{"id":226270,"date":"2025-10-15T10:26:09","date_gmt":"2025-10-15T10:26:09","guid":{"rendered":"https:\/\/www.newsbeep.com\/us\/226270\/"},"modified":"2025-10-15T10:26:09","modified_gmt":"2025-10-15T10:26:09","slug":"aja-wilson-aims-to-boost-4-million-wealth-her-way-without-investing-in-rival-league","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us\/226270\/","title":{"rendered":"A\u2019ja Wilson Aims to Boost $4 Million Wealth Her Way Without Investing in Rival League"},"content":{"rendered":"

Breaking records, done. 4th MVP title, done. 3rd WNBA Championship, done. 2nd Finals MVP title, also done. Can we now call A\u2019ja Wilson the most complete women\u2019s basketball player? The debate will continue, as the 29-year-old heads into the offseason. What\u2019s next? Unrivaled? Wilson had missed the inaugural season, but now, with the league\u2019s value increased to $340 million, could she give it a chance? Not really. She\u2019s got her eyes on something else.<\/p>\n

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The Aces star has a net worth of $4 million, and she\u2019s aiming to add to it! Not with a hefty Unrivaled paycheck, nor is she planning on investing in the 3v3 venture either. Wilson is instead focused on a project she started with her mom.<\/p>\n

Speaking at her exit interview, A\u2019ja Wilson revealed<\/a>, \u201cAs a businesswoman, I\u2019ve actually been having tons of fun just running my candle business with my mom. Obviously, in season, she handles a lot, lot more of just making sure everyone\u2019s getting their candles, diffusers, room sprays.\u201d<\/p>\n

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\u201cWe went from just candles to now we\u2019re doing all different scents and different ways that people could kind of still have the A1 scents in their house, the burnt wax scents, so I think I just love being a business owner only because you get to come in contact with so many different people\u2026 We\u2019ve been working really, really hard.\u201d<\/p>\n

So, the Aces captain will be working with her Burnt Wax Candle Company. For the uninitiated, A\u2019ja Wilson was dyslexic and had never been into video games as a kid, but aromatherapy has always held a special place in her life. It brought her a sense of tranquility and calm in the most challenging times. Her mom, Eva, now serves as the Chief Operating Officer<\/a> of the candle business.<\/p>\n

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A\u2019ja Wilson\u2019s beliefs about aromatherapy have never faltered; she even took her candles to the Paris Olympics. Did she win? You bet. Wilson returned with yet another Team USA gold medal while also being named the MVP!\u00a0 But that\u2019s just one instance. Even during the 2023 WNBA Finals, Burnt Wax made a massive difference when the Aces star found herself under \u201ca lot of pressure.\u201d<\/p>\n

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A\u2019ja Wilson also wanted to help others. And that\u2019s how the business idea came into reality. The mother-daughter duo spent hours researching, studying competitors, and developing a vegetable- and coconut-based mixture with woven bamboo wicks. She then designed the logo, created the packaging, and named each product after an accomplishment of hers.<\/p>\n

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That\u2019s precisely why A\u2019ja wants to spend time working on the business in this offseason, adding more candles and taking the vision forward. However, that\u2019s not how your typical off-season looks for a WNBA star. Last year, when Wilson didn\u2019t sign up for Unrivaled, co-founded by her fellow W colleagues, she had a strong personal reason.<\/p>\n

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\u201cI like to enjoy my offseason. That\u2019s my time to really just decompress\u2026 Obviously, the money in it is amazing, and it\u2019s like, Dang, missing out. But wholeheartedly, not even trying to front, I just didn\u2019t want to. I just want to protect my peace. Because once the season gets in, no one\u2019s gonna think, \u2018Oh, you just got done playing Unrivaled, let\u2019s take it easy,\u2019\u201d A\u2019ja opened up last year in her chat with Time. However, what does she think about the new league\u2019s business model as a whole?<\/p>\n

Is A\u2019ja Wilson going to be investing in Unrivaled?<\/p>\n

A\u2019ja Wilson was recently asked about her interest in joining hands with Unrivaled, if not playing. However, the veteran did not have a definite yes-or-no answer. \u201cHonestly, I had never really even given it a thought. Obviously, they\u2019re doing their big one, which I wouldn\u2019t be too afraid of not investing in it, but right now I think they\u2019re doing exactly what they need to do with the people they got it with, and it\u2019s been booming and it\u2019s been blossoming. So it\u2019s been fun to kind of watch it grow,\u201d the Aces star said.<\/p>\n

Unrivaled approximately made $30 million in revenue in its first season, a source told ESPN, double than what was expected. The league averaged 221,000 viewers on TNT and truTV, with its Championship game garnering 364,000 viewers! Expect these numbers to increase further this season.<\/p>\n

On the other hand, the 2026 WNBA season is undoubtedly going to be bigger and better, and A\u2019ja Wilson would want to keep up pace with the young rookie talent out there. Lauren Betts, Azzi Fudd, Olivia Miles, Flau\u2019jae Johnson, and Kiki Rice are the usual suspects who\u2019ve been popping up on WNBA prediction draftboards for 2026. Not to forget Awa Fam, though, a highly touted prospect!<\/p>\n

All in all, women\u2019s basketball is winning as a whole, be it through Unrivaled or the WNBA.<\/p>\n","protected":false},"excerpt":{"rendered":"Breaking records, done. 4th MVP title, done. 3rd WNBA Championship, done. 2nd Finals MVP title, also done. Can…\n","protected":false},"author":2,"featured_media":226271,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[73],"tags":[99,434],"class_list":{"0":"post-226270","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-wnba","8":"tag-sports","9":"tag-wnba"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/226270","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/comments?post=226270"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/226270\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media\/226271"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media?parent=226270"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/categories?post=226270"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/tags?post=226270"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}