{"id":25092,"date":"2025-07-21T02:24:07","date_gmt":"2025-07-21T02:24:07","guid":{"rendered":"https:\/\/www.newsbeep.com\/us\/25092\/"},"modified":"2025-07-21T02:24:07","modified_gmt":"2025-07-21T02:24:07","slug":"squid-game-star-jo-yu-ri-teams-with-son-ye-jin-for-k-pop-drama","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us\/25092\/","title":{"rendered":"‘Squid Game’ Star Jo Yu-ri Teams With Son Ye-jin for K-Pop Drama"},"content":{"rendered":"

\n\tNetflix<\/a> is doubling down on its Korean content strategy with \u201cVariety,\u201d a new series that pairs A-list talent Son Ye-jin with rising star Jo Yu-ri in a drama set in the world of K-pop<\/a>.<\/p>\n

\n\tThe casting represents a savvy move by the streamer, combining the proven global appeal of \u201cCrash Landing on You\u201d veteran Son Ye-jin with Jo Yu-ri, whose breakout role as player 222 in \u201cSquid Game<\/a>\u201d Seasons 2 and 3 positions her as one of Korea\u2019s most promising young actors.<\/p>\n

\n\tBehind the camera, Netflix is betting on Kim Yong-hoon, whose \u201cMask Girl\u201d became a hit for the platform, spending four weeks in the Global Top 10 Non-English TV rankings and claiming the No. 1 spot in its second week. Known for his signature visual style and masterful tension-building in crime stories, Kim now turns his lens to the glamorous yet cutthroat world of K-Pop, exploring the fierce desires and ambitions that drive it.<\/p>\n

\n\tThe series aims to examine the complex dynamics between industry executives and fans. Son Ye-jin\u2019s Se-eun, a top entertainment executive fighting to revive a struggling idol group, reflects the high-stakes nature of Korea\u2019s entertainment business. Meanwhile, Jo Yu-ri\u2019s Seung-hui \u2014 an obsessive fan \u2014 allows the former Iz*One member to explore the fan-idol dynamic from a perspective she knows intimately.<\/p>\n

\n\tJo Yu-ri\u2019s casting is particularly noteworthy given her unique position as both a former K-pop idol and emerging dramatic actor. Her transition from the music industry to Netflix\u2019s prestige content slate mirrors the broader evolution of Korean entertainment, where boundaries between different media sectors continue to blur.<\/p>\n

\n\tThe project reunites Netflix with powerhouse production partners CJ ENM Studios and UNU, part of the streamer\u2019s ongoing investment in Korean content that has paid massive dividends following the global success of originals like \u201cSquid Game\u201d and \u201cKingdom,\u201d as well as internationally distributed hits like \u201cCrash Landing on You.\u201d<\/p>\n

\n\tFor Son Ye-jin, \u201cVariety\u201d represents another strategic Netflix partnership as she continues to build her post-\u201cCrash Landing on You\u201d career. The actor is also attached to Park Chan-wook\u2019s \u201cNo Other Choice\u201d and Netflix\u2019s period drama \u201cScandals,\u201d positioning her as one of Korea\u2019s most in-demand talents across both film and streaming platforms.<\/p>\n","protected":false},"excerpt":{"rendered":"Netflix is doubling down on its Korean content strategy with \u201cVariety,\u201d a new series that pairs A-list talent…\n","protected":false},"author":2,"featured_media":25093,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[33],"tags":[88,344,217,22042],"class_list":{"0":"post-25092","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-entertainment","8":"tag-entertainment","9":"tag-k-pop","10":"tag-netflix","11":"tag-squid-game"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/25092","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/comments?post=25092"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/posts\/25092\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media\/25093"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/media?parent=25092"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/categories?post=25092"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us\/wp-json\/wp\/v2\/tags?post=25092"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}