{"id":238933,"date":"2025-10-20T16:10:13","date_gmt":"2025-10-20T16:10:13","guid":{"rendered":"https:\/\/www.newsbeep.com\/us\/238933\/"},"modified":"2025-10-20T16:10:13","modified_gmt":"2025-10-20T16:10:13","slug":"parks-fast-streaming-usage-among-u-s-internet-homes-declines","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us\/238933\/","title":{"rendered":"Parks: FAST Streaming Usage Among U.S. Internet Homes Declines"},"content":{"rendered":"<p>\t\t\t\t<img decoding=\"async\" class=\"single-featured-image\" alt=\"Parks: FAST Streaming Usage Among U.S. Internet Homes Declines\" src=\"https:\/\/www.newsbeep.com\/us\/wp-content\/uploads\/2025\/10\/Streaming-11-12-23-WEB.jpg\"\/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<p>\n\t\t\t\t\t\t\t\tShutterstock\/M-Production photo\t\t\t\t\t\t\t\t<\/p>\n<p class=\"author-name\"><a href=\"https:\/\/www.mediaplaynews.com\/author\/egruenwedel\/\" title=\"Posts by Erik Gruenwedel\" class=\"author url fn\" rel=\"author nofollow noopener\" target=\"_blank\">Erik Gruenwedel<\/a><\/p>\n<p class=\"article-date\">October 20, 2025<\/p>\n<p>After rapid growth, the percentage of U.S. internet households using free ad-supported streaming television services dropped to 45% in Q1 2025, from 47% in the previous-year period, according to new data from Parks Associates.<\/p>\n<p>Almost 90% of U.S. internet households subscribe to at least one streaming video service. The research firm found that 59% of subscriptions across the top eight ad-supported subscription streaming VOD services opt for the less expensive basic tier with ads.<\/p>\n<p>Consumers are also willing to rent or buy single events, particularly live sports and tentpole releases, showing demand for flexible monetization options. Among legacy television distribution, consumers are opting for more flexibility and new viewing options.<\/p>\n<p>\u201cThe real battle is shifting to the distribution, discovery, and monetization of video,\u201d Elizabeth Parks, president\/CMO, Parks Associates, said in a statement. \u201cTraditional and digital distribution are converging, with ISPs and connected TV (CTV) platforms emerging as gatekeepers. Consumers don\u2019t see categories anymore \u2014 they just want frictionless access. While the early years of streaming were focused on subscriber growth, advertising is becoming the primary growth engine for the video industry.\u201d<\/p>\n<p><a href=\"http:\/\/eepurl.com\/dgLnU5\" target=\"_blank\" rel=\"noopener nofollow\">Subscribe HERE to the FREE Media Play News Daily Newsletter!<\/a><\/p>\n<p>Related Posts<\/p>\n<p><a href=\"https:\/\/www.mediaplaynews.com\/fast-network-zone%c2%b7ify-now-streaming-cineverse-svod-avod-channels\/\" rel=\"nofollow noopener\" target=\"_blank\">FAST Network Zone\u00b7ify Now Streaming Cineverse SVOD\/AVOD Channels<\/a><\/p>\n<p>Cineverse June 5 announced a distribution deal making its suite of free ad-supported\/subscription VOD services available on Zone\u00b7ify, an ad-supported network owned by Toledo, Ohio-based Zone.tv. The partnership includes the rights to dozens of on-demand movies and eight FAST channels,\u2026<\/p>\n<p><a href=\"https:\/\/www.mediaplaynews.com\/cnn-launches-fast-streaming-channel-in-europe\/\" rel=\"nofollow noopener\" target=\"_blank\">CNN Launches FAST Streaming Channel in Europe<\/a><\/p>\n<p>CNN&#8217;s foray into subscription streaming may have been short-lived, but Warner Bros. Discovery&#8217;s flagship news unit hasn&#8217;t thrown in the towel on streaming video. The brand May 23 launched CNN Fast, a new free ad-supported streaming television (FAST) channel that\u2026<\/p>\n<p><a href=\"https:\/\/www.mediaplaynews.com\/ottx-summit-2023-streaming-in-the-fast-lane\/\" rel=\"nofollow noopener\" target=\"_blank\">OTT.X Summit 2023: Streaming in the FAST Lane<\/a><\/p>\n<p>Streaming trade association OTT.X held its annual Summit at the Skirball Center in Los Angeles Aug. 30 and 31, preceded by a VIP speaker cocktail party the night before the event. The summit featured two days of conference programming, multiple\u2026<\/p>\n","protected":false},"excerpt":{"rendered":"Shutterstock\/M-Production photo Erik Gruenwedel October 20, 2025 After rapid growth, the percentage of U.S. internet households using free&hellip;\n","protected":false},"author":2,"featured_media":238934,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[43],"tags":[10114,174,127221,7382,74],"class_list":["post-238933","post","type-post","status-publish","format-standard","has-post-thumbnail","category-internet","tag-fast","tag-internet","tag-parks-associates","tag-streaming","tag-technology"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/238933","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/comments?post=238933"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/238933\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media\/238934"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media?parent=238933"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/categories?post=238933"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/tags?post=238933"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}