Soho Radio is an online radio station that broadcasts between Soho and New York City. It first opened its doors in Soho\u2019s Great Windmill Street \u2013 a location that the Wonderhood Design\u2019s office sits adjacent to. Recently, the studio took on it\u2019s old neighbours rebrand \u2013 a new visual universe to mark ten years of tunes. Tommy Spitters, Wonderhood\u2019s design director, took inspiration from Soho Radio\u2019s original office to create this fresh look. \u201cBehind the DJ booth they had chalkboards where each DJ had written their own name, creating something like a logo for themselves,\u201d he tells It\u2019s Nice That. It was this collaborative chalkboard led to Wonderhood Design\u2019s core idea \u2013 a bespoke tech tool that curates a freeform ecosystem, allowing each DJ to create their own visual world, made in collaboration with Rob Peart at Testbed Studio.<\/p>\n
Chaos is in and clean is out for Soho Radio. The team met the main design ask, to build something that clashed visually but worked together \u201cto form something bigger than the sum of their parts\u201d, says Tommy. The bespoke tool works by feeding in images of the DJs, with applications like texture, scale, cut, and re-positioning for the images, before randomising shapes and gradients from an inventory of assets to produce custom backgrounds. You can then choose type and colour palette. Tommy says: \u201cThere are 12 shows on Soho Radio every day of the week so they need to produce a large number of unique assets.\u201d Each output can then be translated smoothly across web, app, and social, even including room for animation. To meet the demands of such a fast-paced environment like broadcast radio, this tech tool provides the ease whilst also offering scope for experimentation. This fine balance of flexibility and restriction ensures a system where consistency and taste can work in tandem.<\/p>\n","protected":false},"excerpt":{"rendered":"Soho Radio is an online radio station that broadcasts between Soho and New York City. It first opened…\n","protected":false},"author":2,"featured_media":238592,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[53],"tags":[88,216],"class_list":{"0":"post-238591","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-music","8":"tag-entertainment","9":"tag-music"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/238591","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/comments?post=238591"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/238591\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media\/238592"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media?parent=238591"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/categories?post=238591"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/tags?post=238591"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}