{"id":232016,"date":"2025-10-17T17:42:08","date_gmt":"2025-10-17T17:42:08","guid":{"rendered":"https:\/\/www.newsbeep.com\/us\/232016\/"},"modified":"2025-10-17T17:42:08","modified_gmt":"2025-10-17T17:42:08","slug":"rockefeller-center-gets-an-nba-makeover-for-30-rocks","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us\/232016\/","title":{"rendered":"Rockefeller Center Gets an NBA Makeover for 30 Rocks"},"content":{"rendered":"

Rockefeller Center<\/a> has gone full courtside. In celebration of the NBA\u2019s long-awaited return to NBC and debut on Peacock, the iconic plaza has transformed into \u201c30 Rocks<\/a>,\u201d a six-day basketball takeover running October 16\u201321 that\u2019s equal parts art show, fan fest and hoops fantasy camp.<\/p>\n

At the heart of the activation is a glowing LED half-court where visitors can shoot their shot under the gaze of NBC Studios. Surrounding it: 30 custom \u201crocks\u201d\u2014basketballs turned sculptures\u2014each designed by local artists to represent an NBA team and its city. After the event, the art pieces will head home to their respective markets, extending the celebration across the country.<\/p>\n

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\u201c30 Rocks is a unique opportunity to unite fans of all 30 NBA teams in New York City to celebrate the season tip-off and the league\u2019s triumphant return to NBC and debut on Peacock,\u201d said Lyndsay Signor, senior vice president of sports marketing for NBCUniversal.<\/p>\n

Each day brings a new theme and lineup of events. Yesterday’s launch kicked off with the first official shot on the LED court and a good-natured face-off between NBC News personalities Tom Llamas, Dylan Dreyer and Sam Brock in a game of \u201cN-B-C.\u201d\u00a0Today\u00a0belongs to NBA legends John Starks, Ron Harper, Joakim Noah and Jason Richardson, who will meet fans and even help judge a dunk contest featuring Team Flight Brothers.<\/p>\n

\"nbc
\nPhotograph: Courtesy of NBC <\/p>\n

Saturday focuses on youth, with Jr. NBA and Jr. WNBA clinics and a Nike EYBL 3×3 tournament for local kids. Sunday brings trivia and family-friendly games, while Monday honors NBA Jersey Day with giveaways and photo ops. It all culminates Tuesday, when Michael Bubl\u00e9 drops by for a half-court-shot moment, the Today Show broadcasts live from the plaza and a countdown begins for the season\u2019s first tip-off between the Thunder and Rockets.<\/p>\n

\u201cRockefeller Center has always been a place where community comes together, and we\u2019re thrilled to welcome the NBA\u2019s incredible sports legends and fans to our campus,\u201d said EB Kelly, head of Rockefeller Center.<\/p>\n

Free and open to the public, 30 Rocks runs daily through October 21 at 30 Rockefeller Plaza. Whether you\u2019re in it for the art, the jump shots or the nostalgia of Roundball Rock, this is one pop-up worth pivoting for.<\/p>\n","protected":false},"excerpt":{"rendered":"Rockefeller Center has gone full courtside. In celebration of the NBA\u2019s long-awaited return to NBC and debut on…\n","protected":false},"author":2,"featured_media":232017,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[64],"tags":[129232,355,129233,99,129231],"class_list":["post-232016","post","type-post","status-publish","format-standard","has-post-thumbnail","category-nba","tag-categories-sports-and-fitness","tag-nba","tag-news-sports-fitness","tag-sports","tag-sports-and-fitness"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/232016","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/comments?post=232016"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/232016\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media\/232017"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media?parent=232016"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/categories?post=232016"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/tags?post=232016"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}