{"id":225189,"date":"2025-10-14T23:51:10","date_gmt":"2025-10-14T23:51:10","guid":{"rendered":"https:\/\/www.newsbeep.com\/us\/225189\/"},"modified":"2025-10-14T23:51:10","modified_gmt":"2025-10-14T23:51:10","slug":"directv-screensavers-will-show-ai-generated-ads-with-your-face-in-2026","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us\/225189\/","title":{"rendered":"DirecTV screensavers will show AI-generated ads with your face in 2026"},"content":{"rendered":"

According to a March blog post<\/a> from Glance’s VP of AI, Ian Anderson, Glance’s avatars \u201canalyze customer behavior, preferences, and browsing history to provide tailor-made product recommendations, enhancing engagement and conversion rates.\u201d<\/p>\n

In a statement today, Naveen Tewari, Glance\u2019s CEO and founder, said the screensavers will allow people to \u201cinstantly select a brand and reimagine themselves in the brand catalog right from their living-room TV itself.\u201d<\/p>\n

The DirecTV screensavers will also allow people to make 30-second-long AI-generated videos featuring their avatar, The Verge reported.<\/p>\n

In addition to providing an “AI-commerce experience,” DirecTV expects the screensavers to help with “content discovery” and \u201cpersonalization,” Vikash Sharm, SVP of product marketing at DirecTV, said in a statement.<\/p>\n

The screensavers will also be able to show real-time weather and sports scores, Glance said.<\/p>\n

A natural progression<\/p>\n

Turning to ad-centric screensavers may frustrate customers who didn’t expect ads when they bought into Gemini devices for their streaming capabilities.<\/p>\n

However, DirecTV has an expanding advertising business<\/a> that has included experimenting with ad types<\/a>, such as ads that show when people hit pause<\/a>. As far as offensive ads<\/a> go, screensaver ads can be considered less intrusive, since they typically show only when someone isn\u2019t actively viewing their TV. Gemini screensavers can also be disabled.<\/p>\n

It has become increasingly important for DirecTV to diversify revenue beyond satellite and Internet subscriptions. DirecTV had over 20 million subscribers in 2015; in 2024, streaming business publication Next TV<\/a>, citing an anonymous source \u201cclose to the company,\u201d reported that the AT&T-owned firm was down to about 11 million subscribers.<\/p>\n

Simultaneously, the streaming industry\u2014including streaming services<\/a> and streaming software<\/a>\u2014has been increasingly relying on advertising to boost revenue. For some streaming service providers, increasing revenue through ads is starting to eclipse the pressure to do so through subscriber counts. Considering DirecTV’s declining viewership and growing interest in streaming, finding more ways to sell ads seems like a natural progression.<\/p>\n

With legacy pay TV providers already dealing with dwindling subscriptions, introducing new types of ads risks making DirecTV less appealing as well.<\/p>\n

And it\u2019s likely that things won\u2019t end there.<\/p>\n

\u201cThis, we can integrate across different places within the television,\u201d Glance COO Mansi Jain told The Verge. “We are starting with the screensaver, but tomorrow\u2026 we can integrate it in the launcher of the TV.”<\/p>\n","protected":false},"excerpt":{"rendered":"According to a March blog post from Glance’s VP of AI, Ian Anderson, Glance’s avatars \u201canalyze customer behavior,…\n","protected":false},"author":2,"featured_media":225190,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[45],"tags":[182,181,507,74],"class_list":{"0":"post-225189","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-artificial-intelligence","8":"tag-ai","9":"tag-artificial-intelligence","10":"tag-artificialintelligence","11":"tag-technology"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/225189","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/comments?post=225189"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/225189\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media\/225190"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media?parent=225189"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/categories?post=225189"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/tags?post=225189"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}