{"id":247392,"date":"2025-10-24T01:05:07","date_gmt":"2025-10-24T01:05:07","guid":{"rendered":"https:\/\/www.newsbeep.com\/us\/247392\/"},"modified":"2025-10-24T01:05:07","modified_gmt":"2025-10-24T01:05:07","slug":"streaming-grows-us-ad-revenue-falls","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us\/247392\/","title":{"rendered":"Streaming Grows, US Ad Revenue Falls"},"content":{"rendered":"

\n\tDaniel Alegre, CEO of the Spanish-language media giant TelevisaUnivision<\/a>, on Thursday weighed in on an on-going carriage dispute with YouTube TV. <\/p>\n

\n\t\u201cWhen it comes to fires in LA or floods in Texas or hurricanes in Florida, or what\u2019s happening right now with the government shutdown, Hispanics turn to us for information. And this really goes beyond a carriage dispute and is more about access for Hispanics to the content that they need, both entertainment and as informational,\u201d Alegre told Wall Street analysts after the release of the company\u2019s third quarter financial results. <\/p>\n

\n\tYouTube TV\u00a0as part of the carriage dispute <\/a>pulled the core Univision broadcast network from the Google service\u2019s base tier and moved it to a Spanish-language add-on tier. No resolution to the carriage dispute has yet been reached.<\/p>\n

\n\tAlegre rejected YouTube TV\u2019s stance that TelevisaUnivision\u2019s performance on the streaming platform fell short of the carriage price sought by the Spanish language TV service. \u201cYouTube TV\u2019s position that there isn\u2019t enough viewing of our content is either an error in their algorithm or just factually incorrect,\u201d he told analysts. <\/p>\n

\n\t\u201cWe\u2019re open to ongoing negotiations. But we have Senators, Congressmen, the SEC chairman (Brendan) Carr, Hispanic groups, and obviously President Trump, who thinks it\u2019s actually very important for Hispanics to be able to access the important information through Univision,\u201d Alegre added. <\/p>\n

\n\tHis comments came as TelevisaUnivision reported higher adjusted profitability for its third quarter, driven by \u201ccontinued growth\u201d in streaming profits and the impact of previously taken cost efficiency measures.<\/p>\n

\n\tBut the company on Thursday posted a 2 percent U.S. revenue decline to $831.3 million in the third quarter of 2025 as an 11 percent advertising revenue drop couldn\u2019t be fully outweighed by an 11 percent gain in subscription and licensing revenue, which is smaller in dollar terms. When excluding political ads, U.S. revenue would have been steady.<\/p>\n

\n\tThe U.S. ad drop to $428.2 million, which amounted to 8 percent when excluding political advertising, came as growth in direct-to-consumer (DTC), or streaming, was more than offset \u201cby softness in linear.\u201d In Mexico, advertising revenue increased 3 percent to $327 million, driven by growth in DTC.<\/p>\n

\n\tSubscription and licensing revenue grew 3 percent in the latest quarter to $493 million owing to growth in ViX\u2019s premium tier and higher content licensing revenue. That was partially offset by linear subscription declines mainly related to the renewal cycle with a key distribution partner in Mexico. The U.S. recorded an 11 percent gain to $388 million, while Mexico declined 17 percent, but grew 5 percent when excluding the renewal cycle impact.<\/p>\n

\n\tTelevisaUnivision had reported its first streaming profit<\/a> in the third quarter of 2024. ViX is expected to be the fastest-growing subscription streaming service in the Americas in 2025, according to Ampere Analysis forecasts<\/a>.<\/p>\n

\n\tTotal third-quarter revenue of $1.3 billion was down 3 percent, or 1 percent when excluding political advertising. In Mexico, revenue fell 3 percent. Operating expenses declined by 8 percent, though, to $804.0 million.<\/p>\n

\n\tTelevisaUnivision\u2019s operating income for the third quarter came in at $265 million, down from $419 million in the prior year, owing in part to a one-time gain last year from selling non-core towers. Excluding the year-ago gain, operating income rose 3 percent.<\/p>\n

\n\tAdjusted operating income before depreciation and amortization (OIBDA) increased 9 percent to $467 million in the third quarter, \u201cdriven by continued DTC profitability growth and the sustained benefits of cost efficiency initiatives implemented at the end of 2024,\u201d TelevisaUnivision said. It didn\u2019t immediately detail the size of the DTC profit.<\/p>\n

\n\tAlegre also discussed on the analyst call forecasts for the U.S. political advertising spend expected in 2026 ahead of the mid-term elections. \u201cIt\u2019s a tremendous opportunity. One of the opportunities that, honestly, we missed at the end of last year or in the last election cycle was we weren\u2019t really engaging directly with the various campaigns around the country,\u201d he recalled as TelevisaUnivision relied on ad agencies to bring business to its door. <\/p>\n

\n\t\u201cBy the time the agencies are involved, the committed spend has already been allocated pretty substantially. So we\u2019ve rebuilt our ad sales team so that we can actually go directly and talk strategically with the political campaigns,\u201d Alegre added. <\/p>\n

\n\t\u201cIt\u2019s an Hispanic vote that is up for grabs. So we actually have a lot of tailwinds in our favor,\u201d Alegre insisted as he looked ahead to next year\u2019s mid-term elections. <\/p>\n","protected":false},"excerpt":{"rendered":"Daniel Alegre, CEO of the Spanish-language media giant TelevisaUnivision, on Thursday weighed in on an on-going carriage dispute…\n","protected":false},"author":2,"featured_media":247393,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[54],"tags":[88,2091,11126,92],"class_list":{"0":"post-247392","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tv","8":"tag-entertainment","9":"tag-international","10":"tag-televisaunivision","11":"tag-tv"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/247392","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/comments?post=247392"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/247392\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media\/247393"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media?parent=247392"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/categories?post=247392"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/tags?post=247392"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}