![\"Bubba](\"https:\/\/www.newsbeep.com\/us\/wp-content\/uploads\/2025\/10\/ebe84fe21260dcae6d551cc32283f3b6.jpeg\"\/)
<\/p>\nNASCAR isn’t as popular as it was in the 1990s and 2000s.<\/p>\n
Whether it’s a lack of star power, more competition from other forms of racing (like Formula 1), or just a growing lack of interest, there’s been a decline in the sport’s popularity over the past decade-plus. Earlier this year, the\u00a0NASCAR Cup Series drew 2.174 million viewers\u00a0for its race at Iowa Speedway. That’s an 18% decrease from the same race last\u00a0year, a common trend in the sport.<\/p>\n
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NASCAR is working on fixing that, coming up with new ideas for the sport and new slogans to market.<\/p>\n
<\/p>\n
Bubba Wallace (23) puts on his helmet during NASCAR Cup Series qualifying on Aug. 2, 2025, at Iowa Speedway in Newton, Iowa. Chase Briscoe (19) qualified on the pole.\u00a9 Ayrton Breckenridge/The Register / USA TODAY NETWORK via Imagn Images<\/p>\n
NASCAR has been attempting to market itself as a \u201cworking-class, Americana brand,\u201d according to chief brand officer Tim Clark, via\u00a0AdAge<\/a>.<\/p>\n The organization has adopted a new \u201cHell Yeah\u201d tagline for the upcoming season, as per\u00a0Sports Business Journal<\/a>.<\/p>\n “At its Fuel for Business meeting last week in N.Y. with industry executives and sponsors, the series shared a new spot around the campaign, according to people familiar with the matter. SBJ has not viewed the spot, but one of the people said the creative shows the sport\u2019s most historic drivers. NASCAR declined comment. It was not immediately clear when it planned to make the new spot public,” SBJ reported.<\/p>\n Advertisement<\/p>\n One group is offended by it<\/p>\n The conservative group, One Million Moms, which is a part of the American Family Association, is offended by the slogan.<\/p>\n They find it “inappropriate.”<\/p>\n “NASCAR\u2019s new brand spot \u201cHell Yeah\u201d is the biggest oxymoron there is!\u00a0There is nothing \u201cyeah\u201d about Hell since it is a place of torment and anguish,” the group writes.<\/a><\/p>\n “Sadly, when a driver wins a race, this phrase is often the first thing spoken through the helmet microphone exposing families, including children, to this foul language. This has prompted some fans to stop watching altogether.<\/p>\n Advertisement<\/p>\n “NASCAR\u00a0has deliberately decided to produce controversial branding instead of wholesome ones. One Million Moms finds this highly inappropriate.”<\/p>\n A petition has since been launched.<\/a><\/p>\n “TAKE ACTION: If you agree this marketing campaign is inappropriate, please sign our petition urging NASCAR to cancel this \u201cHell Yeah\u201d marketing campaign immediately,” they added.<\/p>\n This story was originally reported by The Spun<\/a> on Oct 17, 2025, where it first appeared in the NASCAR<\/a> section. Add The Spun as a Preferred Source by clicking here.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"NASCAR isn’t as popular as it was in the 1990s and 2000s. Whether it’s a lack of star…\n","protected":false},"author":2,"featured_media":231206,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[70],"tags":[128972,9992,18235,425,1703,99],"class_list":["post-231205","post","type-post","status-publish","format-standard","has-post-thumbnail","category-nascar","tag-americana-brand","tag-chase-briscoe","tag-iowa-speedway","tag-nascar","tag-nascar-cup-series","tag-sports"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/231205","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/comments?post=231205"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/231205\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media\/231206"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media?parent=231205"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/categories?post=231205"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/tags?post=231205"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}