants","12":"tag-soma"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/217136","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/comments?post=217136"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/217136\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media\/217137"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media?parent=217136"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/categories?post=217136"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/tags?post=217136"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}