{"id":225462,"date":"2025-10-15T02:26:07","date_gmt":"2025-10-15T02:26:07","guid":{"rendered":"https:\/\/www.newsbeep.com\/us\/225462\/"},"modified":"2025-10-15T02:26:07","modified_gmt":"2025-10-15T02:26:07","slug":"apple-svp-on-why-they-dropped-the-plus-from-apple-tv-hints-at-subscriber-numbers","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us\/225462\/","title":{"rendered":"Apple SVP On Why They Dropped The “Plus” From Apple TV & Hints At Subscriber Numbers"},"content":{"rendered":"

\n\tEddy Cue<\/a>, Senior Vice President of Services at Apple<\/a>, is giving insight into the rebrand of Apple TV<\/a>+ into simply Apple TV.<\/p>\n

\n\tApple quietly rebranded its streaming service into Apple TV and dropped the plus sign, but in the process created some confusion.<\/p>\n

\n\tApple TV is also the name of their streaming media player hardware, and the app name within the device. The plus helped distinguish the streaming service from the other two, but in a recent interview, Cue explained why they decided to rename it.<\/p>\n

\n\t\u201cWe put the plus in there because we\u2019ve used it in our other services like iCloud+ and [Apple] News+, but we do that when we have a free service and then there\u2019s a paid version,\u201d Cue said on The Town podcast.<\/p>\n

\n\tHe continued, \u201cWe stayed consistent because of it, but we all called it Apple TV, and we said, given where we are today, it\u2019s a great time to do it, so let\u2019s just do it.\u201d<\/p>\n

\n\tAlthough Cue makes a good point about the plus being a paid version of services that have a free tier, that has not always been the case. Take, for example, Apple Fitness+, the workout service, which has no free tier. Similarly, Apple Music, a paid service, doesn\u2019t offer a free tier, and its name doesn\u2019t include a plus, similar to Apple Arcade.<\/p>\n

\n\tCue also clarified the confusion some users were now debating about Apple TV being both the streaming service and the streaming device.<\/p>\n

\n\t\u201cOur hardware is called Apple TV 4K for your TV,\u201d he said. \u201cI think that\u2019s fine, and the app is called Apple TV. It\u2019s been called Apple TV on our third-party products as well, so I don\u2019t think that\u2019ll be a problem at all.\u201d<\/p>\n

\n\tThe Apple TV streaming service launched in 2019 with eight original series, including\u00a0The Morning Show, For All Mankind, See, Servant,\u00a0and\u00a0Dickinson.<\/p>\n

\n\tIn the interview, Cue also hinted at its subscriber numbers and whether he feels it\u2019s profitable.<\/p>\n

\n\t\u201cThe service is doing fine,\u201d Cue said. \u201cIt\u2019s a lot harder than it looks, as always, because when you try to do things that are great, it takes longer than you want.\u201d<\/p>\n

\n\tCue recalled \u201cbeing out of production for a year and a half,\u201d adding, \u201cI didn\u2019t predict a nine-month strike from that standpoint. So we were a little further behind than where I\u2019d like to be, but where we are today is great. Our content has never been better.\u201d<\/p>\n

\n\tAlthough Apple has not revealed its exact subscriber numbers, Cue was asked about reports suggesting they have about 40 to 45 million subscribers.<\/p>\n

\n\t\u201cWe haven\u2019t said what our numbers are, but we\u2019re significantly more than that,\u201d Cue said. \u201cWe\u2019re not going to say what our numbers are. We\u2019re happy with where we\u2019re growing, but we\u2019re trying to be successful.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"Eddy Cue, Senior Vice President of Services at Apple, is giving insight into the rebrand of Apple TV+…\n","protected":false},"author":2,"featured_media":225463,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31],"tags":[517,5896,126500,74],"class_list":{"0":"post-225462","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-technology","8":"tag-apple","9":"tag-apple-tv","10":"tag-eddy-cue","11":"tag-technology"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/225462","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/comments?post=225462"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/225462\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media\/225463"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media?parent=225462"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/categories?post=225462"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/tags?post=225462"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}