{"id":232124,"date":"2025-10-17T18:52:08","date_gmt":"2025-10-17T18:52:08","guid":{"rendered":"https:\/\/www.newsbeep.com\/us\/232124\/"},"modified":"2025-10-17T18:52:08","modified_gmt":"2025-10-17T18:52:08","slug":"chatgpts-mobile-app-is-seeing-slowing-download-growth-and-daily-use-analysis-shows-2","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us\/232124\/","title":{"rendered":"ChatGPT’s mobile app is seeing slowing download growth and daily use, analysis shows"},"content":{"rendered":"

ChatGPT\u2019s mobile app growth may have hit its peak, according to a new analysis of download trends and daily active users provided by the third-party app intelligence Apptopia<\/a>. Its estimates indicate that new user growth, measured by percentage changes in new global downloads, slowed after April.<\/p>\n

The firm looked at the global daily active user (DAU) growth and found that the numbers have begun to even out over the past month or so.<\/p>\n

\"\"Global DAUs for ChatGPT mobile app.Image Credits:Apptopia<\/p>\n

Although October is only half over, the firm says it\u2019s on pace to be down 8.1% in terms of a month-over-month percentage change in global downloads.<\/p>\n

To be clear, this is a look at download growth, not total downloads. In terms of sheer number of new installs, ChatGPT\u2019s mobile app is still doing well, with millions of downloads per day. <\/p>\n

\"\"Month-over-month change in downloads, worldwide.<\/p>\n

However, seeing the download growth stall can suggest that an app\u2019s overall pace of growth is slowing. In ChatGPT\u2019s case, increased competition and changes to its AI model\u2019s characteristics could be to blame.<\/p>\n

Diving in deeper, other metrics indicate that average time spent per DAU in the U.S., specifically, has dropped 22.5% since July, and average sessions per DAU in the U.S. are also down by 20.7%.<\/p>\n

This indicates that U.S. users are spending less time in ChatGPT\u2019s app and are opening it fewer times per day. User churn in the U.S. has also dropped and stabilized during this time, indicating that the app is now retaining its core users and seeing fewer who just drop by briefly to experiment, then abandon the app.<\/p>\n

OpenAI did not respond to a request for comment. <\/p>\n

\"\"Image Credits:Apptopia<\/p>\n

Beyond simply reaching its peak, there are other factors that could have played a role here. That includes not only competition from Google\u2019s Gemini, but also user engagement changes following an April update that was designed to make the chatbot\u2019s AI model less sycophantic<\/a>. This continued with the August release of GPT-5<\/a>, which was said to be less personable<\/a>, as well.<\/p>\n

However, Apptopia notes that ChatGPT\u2019s average time spent per DAU and average sessions per DAU metrics were trending downward before the sharp rise of its competitor, Google\u2019s Gemini, which shot up to the top charts in September thanks to<\/a> the release of Google\u2019s new AI image model, Nano Banana.<\/p>\n

So while Gemini\u2019s growth may have influenced some of the more recent drops in ChatGPT\u2019s core metrics, it doesn\u2019t explain the overall trend, the firm says. <\/p>\n

\"\"Image Credits:Apptopia<\/p>\n

Plus, Apptopia points out that if only average time spent per DAU was dropping, but not average sessions per DAU, it could have suggested that people were getting more efficient with their ChatGPT queries. But since both are on the decline, that\u2019s not the case.<\/p>\n

Instead, Apptopia says it\u2019s possible that the experimentation phase with the ChatGPT app is over, and now it\u2019s becoming a part of users\u2019 daily routines. People are likely using the app when they need it or remember to use it, as compared with the increased use it saw when it was still new.<\/p>\n

For OpenAI, that means the company will have to invest in app marketing or release new features for it to boost some of these core metrics again, just as other established mobile apps have to do. It can no longer rely on novelty alone to provide growth.<\/p>\n","protected":false},"excerpt":{"rendered":"ChatGPT\u2019s mobile app growth may have hit its peak, according to a new analysis of download trends and…\n","protected":false},"author":2,"featured_media":140248,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[41],"tags":[3195,165,1283,74],"class_list":{"0":"post-232124","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-mobile","8":"tag-chatgpt","9":"tag-mobile","10":"tag-openai","11":"tag-technology"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/232124","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/comments?post=232124"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/232124\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media\/140248"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media?parent=232124"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/categories?post=232124"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/tags?post=232124"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}