{"id":250390,"date":"2025-10-25T08:49:09","date_gmt":"2025-10-25T08:49:09","guid":{"rendered":"https:\/\/www.newsbeep.com\/us\/250390\/"},"modified":"2025-10-25T08:49:09","modified_gmt":"2025-10-25T08:49:09","slug":"worlds-thinnest-iphone-becomes-major-sales-fail-for-apple","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us\/250390\/","title":{"rendered":"World\u2019s thinnest iPhone becomes major sales fail for Apple"},"content":{"rendered":"

It happened fast, even by tech industry standards. Just a month after the launch of Apple\u2019s ultra-thin iPhone Air<\/a> on September 9, and only a week after rival Samsung halted production of its competing Galaxy Edge, Apple is now dramatically cutting back production due to weak demand. The report comes from the highly respected business outlet Nikkei Asia.The iPhone Air, Apple\u2019s boldest design move in years, was expected to usher in a new era in smartphone aesthetics. Instead, it has become a commercial disappointment. According to reports, Apple is scaling back production significantly after global sales failed to meet expectations \u2014 especially notable given the strong demand for the three other iPhone 17 models<\/a> launched alongside it.<\/p>\n

Nikkei reports that Apple is reducing iPhone Air production to levels \u201cbordering on end-of-life.\u201d One supply chain manager said that by November, production orders would drop to less than 10% of September\u2019s volume.<\/p>\n

This comes just weeks after what initially appeared to be a successful launch in China. But the enthusiasm there has since faded, and in other markets, demand never materialized. A survey by KeyBanc Capital Markets found that interest in the iPhone Air is minimal \u2014 and more troubling for Apple\u2019s future plans, potential customers also expressed \u201cvery limited willingness\u201d to pay for foldable phones like those the company hopes to debut with the iPhone 18 series next year.<\/p>\n

The iPhone Air is Apple\u2019s thinnest iPhone ever, measuring just 5.6mm \u2014 thinner than a pencil \u2014 and weighing only 165 grams. Despite its slim profile, it features a 48MP main camera (the same as on the iPhone 17 and 17 Pro<\/a>) and battery life reportedly sufficient for a full day of use. Apple even introduced a $99 MagSafe battery pack designed to extend its battery life up to 40 hours.<\/p>\n

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\"\u05de\u05d9\u05de\u05d9\u05df:<\/a>\"\u05de\u05d9\u05de\u05d9\u05df:<\/p>\n

Right: iPhone 17 Air, left: Galaxy S25 Edge<\/p>\n

(Photo: Daniela Ginzburg)<\/p>\n

Earlier this week, Samsung announced the commercial failure of its Galaxy S25 Edge, a rival model rushed to market to beat the iPhone Air. With only 1.31 million units sold globally as of August, Samsung has scrapped plans for similar thin phones in 2026 and halted production entirely. The Galaxy S26 line will not include an ultra-slim model.<\/p>\n

In recent weeks, reports have surfaced from around the world indicating that the iPhone Air has failed to catch on. TechRadar wrote that \u201cit seems almost no one wants the iPhone Air,\u201d citing its limited specs \u2014 a single rear camera, just one speaker, and weaker battery life compared to other iPhone 17 models \u2014 all at a higher price point than the standard iPhone 17, and only slightly cheaper than the iPhone 17 Pro, which has triple cameras.<\/p>\n

<\/p>\n

3 View gallery <\/p>\n

\"\u05d0\u05d9\u05d9\u05e4\u05d5\u05df<\/a>\"\u05d0\u05d9\u05d9\u05e4\u05d5\u05df<\/p>\n

iPhone 17 Pro Max; the Pro models, on the other hand, are breaking sales records<\/p>\n

(Photo: Daniela Ginzburg)<\/p>\n

As a result, iPhone Air stock is expected to shrink by over 80% between now and Q1 2026. Apple has stumbled before with unconventional designs \u2014 such as the iPhone Mini (5.4\u201d), which debuted in 2020 but was discontinued in 2023 due to weak sales. The iPhone 14 Plus, launched in 2022, also suffered from low demand and was ultimately phased out.<\/p>\n

This latest setback may force Apple to reconsider the viability of its first foldable phone, which is currently slated to launch as part of the iPhone 18 lineup next year.<\/p>\n","protected":false},"excerpt":{"rendered":"It happened fast, even by tech industry standards. Just a month after the launch of Apple\u2019s ultra-thin iPhone…\n","protected":false},"author":2,"featured_media":250391,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[41],"tags":[165,74],"class_list":{"0":"post-250390","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-mobile","8":"tag-mobile","9":"tag-technology"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/250390","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/comments?post=250390"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/250390\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media\/250391"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media?parent=250390"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/categories?post=250390"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/tags?post=250390"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}