{"id":227359,"date":"2025-10-15T20:46:10","date_gmt":"2025-10-15T20:46:10","guid":{"rendered":"https:\/\/www.newsbeep.com\/us\/227359\/"},"modified":"2025-10-15T20:46:10","modified_gmt":"2025-10-15T20:46:10","slug":"amazon-teases-nba-broadcast-studio-for-nba-on-prime-ncs","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us\/227359\/","title":{"rendered":"Amazon teases NBA broadcast studio for ‘NBA on Prime’ – NCS"},"content":{"rendered":"

\t\t\t\tSubscribe to NCS for the latest news, project case studies and product announcements in broadcast technology, creative design and engineering delivered to your inbox.<\/p>\n

Blake Griffin won\u2019t just be talking about basketball moves when \u201cNBA on Prime\u201d<\/a> coverage launches this month, he\u2019ll be able to demonstrate them on an actual basketball court inside the broadcast studio.<\/p>\n

Amazon Prime Video<\/a> has constructed a 13,000-square-foot, two-story facility at Amazon MGM Studios<\/a> in Culver City, California, where a regulation half-court with LED-embedded floors sits alongside traditional broadcast desks.<\/p>\n

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Common, Karriem Riggins and James Poyser compose \u2018NBA on Prime\u2019 theme music<\/p>\n

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The space contains more than 2,300 LED tiles, with approximately 3 billion pixels, that can transform the environment from a Brooklyn Nets home court to a data visualization center within seconds.<\/p>\n

The functional half-court will give analysts room to run plays, demonstrate defensive schemes or theoretically stage a dunk contest during broadcasts, similar to the pre-game atmosphere of TNT\u2019s \u201cInside the NBA.\u201d\u00a0<\/p>\n

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\u201cThe studio isn\u2019t just big for the sake of being big. Every inch has been meticulously planned to create what the team calls an \u2018NBA House\u2019 \u2014 a comfortable, casual environment where analysts can break down the game in a setting that feels less like a traditional studio and more like an upscale basketball hangout,\u201d noted Amazon on its About Amazon blog.\u00a0<\/p>\n

The facility\u2019s upper mezzanine houses the main broadcast desk where host Taylor Rooks and analysts, including Dirk Nowitzki, Steve Nash and Udonis Haslem, will present pre-game coverage. The positioning mimics sightlines from arena broadcast booths.<\/p>\n

Below, the ground level includes a lounge setting with couches and chairs for \u201cNBA Nightcap,\u201d the hour-long post-game show.\u00a0<\/p>\n

Advertisement<\/p>\n

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The studio includes 22 cameras, including 10 cinematic-style broadcast cameras with large sensors designed for shallow depth of field. Additional cameras behind the basket and on the court enable 360-degree coverage when analysts demonstrate plays.<\/p>\n

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All content will be captured in HDR and 1080p resolution.<\/p>\n

The facility can receive direct feeds from Prime Video\u2019s arena camera systems, including drones and high frame-rate super slow-motion cameras, allowing seamless integration between live game footage and studio analysis.<\/p>\n

While originally designed for \u201cNBA on Prime,\u201d including key on-set branding, the studio may also be used for \u201cThursday Night Football\u201d segments, WNBA coverage starting in 2026, NASCAR and other Amazon Prime Video sports properties.<\/p>\n

The studio debuts when Prime Video begins its 11-year NBA global media rights agreement. The opening doubleheader features Boston Celtics at New York Knicks (7:30 p.m. ET) and Minnesota Timberwolves at Los Angeles Lakers (10:00 p.m. ET).<\/p>\n

Programming includes \u201cThe Crossover,\u201d which bridges doubleheaders, and \u201cNBA Nightcap,\u201d which provides postgame analysis.<\/p>\n

Prime Video\u2019s package encompasses 67 regular-season games, a Black Friday doubleheader, Emirates NBA Cup Knockout Rounds, exclusive Berlin and London games, SoFi NBA Play-In Tournament coverage and select playoff games.<\/p>\n

Photos courtesy of Amazon<\/p>\n

Subscribe to NCS for the latest news, project case studies and product announcements in broadcast technology, creative design and engineering delivered to your inbox.<\/p>\n

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