![\"Modern](\"https:\/\/www.newsbeep.com\/us\/wp-content\/uploads\/2025\/10\/modern-hippie-inside.jpg\")
Modern Hippie at 118 West Main Street in Rigby. | Rett Nelson, EastIdahoNews.com<\/p>\nRIGBY \u2013 When Toby and Stephanie Hayes opened an apothecary and herb shop in 2021, they never thought it would last long. But after four years of operation, there\u2019s now a second location, and they\u2019re hoping to add a third one in the near future.<\/p>\n
Modern Hippie opened its second location at 118 West Main Street in Rigby last month. It sells a variety of natural, homemade healing remedies \u2014 everything from teas, tinctures and salves to elderberry syrup, an immune support supplement, the company\u2019s most popular product.<\/p>\n
\u201cWe make \u2014 at last count \u2014 about 475 different products,\u201d Toby tells EastIdahoNews.com. <\/p>\n
Toby says that when they opened their initial location at 3867 East 12 North off County Line Road in Rigby, he thought it would only last six months. Today, they have a large clientele and have shipped products to customers worldwide, as well as to 45 different states.<\/p>\n
Modern Hippie at 118 West Main Street in Rigby. | Rett Nelson, EastIdahoNews.com<\/p>\n
Stephanie is the brains of the operation. She grew up in what Toby describes as a \u201cmedically-minded family,\u201d and her mom wanted her to be a surgeon.<\/p>\n
However, Stephanie opted for the natural healing route.<\/p>\n
Although she\u2019s not a licensed herbalist, she\u2019s spent decades researching the healing properties of plants. Helping patients treat ailments with natural remedies is her passion.<\/p>\n
\u201cShe grew up in Arizona and southeastern Utah and learned from medicine men on the Navajo reservation,\u201d Toby explains.<\/p>\n
Stephanie\u2019s awareness of alternative treatment options stems back to her childhood. She had childhood asthma, along with strep throat and tonsillitis, and was constantly taking medication.<\/p>\n
\u201cI got tired of taking all the meds and pills,\u201d she says.<\/p>\n
That\u2019s when Stephanie discovered an alternative solution from the native tribes. <\/p>\n
Stephanie tried some of their remedies, which proved to be effective. To her, it was like magic, and she was hooked.<\/p>\n
The shop is the culmination of everything she has learned.<\/p>\n
\u201cPeople look at this as magic, and it technically is because it\u2019s science,\u201d Stephanie says. \u201cIt\u2019s a little bit easier to understand herbs if you have a little bit of a science background.\u201d<\/p>\n
![\"Toby](\"https:\/\/www.newsbeep.com\/us\/wp-content\/uploads\/2025\/10\/toby-and-micah.jpg\")
Toby Hayes, left, and his son, Micah, inside the Main Street location. | Rett Nelson, EastIdahoNews.com<\/p>\n
The Hayes moved to the area from South Carolina in 2019. They\u2019d started a similar venture there at farmers markets and moved to eastern Idaho because Toby took a job with what is now Frontier Credit Union.<\/p>\n
He\u2019s since quit his job to run the business full-time with his wife.<\/p>\n
Stephanie was convinced the \u201creligious extremists\u201d would run her out of town when she opened Modern Hippie. Micah, their 18-year-old son who runs the Main Street location, says those alleged extremists are some of their best clients.<\/p>\n
After four years of operation, Toby says it\u2019s rewarding to run a business with his family and provide customers with alternative solutions to their ailments.<\/p>\n
\u201cWe have people come in who have been struggling with modern medicine. For a lot of people, this is their last resort \u2026 and to see the things that we do change their lives is the most rewarding thing,\u201d says Toby.<\/p>\n
The Hayes are actively looking for a place to open a third location in Idaho Falls.<\/p>\n
The Main Street location is open from 2 p.m. to 6 p.m. Monday through Saturday. The store off County Line Road is open the same days from 9 a.m. to 6 p.m.<\/p>\n
![\"Modern](\"https:\/\/www.newsbeep.com\/us\/wp-content\/uploads\/2025\/10\/modern-hippie-storefront.jpg\")
Modern Hippie storefront at 118 West Main Street in Rigby. | Rett Nelson, EastIdahoNews.com<\/p>\n
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